MetroGuide-Advertising-Reviews-Pricing
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPC, CPM, Pay-Per-Call
  • Web Publisher
  • Headline:
    Publisher: MetroGuide: The Future of Local Media
  • Key Differentiator
    Advertise with MetroGuide MetroGuide's sites are advertiser-friendly, offering high quality traffic at competitive prices. MetroGuide's advertising opportunities come in three types, summarized below: 1. CPC 2. PPCall 3. CPM Contextually targeted in-page and in-text links deliver high-converting traffic to relevant landing pages on e-commerce sites. Sold directly by MetroGuide. MetroGuide has a phenomenal track record of generating high-converting phone calls from MetroGuide business profiles, priced on a Pay-Per-Call basis. Banner and other display ads are available on Cost Per Thousand (CPM) basis through advertising networks and agencies. Each type of advertising has different benefits depending on advertiser needs. Please contact us for more information. 1. Cost Per Click (CPC) Advertising This type of advertising is ideal for companies with e-commerce sites that have distinct landing pages for physical properties, for example, hotels or restaurants. MetroGuide's CPC adversiting program has a proven track record delivering targeted clicks to large hotel chains, hotel consolidators, online travel agencies, online event ticket agencies and online restaurant reservation services. A typical client of the CPC program provides MetroGuide with a list of individual properties or products that they want to promote and the URLs to send the traffic to. Lists can be large or small. MetroGuide has run successful campaigns for lists as small as a dozen or so vacation packages, to thousands of hotels in a chain, up to tens of thousands of hotels represented by an online travel agency. MetroGuide's proprietary ContextManagerSM software matches individual links in a client's list to the corresponding Profile Page on one of our networks of sites. So, if an advertiser has a reservations opportunity for "XYZ Restaurant," the MetroGuide CPC program will place a "Make Reservations" link on the Profile Page about XYZ Restaurant in our DiningGuide product. Users qualify their interest by selecting XYZ Restaurant specifically in our Guide system based on their personal criteria, so their interest in making a reservation is legitimate and the click is extremely targeted. 2. Pay-Per-Call (PPCall) Advertising Like the Cost Per Click program, the Pay Per Call advertising program is performance based. If your phone doesn't ring, you don't pay. But MetroGuide does more than deliver random calls. Since 1999, our profile pages have delivered countless calls to reservations services by placing contextually targeted and trackable phone numbers on our business Profile Pages. A large part of the success of the program is that readers of our Guide-sites often like to research a product at their own pace online, and then pick up the phone at the moment of purchase. A balanced online marketing effort, therefore, should have both a CPC and a PPCall component to maximize the touch points to convert the consumer. The PPCall program is ideal for large chain advertisers, retail chain stores and online travel agencies, among others looking for high-quality marketing at competitive rates. 3. Cost Per Thousand (CPM) Advertising MetroGuide's network of sites delivers millions of impressions each month across sites that have both a geographic component and a vertical component. So, for example, an advertisers can target a specific vertical, say travel, and a specific location, the Bay Area, and MetroGuide could serve up ads on HotelGuide, FareGuide and CarRentalGuide in the metropolitan divisions for San Francisco, Oakland, Silicon Valley and Marin County. Impression-based advertising on MetroGuide can go as broadly or as narrowly as fits the needs of the advertiser. MetroGuide's sites currently support ad sizes of: 468x60 (below the fold) 120x600 (left navigation strip and right gutter) 160x600 (right gutter) 120x60 (left navigation strip) 120x90 (left navigation strip) 120x120 (left navigation strip) 120x240 (left navigation strip) MetroGuide plans to offer a 728x90 above the fold ad unit after a site redesign planned for early 2007. MetroGuide > Advertising
  • Owned / Operated Properties
    diningguide.com, metroguide-inc.com, eventguide.com, retailguide.com, lodgingguide.net, metromanager.com, nightguide.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 1380205 Global Rank
  • 343045
    United States
  • 52.3k Estimated Visits
Traffic Sources
  • Search
    52.99%
  • Referrals
    19.67%
  • Social
    15.45%
  • Direct
    11.89%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    96.75%
  • France
    3.25%
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Reviews
Online Marketing Manager
Jul 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MetroGuide, they have a Rate Card Cost and Pricing Models of CPC, CPM, Pay-Per-Call with ad inventory in countries such as United States, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MetroGuide, they have a Rate Card Cost and Pricing Models of CPC, CPM, Pay-Per-Call with ad inventory in countries such as United States, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MetroGuide, they have a Rate Card Cost and Pricing Models of CPC, CPM, Pay-Per-Call with ad inventory in countries such as United States, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
MetroGuide advertising reaches 52.3k visitors across desktop and mobile web, in countries such as United States, France. Pricing models they offer are CPC, CPM, Pay-Per-Call on channels such as Display Advertising on MetroGuide will allow you to reach consumers in industries or verticals such as .

They have advertising & marketing contacts listed on Thalamus.