Placecast-Advertising-Reviews-Pricing

Placecast is a location intelligence platform that leverages carrier data, location data, and user behavior to deliver better audience, verification, and insight solutions.

With Placecast’s suite of products, advertisers can create custom audience segments and target customers with location-enabled mobile ad campaigns on Placecast’s demand side platform (DSP) or
evaluate the accuracy of campaigns and impact on customer behavior.

Placecast has created over 400 million unique mobile user profiles utilizing billions of mobile data attributes and has been trusted by global enterprises such as Rogers, AT&T, Discover, Visa and O2
Telefonica. Placecast has helped brands such as Starbucks, Gap, JetBlue, and Subway deliver more relevant and personalized mobile experiences to their target audiences and optimize.

Founded in 2005, Placecast is headquartered in San Francisco, with offices in Atlanta, New York, and London.

  • Company Name:
    Placecast
  • CEO Name:
    Alistair Goodman
  • Headquarters:
    165 Page Street, San Francisco, CA 94102
  • Office Locations:
    California
  • 11-50 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Store locator, Weather, Games, Social Media, Carousel, Event, Grand Openings, Shop Now, Video, Dynamic Distance, Nearest Location, Time-Based Messaging
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Mobile Display, Mobile Video, Social
  • CPM
  • Ad Network, Ad Technology Provider, Demand Side Platform, Other
  • Headline:
    Location-based Mobile DMP and DSP
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    Placecast is a location intelligence platform that leverages deterministic carrier data to deliver better audience, verification, and insight solutions. Unlike all other location data companies, Placecast uses carrier data as a truth set and applies that data as a filter to other data sets to verify location accuracy. We believe that the connection between people and places over time is a strong signal in the consumer journey. Unfortunately, as much as 50% of location data in use today is inaccurate. Our technology is uniquely designed to harness carrier data, user mobile location, and place (POI) data to provide advertisers with a rich and verified understanding of the relationship between consumers and locations over time, enabling them to make smarter marketing decisions.
  • Owned / Operated Properties
    placecast.net
  • Programmatic Integrations & Publisher / Inventory Partners
    Placecast works with most of the major mobile ad exchanges with access to PMPs as well.
  • Targeting

    Past purchase, location behavior, digital behavior, demographic, geofencing, CRM retargeting

  • Data Partners
    LiveRamp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    IAS, MOAT, Nielsen, DoubleVerify
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek, Celtra, Aarki, Medialets, Flashtalking
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Autumn Brown Garibay
San Francisco Bay Area
Account Manager at Placecast
Thomas Conti
Greater New York City Area
Advertising Account Manager at Placecast
Sarah Din
San Francisco Bay Area
Director of Marketing
Site Traffic
  • 2922168 Global Rank
  • 399388
    United Kingdom
  • 14.6k Estimated Visits
Traffic Sources
  • Direct
    66.62%
  • Search
    19.49%
  • Social
    6.90%
  • Mail
    4.93%
  • Referrals
    2.06%
  • Display
    0.00%
Geography Breakdown
  • United Kingdom
    63.69%
  • United States
    24.01%
  • Brazil
    7.50%
  • Czech Republic
    3.85%
  • Russia
    0.94%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Georgia
Reviews
Online Marketing Manager
Jun 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Placecast, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Czech Republic, Russia, Georgia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Other.
Online Marketing Manager
Jun 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Placecast, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Czech Republic, Russia, Georgia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Other.
Online Marketing Manager
Jun 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Placecast, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Czech Republic, Russia, Georgia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Other.
Files
Creatives
Placecast advertising reaches 14.6k visitors across desktop and mobile web, in countries such as United Kingdom, United States, Czech Republic, Russia, Georgia. Pricing models they offer are CPM on channels such as Mobile, MobileVideo, Social Advertising on Placecast will allow you to reach consumers in industries or verticals such as Telecommunications, Sports, Consumer Packaged Goods, Technology, Entertainment, Health & Beauty, Financial Services, Travel & Leisure, Automotive, Retail, Food & Beverage, Clothing & Fashion; you can target them with parameters such as: Past purchase, location behavior, digital behavior, demographic, geofencing, CRM retargeting.

They are headquartered at 165 Page Street, San Francisco, CA 94102, and have 26 advertising & marketing contacts listed on Thalamus.