Medscape-Advertising-Reviews-Pricing

Medscape from WebMD is the leading online destination for physicians and other healthcare professionals providing medical news, clinical reference tools, and continuing medical education.

Medscape has over 30 distinct specialty sites for physicians, plus sites for nurses, pharmacists, dentists, and medical students.

All content at Medscape.com is available for free.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Latest Medical News, Clinical Trials, Guidelines - Today on Mescape
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Health & Beauty, Healthcare
  • Key Differentiator
    ABOUT MEDSCAPE FROM WEBMD Medscape from WebMD is a part of WebMD Health Professional Network that includes theHeart.org and eMedicine.com. Visit our corporate website for investor information, corporate management and press releases related to WebMD. MEDSCAPE FROM WEBMD CONTENT Medscape from WebMD offers specialists, primary care physicians, and other health professionals the Web's most robust and integrated medical information and educational tools. After a simple, 1-time, free registration, Medscape from WebMD automatically delivers to you a personalized specialty site that best fits your registration profile. Some of the key features of Medscape from WebMD are: Original, professional medical content, including review articles, journal commentary, expert columns, patient education articles, book reviews, and more; Conference Coverage: Thought leaders summarize key data and presentations from major medical meetings; The Internet's first primary-source medical journal, The Medscape from WebMD Journal of Medicine; Selected daily professional medical news in your specialty from Reuters, Medscape Medical News, and medical news journal publishers; Physician Optimized MEDLINE; Free subscription to Medscape's MedPulse, a weekly email newsletter that highlights what's new in your specialty on Medscape from WebMD; More than 125 medical journals and textbooks; Business, financial, managed care, and medical practice information; And more… The result is a medical Web site rich in content, broad in appeal, and high in quality. CONTENT ORGANIZATION Medscape from WebMD is organized by medical specialty, with each supported specialty having its own customized Web site. Specialty content is evaluated, created, and presented under the guidance of a WebMD program director and a medical professional advisory board. Most of the specialty Web sites are organized consistently so you'll know where to find your favorite features as you move from specialty to specialty. Each homepage, for example, typically contains the following sections, with feature articles selected for that specialty: In Focus: the top articles of the week (generally updated twice week); Today's News: the top news stories of the day (updated daily); News & Perspectives: sections on specific conditions or topics of interest; Expert Corner: Ask the Experts based on topics of concern according to specialty; Conference Center: reports and highlights from key medical meetings; Discussions: a forum for discussions with your peers; and Library: Journals, textbooks, and reference tools.
  • Owned / Operated Properties
    medscape.com, theheart.org
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 2964 Global Rank
  • 1248
    United States
  • 25.1M Estimated Visits
Traffic Sources
  • Search
    74.83%
  • Direct
    18.77%
  • Mail
    2.17%
  • Referrals
    2.12%
  • Social
    2.04%
  • Display
    0.07%
Geography Breakdown
  • United States
    46.89%
  • United Kingdom
    5.33%
  • Canada
    4.25%
  • India
    3.62%
  • Australia
    2.77%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Portugal
  • Germany
  • Spain
Email / Social Data
  • 286k
    Facebook fans
  • 114k
    Twitter followers
  • 12k
    Instagram followers
Reviews
Online Marketing Manager
Aug 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Medscape, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Portugal, Germany, Spain. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Aug 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Medscape, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Portugal, Germany, Spain. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Aug 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Medscape, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Portugal, Germany, Spain. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Medscape advertising reaches 25.1M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India, Portugal, Germany, Spain. Pricing models they offer are CPM on channels such as Display, Email, Social Advertising on Medscape will allow you to reach consumers in industries or verticals such as Health & Beauty, Education, Healthcare.

They are headquartered at 395 Hudson Street New York, NY 10014 United States, and have 3 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Medscape inventory partners include: pubmatic.com, teads.tv, liveintent.com, google.com, layerrx.proclivitysystems.com, indexexchange.com.