Playbill-Advertising-Reviews-Pricing

Playbill is the preeminent destination for all things theatre and has become an internationally known symbol of the arts since 1884.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Playbill: Broadway, Off-Broadway, London News, Listings and Tickets
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Travel & Leisure
  • Key Differentiator
    Playbill is the exclusive magazine for Broadway and Off-Broadway theatregoers, providing the information necessary for the understanding and enjoyment of each show, including features articles and columns by and about theatre personalities, entertainment, travel, fashion, dining and other editorial pieces geared to the lifestyle of the upscale, active theatre attendee. Playbill also proudly serves New York's three most prominent performing arts venues - the Metropolitan Opera House, Lincoln Center (Avery Fisher Hall, Alice Tully Hall, New York State Theater) and Carnegie Hall.
  • Owned / Operated Properties
    playbill.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Jill Wettersten
Regional Sales Manager at Playbill, Inc
Karen Kanter
West Coast Director at Playbill
Site Traffic
  • 39864 Global Rank
  • 8453
    United States
  • 2.2M Estimated Visits
Traffic Sources
  • Search
    49.11%
  • Direct
    34.60%
  • Social
    12.52%
  • Referrals
    2.17%
  • Mail
    0.98%
  • Display
    0.62%
Geography Breakdown
  • United States
    80.18%
  • United Kingdom
    3.52%
  • Canada
    2.44%
  • Australia
    1.46%
  • Brazil
    1.12%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • Germany
  • United States
  • United Kingdom
Email / Social Data
  • 350k
    Email subscribers
  • 279k
    Facebook fans
  • 231k
    Twitter followers
  • 177k
    Instagram followers
Desktop Display
  • 709k display total monthly uniques
  • 4.51M display total monthly impressions
Mobile Display
  • 101k mobile total monthly uniques
  • 527k mobile monthly overall impressions
Mobile Video
  • 527k total monthly mobile video views
95%
iOS
5%
Android
Audience Demographics
47% male
53% female
Age
18
5%
18-24
15%
25-34
20%
35-44
20%
45-54
20%
55-64
15%
65+
5%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
15%
$150k+
10%
Education
No College
20%
College
50%
Grad School
30%
Reviews
Online Marketing Manager
Jul 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Playbill, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Playbill, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Playbill, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Playbill advertising reaches 2.2M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, Germany. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Playbill will allow you to reach consumers in industries or verticals such as Entertainment, Travel & Leisure.

They are headquartered at United States of America, and have 8 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Playbill inventory partners include: openx.com, sonobi.com, rhythmone.com, contextweb.com, brightcom.com, google.com, appnexus.com, smartadserver.com, aolcloud.net, synacor.com, 33across.com, districtm.io, tremorhub.com, imonomy.com, freewheel.tv, lkqd.net, lkqd.com, beachfront.com, advertising.com, spotxchange.com, spotx.tv, fyber.com, cedato.com, atemda.com, nativo.com, rubiconproject.com, pubmatic.com, connatix.com.