NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’ physical world behavior. Fortune 500 companies and marquee brands, including Microsoft, Target, Kraft, Comcast, American Express, Starbucks and Toyota, activate this customer intelligence through audience targeting, measurement, insights and data licensing solutions. By filling the massive gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers a comprehensive new model of the customer journey for impactful engagement.
NinthDecimal processes trillions of data points from over 150MM unique users every month to power its product suite. Location Graph™ is the most precise audience intelligence technology in the market. Location Conversion Index™ (LCI™) is the leading offline attribution solution with over 200 integrated media and advertising partners. NinthDecimal’s unique household to device matching capability bridges online and offline data, powering omnichannel offerings that include partnerships with leading companies like Adobe, Acxiom, comScore, Experian, Neilsen, Oracle, and TiVo. NinthDecimal has been recognized by Inc. Magazine, Gartner group, and Frost & Sullivan as one of the fastest growing and most innovative companies.

  • Company Name:
  • Headquarters:
    150 Post Street Suite 500 San Francisco, 94104 United States of America
  • Office Locations:
    HQ: San Francisco.
  • 51-200 employees
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Desktop Display, Mobile Display, Mobile Video
  • CPI
  • Ad Network
  • Headline:
    The Marketing Platform Powered by Location Data
  • Industries
    Entertainment, Food & Beverage, Health & Beauty, Technology, Mobile App Installs
  • Key Differentiator
    NinthDecimal empowers marketers and advertisers to leverage a people-centric approach to understanding and engaging their audience across all media channels. We help marketers target individuals at the right marketable moment to achieve the best campaign performance possible.
  • Owned / Operated Properties,
  • Targeting

    Audiences: Moms, Dads, Business Traveler, Student, Affluent Shopper, Business Execs

  • Data Partners
    Neustar, LiveRamp
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek -
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNEKOCHAVA
Michael Fordyce
Chief Executive Officer
Patrick Doyle
Director, Business Development
Site Traffic
  • 694910 Global Rank
  • 249800
    United States
  • 131k Estimated Visits
Traffic Sources
  • Direct
  • Referrals
  • Social
  • Mail
  • Search
  • Display
Geography Breakdown
  • United States
  • Japan
  • Germany
  • France
  • Russia
Powered by Similar web
Network Data
Country Breakdown
  • United States
3 out of 5 stars
Agency Media Planner
Oct 17, 2014
Location targeting, mobile display
$8 CPM
9th Decimal (formerly known as JiWire), they have been in the indistry for many years now, so they have a solid offering in mobile location targeting. They can run geofencing, build custom audiences based on location and provide location-based reporting and insights. Their pricing and performance is average and their team is good to work with. They can build some cool location rich media like store locators. I recommend testing them.
Name SIZE modified
12.6 MB Apr 15, 2014 05:55 PM
177 KB Jan 22, 2016 07:37 PM
Compass Locations
“Locationizing” Your Brand
Compass Audience
Rich Media Designed to Engage Your Audience Anywhere and at Any Point Along the Path to Purchase
In-App Banners
Mobile Video
NinthDecimal advertising reaches 131k visitors across desktop and mobile web, in countries such as United States, Japan, Germany, France, Russia. Pricing models they offer are CPI on channels such as Display, Mobile, MobileVideo Advertising on NinthDecimal will allow you to reach consumers in industries or verticals such as Health & Beauty, Entertainment, Food & Beverage, Mobile App Installs, Technology; you can target them with parameters such as: Audiences: Moms, Dads, Business Traveler, Student, Affluent Shopper, Business Execs.

They are headquartered at 150 Post Street Suite 500 San Francisco, 94104 United States of America, and have 74 advertising & marketing contacts listed on Thalamus.