Founded: December 2007, following the Shaw family’s acquisition of the Daily Chronicle in DeKalb, IL.

Daily Newspapers: Northwest Herald, Crystal Lake, IL; The Chronicle, St. Charles, IL; Daily Chronicle, DeKalb, IL

Weekly Newspapers: The MidWeek, Sycamore, IL; The Valley Free Press, Sandwich, IL; The Lake County Journal, and the Great Lakes Bulletin (publication for Great Lakes Naval Base).

Monthly Publications: The Business Journal, Crystal Lake, IL.

Web Sites: NWHerald.com; KCChronicle.com; Daily-Chronicle.com; MidWeekNews.com; VFPNews.com; LakeCountyJournal.com; Biz-Journal.com; McHenryCountySports.com; ChicagoBaseball365.com; ChicagoFootball365.com.

Circulation:
201,000 (combination of paid-daily and free-weekly distribution)

Philosophy:
The philosophy of Shaw Suburban Media is commitment to community. We strive to make the communities we serve better places to live. For us, local is always first and foremost. We zealously defend the First Amendment as a necessity to ensure a free society.

THE COMMUNITY(IES)

Location:
DeKalb, Kane, Lake, McHenry counties, Chicago Suburbs (far north, west, and northwest)

Market:
Chicago, PMSA

From 2005 to 2025 the market area of DeKalb, Kane, Lake, and McHenry counties is projected to grow an amazing 34%. Referred to by some as “The Suburban Frontier,” Chicago-area residents have been attracted to the high quality of life offered by the four-county area.

Population:
1.6 million

Median Home Price:
$273,500 (Chicago MSA)

  • Company Name:
    Northwest Herald
  • Parent Company Name:
    Shaw Media
  • Headquarters:
    7717 S. Route 31 Crystal Lake, IL 60014
  • Office Locations:
    Illinois
  • 1001-5000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Local News and Video for McHenry County, Illinois
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Government & Politics, Health & Beauty, Sports
  • Key Differentiator
    The Northwest Herald, a division of Shaw Media, is the only daily newspaper published in McHenry County. It consistently is recognized as one of the nation’s best community information sources. In recent years, the Northwest Herald has been a repeat winner of the Illinois Press Association's top honors for journalistic excellence and for excellence in advertising presentation. NWHerald.com is the No. 1 local website in McHenry County. It is the 2011 EPpy award winner for Best Daily Newspaper Website in its division. At Shaw Media, our purpose is, Making our communities better places to live. We take it seriously. Our first publication was launched over 150 years ago in Woodstock, Illinois. Since that time, we have been dedicated to improving the quality of life in the communities we serve. Whether we are reporting on important local matters, supporting a worthy local cause, or developing marketing programs to help local businesses succeed, we exist to fulfill our purpose. Today, we provide information in a variety of platforms, including daily and weekly newspapers, magazines and other niche publications, web sites, video, social media and messages delivered straight to your phone and email. Because of these technology advancements, we are better able to fulfill our commitment to the communities we serve by delivering the same relevant information and marketing solutions more quickly and in a number of ways.
  • Owned / Operated Properties
    nwherald.com, biz-journal.com, findfredmail.com, mchenrycountysports.com
Site Traffic
  • 188928 Global Rank
  • 37980
    United States
  • 347k Estimated Visits
Traffic Sources
  • Direct
    44.92%
  • Search
    38.53%
  • Social
    12.21%
  • Referrals
    3.01%
  • Mail
    1.33%
  • Display
    0.00%
Geography Breakdown
  • United States
    94.39%
  • Canada
    0.82%
  • India
    0.62%
  • Brazil
    0.48%
  • United Kingdom
    0.39%
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • China
  • Israel
  • United States
  • United Kingdom
Email / Social Data
  • 22.2k
    Facebook fans
  • 9k
    Twitter followers
Desktop Display
  • 185k display total monthly uniques
  • 1.19M display total monthly impressions
Mobile Display
  • 54k mobile total monthly uniques
  • 264k mobile monthly overall impressions
84%
iOS
16%
Android
Audience Demographics
48% male
52% female
Age
18
10%
18-24
5%
25-34
10%
35-44
20%
45-54
30%
55-64
15%
65+
10%
Income
$0k-$50k
25%
$50k-$100k
40%
$100k-$150k
20%
$150k+
15%
Education
No College
35%
College
50%
Grad School
15%
Reviews
Online Marketing Manager
Jul 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Northwest Herald, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, India, United Kingdom, China, Israel. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Northwest Herald, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, India, United Kingdom, China, Israel. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Northwest Herald, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, India, United Kingdom, China, Israel. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Northwest Herald advertising reaches 347k visitors across desktop and mobile web, in countries such as United States, Canada, India, United Kingdom, China, Israel. Pricing models they offer are CPM on channels such as Display, Mobile, Social Advertising on Northwest Herald will allow you to reach consumers in industries or verticals such as Government & Politics, Automotive, Health & Beauty, Sports.

They are headquartered at 7717 S. Route 31 Crystal Lake, IL 60014, and have 14 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Northwest Herald inventory partners include: google.com, appnexus.com, adtech.com, criteo.net, indexexchange.com, openx.com, rhythmone.com, rubiconproject.com, springserve.com, valueclickmedia.com, sovrn.com, lijit.com, gumgum.com, pubmatic.com, contextweb.com, sharethrough.com, spotxchange.com, spotx.tv, spoutable.com, bidfluence.com, districtm.io, sonobi.com, tremorhub.com, yieldlab.net, nativeads.com, lkqd.com, lkqd.net, saambaa.com, 33across.com, aolcloud.net, criteo.com, amazon.com, emxdgt.com, freewheel.tv, smartadserver.com, beachfront.com, carambo.la, sekindo.com, advertising.com, insticator.com, adform.com, improvedigital.com, tidaltv.com, brightcom.com, taboola.com, fyber.com, smartyads.com, admixer.net, xendiz.com, xapads.com, mobfox.com, adiply.com, mass2.com, connatix.com, synacor.com, nativo.com.