Authoritative content that informs and inspires an educated audience of influential readers. Observer engages an influential, affluent and highly-educated audience by creating premium content on the topics they care about most: style & design, arts & entertainment, tech & innovation and news & politics. Our elite team of writers, editors and exclusive contributors are some of the most credible and authoritative voices in the media today. We create a premium content environment for global thinkers, business leaders and luxury consumers to stay informed, inspired and challenged. Observer is the world observed.

Observer properties include: observer.com, politickernj.com and commercialobserver.com; print editions: New York Observer and Commercial Observer

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    Observer Media is a collection of premium lifestyle and business titles reaching audiences in the areas of innovation, commerce and luxury. Recognized for original content and premier experiences, Observer Media's digital, print, social media and event platforms reach over 9.5 million of the nation's most affluent and educated individuals. Notable properties include: Observer, New York Observer, and Commercial Observer.
  • Owned / Operated Properties
    observermedia.com, observer.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Ron Lin
New York, New York
Chief Technology Officer
Matthew Sussberg
Greater New York City Area
Chief Revenue Officer
Site Traffic
  • 30472 Global Rank
  • 8001
    United States
  • 2.91M Estimated Visits
Traffic Sources
  • Search
    46.67%
  • Social
    19.26%
  • Direct
    18.12%
  • Referrals
    11.81%
  • Mail
    4.04%
  • Display
    0.11%
Geography Breakdown
  • United States
    65.40%
  • United Kingdom
    5.34%
  • Canada
    3.15%
  • Australia
    1.57%
  • Germany
    1.54%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • Germany
  • United States
  • United Kingdom
Email / Social Data
  • 208k
    Facebook fans
  • 26.7k
    Instagram followers
Desktop Display
  • 2.07M display total monthly uniques
  • 3.05M display total monthly impressions
Mobile Display
  • 2.37M mobile total monthly uniques
  • 2.94M mobile monthly overall impressions
68%
iOS
32%
Android
74%
Phone
26%
Tablet
Reviews
Online Marketing Manager
Jun 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Observer Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Observer Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Observer Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Observer Media advertising reaches 2.91M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany, Australia. Pricing models they offer are CPM on channels such as Display, Mobile Advertising on Observer Media will allow you to reach consumers in industries or verticals such as Clothing & Fashion, Retail, Government & Politics, Automotive, Health & Beauty, Healthcare, Non-Profit, Financial Services, Sports, eCommerce, Education, Energy and Utilities, Food & Beverage, Telecommunications, Consumer Packaged Goods, Travel & Leisure, Dating, Technology, Entertainment.

They have 9 advertising & marketing contacts listed on Thalamus.