Politico-Advertising-Reviews-Pricing

POLITICO is a global news and information company at the intersection of politics and policy. With publications based in Washington, D.C., New York and Brussels - and continued expansion into various state capitals in the United States - POLITICO has one of the most robust and rapidly expanding roster of journalists covering politics and policy in the world.

Since its launch in 2007, POLITICO has delivered journalism about politics and policy making that is more authoritative in its sophistication and nonpartisan perspective than any competitor; that is more useful to people with a professional interest in public affairs; and that is more fun to read for a community of people who love the drama and sheer sport of politics.

The central mission of POLITICO, from birth to our current period of growth, has been to help sustain and vastly expand nonpartisan political and policy journalism. We all believe informing readers and holding leaders accountable is and will forever be essential to smart governance, regardless of shifts in technology and consumption habits.

  • Company Name:
    Politico
  • Headquarters:
    1000 Wilson Blvd Arlington, VA 22209 United States of America
  • Office Locations:
    Arlington, VA (HQ), New York, NY, Brussels (EU HQ), London, Paris
  • 201-500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Email
  • CPA, CPC, CPM, CPV, Flat Rate
  • Mobile App Publisher, Web Publisher
  • Minimum Spend:
    $1001-$5000
  • Headline:
    Newspaper and Magazine Publisher: Politics, Policy, Congress, Capitol Hill, Lobbying, Advocacy
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Education, Energy and Utilities, Government & Politics, Healthcare, Technology
  • Key Differentiator
    POLITICO is the premier non-partisan news publication providing objective insight and analysis into the world of politics, policy and power. Our in-depth coverage has attracted a large, affluent and influential audience as we continually provide essential utility for our 30 million monthly readers. For our advertisers, we provide creative solutions that effectively engage this audience from multiple touch points.The media landscape has shifted. With the frenetic pace of news constantly coming at readers from all directions, there has never been a more critical need to distill this information down and help readers decode the new normal. POLITICO’s 250+ journalists around the world provide in-depth analysis of the biggest issues, people and events driving the news cycle. Our fourteen policy verticals expertly cover the story from all angles, and our long-form, lean-back coverage fuels thought-leading conversations across the country.
  • Owned / Operated Properties
    politicopro.com, politico.com
  • Programmatic Integrations & Publisher / Inventory Partners
    Programmatic Guaranteed, Preferred Deals, Private Marketplace, Always On
  • Targeting

    National Premium ROS, DC DMA, Geo-targeting, Content targeting: Defense, Energy, Finance, Health Care, Tax, Technology, Transportation. (Email) Newsletters: Playbook, Huddle, Influence, Morning Defense, Morning Energy, Morning Money, Morning Score, Morning Tax, Morning Tech, Morning Transportation, Pulse)

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Adventive - https://www.adventive.com | Sizmek, DFP
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Jack Smith
Executive Director, Audience Solutions
Meredith Casey McPhillips
Managing Director, Audience Solutions
Megan Damron
Washington D.C. Metro Area
Senior Account Executive at POLITICO
Sarah Eppler
Washington D.C. Metro Area
Senior Director of Marketing, POLITICO Pro
Nadia Chabane-de Viron
Brussels Area, Belgium
Senior Sales Executive
Matthew Woelfel
Washington D.C. Metro Area
Associate Account Executive at POLITICO Pro
Lisa Leonard
Washington D.C. Metro Area
Director, Audience Solutions
Mandy Quinn (Eckman)
Washington D.C. Metro Area
Account Manager at POLITICO Pro
Randon White
Washington D.C. Metro Area
Director, Programmatic Development
Victoria Hartman
Washington D.C. Metro Area
Account Executive at POLITICO Pro
Site Traffic
  • 1511 Global Rank
  • 314
    United States
  • 58.3M Estimated Visits
Traffic Sources
  • Direct
    50.51%
  • Search
    21.56%
  • Social
    15.66%
  • Referrals
    11.25%
  • Mail
    0.95%
  • Display
    0.07%
Geography Breakdown
  • United States
    81.78%
  • Canada
    4.94%
  • United Kingdom
    1.95%
  • Netherlands
    1.15%
  • Australia
    0.87%
Powered by Similar web
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
appnexus.com
direct #banner
7917
appnexus.com
reseller #banner
2234
appnexus.com
reseller #banner
3628
google.com
direct
pub-8279698647515158
f08c47fec0942fa0 #banner
google.com
direct
pub-3259813697379464
f08c47fec0942fa0 #banner
indexexchange.com
direct #banner
187267
indexexchange.com
direct #banner
187266
openx.com
direct
537147428
6a698e2ec38604c6 #banner
openx.com
direct
539022899
6a698e2ec38604c6 #banner
openx.com
direct
539802671
6a698e2ec38604c6 #banner
openx.com
reseller
537153564
6a698e2ec38604c6 #banner
Network Data
Country Breakdown
  • United States
    88%
  • Canada
    2%
  • Germany
    2%
  • United Kingdom
    2%
  • Australia
    1%
Email / Social Data
  • 1.68M
    Twitter followers
Desktop Display
  • 7.3M display total monthly uniques
  • 74.6M display total monthly impressions
Mobile Display
  • 12.3M mobile total monthly uniques
  • 44.1M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
69%
iOS
31%
Android
70%
Phone
30%
Tablet
Audience Demographics
72% male
28% female
Age
18
4%
18-24
9%
25-34
17%
35-44
24%
45-54
22%
55-64
16%
65+
8%
Income
$0k-$50k
33%
$50k-$100k
30%
$100k-$150k
19%
$150k+
18%
Education
No College
19%
College
47%
Grad School
32%
Reviews
Online Marketing Manager
Oct 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Politico, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPM, CPV, flat_rate with ad inventory in countries such as United States, Canada, United Kingdom, Netherlands, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Oct 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Politico, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPM, CPV, flat_rate with ad inventory in countries such as United States, Canada, United Kingdom, Netherlands, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Oct 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Politico, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPM, CPV, flat_rate with ad inventory in countries such as United States, Canada, United Kingdom, Netherlands, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
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Creatives
Politico advertising reaches 58.3M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Netherlands, Australia, Germany. Pricing models they offer are CPA, CPC, CPM, CPV, flat_rate on channels such as Display, Video, Mobile, MobileVideo, Social, Email Advertising on Politico will allow you to reach consumers in industries or verticals such as Technology, Education, Energy and Utilities, Healthcare, Government & Politics; you can target them with parameters such as: National Premium ROS, DC DMA, Geo-targeting, Content targeting: Defense, Energy, Finance, Health Care, Tax, Technology, Transportation. (Email) Newsletters: Playbook, Huddle, Influence, Morning Defense, Morning Energy, Morning Money, Morning Score, Morning Tax, Morning Tech, Morning Transportation, Pulse).

They are headquartered at 1000 Wilson Blvd Arlington, VA 22209 United States of America, and have 104 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Politico inventory partners include: google.com, openx.com, outbrain.com, rubiconproject.com, teads.tv, yieldmo.com, appnexus.com, pubmatic.com, indexexchange.com, undertone.com, tremorhub.com.