MediaMath-Advertising-Reviews-Pricing

MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make more efficient, effective and profitable marketing decisions across display, social, video and mobile formats. Its math-driven TerminalOne platform brings together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization and analysis of both direct response and branding campaigns.

Since inventing the DSP in 2007, MediaMath has delivered results for customers that include every major international ad agency and holding company as well as top 5 retail, financial services, CPG, auto and travel advertisers. In 2011, AdAge declared MediaMath the winner of the first Forrester Research Wave report on DSPs. MediaMath is a privately held company headquartered in New York with offices in London, San Francisco, Los Angeles, Boston and Chicago.

  • Company Name:
    MediaMath
  • Headquarters:
    150 Greenwich Street, 45th Floor New York, NY 10007
  • Office Locations:
    New York, California, Illinois, Massachusetts, Florida, North Carolina, London. Paris, Madrid, Dorotheenstr, China Square Central, Tokyo, São Paulo, New South Wales, Victoria, and Bengaluru
  • 501-1000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • Blackberry
    • iOS
    • Mobile Web
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Email
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Email, Digital Audio
  • CPA, CPC, CPI, CPM
  • Ad Technology Provider, Demand Side Platform, Facebook FMP, Retargeting, Twitter MPP, Other
  • Headline:
    Strength in Numbers
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    MediaMath is the leading independent programmatic company for marketers. Our technology and services enable marketers to reach the audiences they want at the scale they need to achieve the outcomes they desire. Since 2007, when we created the first software for real-time media buying, MediaMath’s global infrastructure, vast partner network and quantitative approach have delivered transformative results – truly strength in numbers. Today, marketers are adopting our vision. They are engaging in one-to-one conversations with customers and prospects across display, social, mobile and video. And they’re focused on real business outcomes rather than user clicks. MediaMath is partnering with the most forward-thinking brands and agencies to accelerate these changes. We build on the leading edge of technology and innovate at scale. We combine an open platform – purpose-built for enterprise marketers and powered by machine learning – with scaled, privileged inventory, exclusive data and industry-leading training and support.
  • Owned / Operated Properties
    Open.mediamath.com, Mediamath.com, Tactads.com, TerminalOne.com, Rarecrowds.com, tap.me, Spree7, Upcast, adroitds.com
  • Programmatic Integrations & Publisher / Inventory Partners
    CondeNast, Stubhub, Ebay, The Economist, Urbanspoon, GLAM, Univision, Entertainment Weekly, Forbes, GateHouse Media, Fox, CBSi, BBC, Viacom, WebMD, XAXIS, USA Today, Hearst, Time, Interactive One, Fox News, IDG, CBS, Careerbuilder, Primedia, Maxim, LinkedIn, Kayak, dwell, TV Guide, Whitepages, MailOnline, The Weather Channel,CineSport, WebMD among others.
  • Targeting

    * frequency capping on advertiser, campaign and strategy level as well as an automatized frequency cap* minimization of ad collision - minimization of instances of multiple ads appearing on the same page* pacing based on budget and/or based on number of impressions to be delivered * blacklisting / whitelisting* selection of 1st party and/or 3rd party segments to be automatically included into the optimization algorithm* selection of optimization algorithm goal (CPM, CPC, CPA, ROI, CTR, CVR)* campaign start / end and flights within a campaign* switch bidding on cookieless browsers on/off* x-device and x-browser bidding * level of suspicious traffic filter strength* exchange / SSP* private marketplace / deal ID* Fold position* Creative formats as well as weighting by impressions or budget, Contextual, brand safety and viewability targeting with DoubleVerify, Integral Ad Science and Peer 39 - all pre-bid integrated across video, display and mobile (mobile web and in-app), quality targeting like ad count, ad fraud, page quality (homepage, login, UGC or not, ...), video player (autoplay, multiple players, player position and size) + interest targeting, language targeting, mobile targeting based on app usage, content advisory rating, context, popularity and price of an app installed,* 1st party data targeting * location targeting on country/region/city and postal code (down to the last digit) level as well as on DMA/media market level*hyperlocal targeting - factual, xad. MediaMath has the broadest and deepest integration for hyperlocal targeting and geo-fence building * weather targeting*day part targeting including weekday, weekend and start-/end hour in the users' time zone * technology targeting - device, inventory type (desktop, mobile web, in-app), connection speed, ISP (internet service provider), browser* language targeting* recency targeting * target MediaMath DSP audience in Twitter * Nielsen Digital Ad Ratings

  • Data Partners
    axciom, adadvisor by Neustar, AddThis, TheAdex, Adform, ALC, Skimlinks, Bluekai, Bombora, Cardlytics, CCI Japan, Crosspixel, Datalogix, Datamyx, Datonics, Epsilon, eXelate, Experian, Eyeota, Grapeshot, I-Behavior, iCumulus, Liveramp, Lotame, MasterCard, Navegg, Nielsen, NinthDecimal, Pushspring, Retargetly, Samba TV, Semasio, TailTarget, VisualDNA, Weborama, Ziff Davis, comScore, Advertising Alliance, Instore Audience, Twyn, Audience Project, Digiseg, Nordic Data Resources, Oracle, 33Across, Affinity Answers, Alliant, Ameribase Digital, AnalyticsIQ, AreYouAHuman, BlueKangaroo, Compass, Connexity, Data Mentors, Datacratic, DataLab, Dataline, DeliDataX, Dun&Breadstreet, Edmunds, Evite, Financial Audiences, Forbes, Gfk/MRI, Gravy Analytics, HiveWyre, Infogroup Inc, IRI CPG, IXI, Kantar Media, Media Source, Merkle, OGURY, Omnibus, OmniDIGITAL by MeritDirect, One Audience, Place IQ, Profound, Ranker, Relevate, Rentrak TV, Scanbuy, SirData, SMS, Solve Media, StatSocial, TransUnion, TruSignal, V12 Group, Vendigi, VisaVue Audiences by DLX, Webbula, Polk, TRA, BIG, Consumer Targets, DataAim, Dataium, Dataline, Forbes, Future, WhoToo, MRI, Scanbuy, IRI Pro Scores, Corelogic, IPSOS, Roy Morgan, Netsprint, Aidata, Amber Data, CACI, Data Locator, Transactis, ShareThis, Accutrend, AGH MEDIA GROUP, Analytics IQ, ASL Marketing, Cuebiq, E-Tech, MaxPoint, NetWise Data, Twine Data, Windfall, NDR, mobilewalla. emetriq, q division, dataxtrade
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Doubleverify, AdSafe, ComScore, Peer39, Integral Ad Science, MOAT, Meetrics, Batch Media, TMT
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com, unruly, justpremium, adform, - compatible w all relevant technologies.
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, AppsFlyer and Adjust - others on request.
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Carissa Giannettino
Sales Director
Michael Hauptman
Director, Client Services
Ben Donohue
Senior Director, Solutions Development
Site Traffic
  • 229836 Global Rank
  • 129510
    United States
  • 128k Estimated Visits
Traffic Sources
  • Direct
    66.97%
  • Search
    20.88%
  • Referrals
    8.35%
  • Mail
    2.29%
  • Display
    0.96%
  • Social
    0.54%
Geography Breakdown
  • United States
    39.42%
  • Argentina
    13.51%
  • United Kingdom
    12.16%
  • India
    6.31%
  • Poland
    4.12%
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Network Data
Country Breakdown
  • United States
  • Brazil
  • United Kingdom
  • France
  • Singapore
  • Japan
  • Spain
  • Australia
  • Germany
  • Austria
Desktop Display
  • 3200B display total monthly impressions
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
50% male
50% female
Reviews
5 out of 5 stars
User Acquisition Manager
Oct 06, 2017
United States, Brooklyn, New York
Online Marketing Manager
Feb 07, 2017
United States, Boxborough, Massachusetts
Display, Video, Mobile, 3rd party integration,
Mediamath is a great partner - dedicated Account management as well as data aggregator. They make it easy to set-up campaigns and the platform teams are always available and open to listening to user feedback. The Help Support ticket system always responds with a less than 24 hour turnaround - unlike other platforms.
Product Marketing Manager
Oct 28, 2014
Programmatic DSP
$4-$6 CPM
Great account team - super proactive with insights, solutions, and custom options for our business. And they are very responsive. Can't say enough about how great the account team is BUT, their media costs and managed service fees are pretty high - a lot higher than comparable programmatic options.
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Creatives
MediaMath advertising reaches 128k visitors across desktop and mobile web, in countries such as United States, United Kingdom, India, Poland, Brazil, France, Singapore, Japan, Spain, Australia, Germany, Austria, Russia, Norway, Sweden, Finland, Denmark, Czech Republic, Romania, Bulgaria, Switzerland, Ukraine, Hungary, Croatia, Serbia, Greece, Estonia, Israel, Italy, Netherlands, Slovakia, Slovenia, South Africa, Chile, Argentina. Pricing models they offer are CPA, CPC, CPI, CPM on channels such as Display, Video, Mobile, MobileVideo, Social, Email, DigitalAudio Advertising on MediaMath will allow you to reach consumers in industries or verticals such as Energy and Utilities, Education, Sports, Entertainment, Retail, Automotive, eCommerce, Health & Beauty, Clothing & Fashion, Healthcare, Food & Beverage, Gaming, Telecommunications, Technology, Government & Politics, Non-Profit, Consumer Packaged Goods, Travel & Leisure, Mobile App Installs, Financial Services, Dating; you can target them with parameters such as: * frequency capping on advertiser, campaign and strategy level as well as an automatized frequency cap* minimization of ad collision - minimization of instances of multiple ads appearing on the same page* pacing based on budget and/or based on number of impressions to be delivered * blacklisting / whitelisting* selection of 1st party and/or 3rd party segments to be automatically included into the optimization algorithm* selection of optimization algorithm goal (CPM, CPC, CPA, ROI, CTR, CVR)* campaign start / end and flights within a campaign* switch bidding on cookieless browsers on/off* x-device and x-browser bidding * level of suspicious traffic filter strength* exchange / SSP* private marketplace / deal ID* Fold position* Creative formats as well as weighting by impressions or budget, Contextual, brand safety and viewability targeting with DoubleVerify, Integral Ad Science and Peer 39 - all pre-bid integrated across video, display and mobile (mobile web and in-app), quality targeting like ad count, ad fraud, page quality (homepage, login, UGC or not, ...), video player (autoplay, multiple players, player position and size) + interest targeting, language targeting, mobile targeting based on app usage, content advisory rating, context, popularity and price of an app installed,* 1st party data targeting * location targeting on country/region/city and postal code (down to the last digit) level as well as on DMA/media market level*hyperlocal targeting - factual, xad. MediaMath has the broadest and deepest integration for hyperlocal targeting and geo-fence building * weather targeting*day part targeting including weekday, weekend and start-/end hour in the users' time zone * technology targeting - device, inventory type (desktop, mobile web, in-app), connection speed, ISP (internet service provider), browser* language targeting* recency targeting * target MediaMath DSP audience in Twitter * Nielsen Digital Ad Ratings.

They are headquartered at 150 Greenwich Street, 45th Floor New York, NY 10007, and have 243 advertising & marketing contacts listed on Thalamus.