MyFitnessPal-Advertising-Reviews-Pricing

MyFitnessPal helps more than 50 million people stay healthier and happier. With a database of more than 3.3 million foods and hundreds of exercises, top fitness technology partners, community support, insights, and seamless access to your personal health information across all major platforms, MyFitnessPal is the leading free resource for achieving and maintaining health goals.

Partnering with top brands—including Netpulse, Johnson Health Tech, Fitbit, BodyMedia, Runtastic and Endomondo—and featuring a database over 3 million foods, MyFitnessPal provides real-time nutrition and fitness tracking, insights and community support. MyFitnessPal’s free and easy to use technology works seamlessly across Android, iOS, Blackberry, Kindle and Windows apps, in addition to the web.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Free Calorie Counter, Diet & Exercise Journal
  • Self / Managed Service:
    Managed Service
  • Industries
    Food & Beverage, Health & Beauty, Healthcare
  • Key Differentiator
    Losing weight isn't easy - we know. But with a membership to MyFitnessPal.com, you'll get the tools you need to successfully take weight off - and keep it off. And best of all, you can signup for free, no strings attached. So put away your credit card - you'll never have to pay a cent. Study after study has confirmed the benefits of keeping track of the food you eat and the activity you do. It's simple - the more consistently you track your food intake, the more likely you are to lose weight. That's why every successful weight management program suggests that you keep a food diary and/or an activity log. But recording everything you eat without the right tools can be tedious at best, or simply impossible at worst. At MyFitnessPal.com, we focus on making sure you can log your meals as quickly and easily as possible. Because the easier we make it for you, the more likely you are to stay on track, and the more likely you are to succeed in your weight loss goals.
  • Owned / Operated Properties
    MyFitnessPal.com, mfpaws.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Carrie Devkar
Marketing at MyFitnessPal
Tara-Nicholle Nelson
VP, Marketing at MyFitnessPal
Sarah Morgan
San Francisco Bay Area
Associate Manager, Digital Marketing at MyFitnessPal/Under Armour Connected Fitness
Site Traffic
  • 1517 Global Rank
  • 477
    United States
  • 36.3M Estimated Visits
Traffic Sources
  • Direct
    50.80%
  • Search
    36.29%
  • Mail
    4.68%
  • Referrals
    4.36%
  • Social
    3.84%
  • Display
    0.03%
Geography Breakdown
  • United States
    57.61%
  • United Kingdom
    7.94%
  • Canada
    4.71%
  • Brazil
    2.50%
  • Australia
    2.13%
Powered by Similar web
Network Data
Email / Social Data
  • 155k
    Facebook fans
Reviews
Online Marketing Manager
Jun 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MyFitnessPal, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jun 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MyFitnessPal, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jun 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MyFitnessPal, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
MyFitnessPal advertising reaches 36.3M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada. Pricing models they offer are CPM on channels such as Display, Mobile, Social Advertising on MyFitnessPal will allow you to reach consumers in industries or verticals such as Health & Beauty, Food & Beverage, Healthcare.

They have 6 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, MyFitnessPal inventory partners include: google.com, sharethrough.com, rubiconproject.com, openx.com, aps.amazon.com, indexexchange.com, amazon-adsystem.com, sovrn.com, appnexus.com, yldbt.com, facebook.com, kargo.com, spotxchange.com, spotx.tv.