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Eastern Idaho's leading source of local news and advertising since 1880 covering 10 counties, based in Idaho Falls. Daily newspaper -- print, web and mobile -- and the region's top newsprint commercial printer. Also owner of four weekly newspapers -- Intermountain Farm & Ranch, Shelley Pioneer, Challis Messenger and Jefferson Star.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Industries
    Government & Politics, Retail, Sports
  • Key Differentiator
    The Post Register is the essential provider of local news and advertising in eastern Idaho, with a daily print circulation of 22,000 (25,000 Sundays), a daily print readership of more than 70,000, and more than 7,000 online subscribers. The Post Register also owns three of eastern Idaho's best weekly newspapers - the Jefferson Star, the Shelley Pioneer and the Challis Messenger, which add another 6,000 subscribers to the company's reach. The Post Register traces its roots to the Idaho Register, which was founded in Blackfoot in 1880. The Post Company began its history in Idaho Falls in 1925, when J. Robb Brady, grandfather of current Post Company President Jerry Brady, purchased The Daily Post after moving to Idaho from Kansas where he had published newspapers in Galena and Salina. He previously co-founded the Tulsa World. J. Robb Brady died in 1926, after which E.F. McDermott was named publisher. In 1931, The Daily Post merged with the Times-Register, which had begun as the Idaho Register 51 years earlier, to become the Post Register. After the Post Register was created in 1931, Jim Brady, son of J. Robb, returned from getting his education at Notre Dame, Boston College and Harvard and entered the business in 1933. McDermott was named president of The Post Company in 1934. In 1941, Jim Brady's brother Robb returned from Notre Dame and entered the business. McDermott served as publisher until his death in 1977, at which time Robb Brady became publisher. In 1947, following service in World War II, Jim Brady started the first of three radio stations, KIFI in Idaho Falls. Later the company owned half interests in stations in Pocatello and Twin Falls. In 1961, Brady put on the air the second television station in the market, also called KIFI-TV. In 1969, The Post Company established Upper Valley Cable. Jim Brady served as its president for 17 years until it was sold to TCI in 1984, at which time The Post Company owned 25 percent of the company. In 1971 the company moved its newspaper offices from downtown Idaho Falls to its present location on North Yellowstone Highway. In 1984 Jim Brady died and shortly thereafter, his son, Jerry returned to Idaho Falls after a successful career in government and law in Washington, D.C. to enter the family business, initially as general manager of KIFI. In 1988, Robb Brady decided to retire, at which time Jerry Brady became publisher of the Post Register and president of The Post Company. Rickie Orchin Brady was named general manager of KIFI. In March 2002 Jerry Brady ran for governor of Idaho and Roger Plothow was named interim publisher. Plothow was named publisher in December of that year. The Post Register posted its first online pages in 1995. Today, we offer a complete online edition that contains all of the content from its print edition, plus breaking local, national and world news. The Post Register covers an area that stretches from the Salmon River area, east into Montana, into western Wyoming including Jackson and south to Blackfoot, Idaho. In 1997 the newspaper hit another milestone when it changed to morning publication and added a Saturday edition. In 1998, a number of family shareholders sold their interest in the company to an Employee Stock Ownership Trust, thereby establishing employees of The Post Company as formal stakeholders in the business. In 2005, the Post Company sold KIFI-Local News 8 to the News-Press & Gazette Company of St. Joseph, Missouri. The Post Company continues to operate the Post Register, Challis Messenger, Jefferson Star, Shelley Pioneer and Intermountain Farm & Ranch. In 2008, the Post Register went to an online-only edition on Mondays. The Post Register is the second largest newspaper in Idaho and has won significant state, regional and national awards for excellence in journalism, advertising, circulation, promotion and the Internet.
  • Owned / Operated Properties
    postregister.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Donna Nims
Advetising Sales Manager
Donna Nims
Advertising Sales Manager
Karen Fioretti
Director of Production & Technology
Roger Plothow
Editor and Publisher
Matt Nelson
Assistant Circulation Director
Mark Merkley
Commercial Printing Sales
Monte LaOrange
Managing Editor
Site Traffic
  • 980274 Global Rank
  • 239578
    United States
  • 53.4k Estimated Visits
Traffic Sources
  • Direct
    46.04%
  • Search
    44.19%
  • Social
    4.00%
  • Referrals
    3.18%
  • Mail
    2.59%
  • Display
    0.00%
Geography Breakdown
  • United States
    92.90%
  • United Kingdom
    1.84%
  • Canada
    1.30%
  • Puerto Rico
    1.03%
  • Russia
    0.81%
Powered by Similar web
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
33across.com
reseller
33
adform.com
reseller
2078
adiply.com
direct
345753
admixer.net
reseller
2f15ba81-49eb-467d-b319-5719408bcb8e
adtech.com
reseller
10109
adtech.com
reseller
10334
adtech.com
reseller
9993
adtech.com
reseller
10064.1
adtech.com
reseller
11095
adtech.com
reseller
10363
advertising.com
reseller
7372
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 7.6k
    Facebook fans
  • 400
    Twitter followers
Reviews
Online Marketing Manager
Oct 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Post Register, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Puerto Rico, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Oct 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Post Register, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Puerto Rico, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Oct 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Post Register, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Puerto Rico, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Post Register advertising reaches 53.4k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Puerto Rico, Russia. Pricing models they offer are CPM on channels such as Display, Social Advertising on Post Register will allow you to reach consumers in industries or verticals such as Government & Politics, Retail, Sports.

They are headquartered at 333 Northgate Mile Idaho Falls, IDAHO 83401 United States, and have 18 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Post Register inventory partners include: appnexus.com, adtech.com, criteo.net, google.com, indexexchange.com, openx.com, rhythmone.com, rubiconproject.com, springserve.com, valueclickmedia.com, sovrn.com, lijit.com, gumgum.com, pubmatic.com, contextweb.com, sharethrough.com, spotxchange.com, spotx.tv, spoutable.com, bidfluence.com, districtm.io, sonobi.com, tremorhub.com, yieldlab.net, nativeads.com, lkqd.net, 33across.com, aolcloud.net, saambaa.com, criteo.com, amazon.com, emxdgt.com, carambo.la, sekindo.com, advertising.com, lkqd.com, freewheel.tv, adform.com, improvedigital.com, smartadserver.com, taboola.com, fyber.com, insticator.com, brightcom.com, smartyads.com, beachfront.com, admixer.net, mobfox.com, nativo.com, adiply.com, mass2.com, connatix.com, synacor.com, outbrain.com.