Realytics digitalises TV by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse the 360° impact of a TV campaign: business performance (traffic, app downloads, conversions, etc.), but also branding effect (socio-demo, geolocalisation, search visibility…). With those indicators, TV advertisers own the keys to fully optimise their media plan and their investments.

Known for its technological excellence, Realytics has developed a unique scoring algorithm capable of identifying who, among the web visitors coming during a TV spot airing, has been exposed to the TV spot and has reacted immediately. At the core of TV-digital convergence, this major innovation allows TV advertisers to create cross-media campaign scenarios, combining the power of TV and the performance of digital.

Moreover, the company anticipates the drive-to-web performances of one or several TV media plans to enable TV advertisers to tweak their choices before a campaign is even launched. Finally, Realytics not only measures the performance of a TV spot, but also captures the incremental traffic effect generated by the online notoriety of a campaign with both a short and long-term view.

With more than 5.5 billion TV visits tracked for over 300 clients in 32 countries, Realytics has established itself as the key player of the present, but also for the future of TV: IPTV, VOL, replay… TV is evolving! Realytics constantly innovates to be closer to its clients’ needs, advertisers and agencies, and to accompany TV sales houses in this digital evolution.

Capabilities
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Email
  • Mobile Display, Mobile Video, Social, Email
  • CPI
  • Ad Network
  • Headline:
    The leader in TV tracking
  • Industries
    Automotive, Financial Services, Retail, Technology, Mobile App Installs
  • Key Differentiator
    Realytics, first real-time TV analytics tool The Leader of TV-Digital convergence, Realytics was created in February, 2014, from the fusion of paths and skills of 4 friends, Guillaume Belmas, Sébastien Monteil, Vincent Nguyen Huu and Grégory Bittan, coming from the worlds of gaming and software development. After 4 years of R&D and more than 1 Million spots and 800 campaigns analysed, Realytics numbers more than 300 clients, is etablished in 4 countries and can work in 32. TV, a media in constant evolution Here is the thing: today, we can say there is 1 television but 4 screens. A TV in the living room, but also TV on the Internet, on your mobile phone or even via a box. TV is now un-linear, available in replay or on demand (VOD). Any consequences? Yes! With this digitalisation comes new problems in scheduling and media purchasing, but also a new kind of TV: programmatic TV! We are convinced it will be part of the future of TV. Draw the best value from TV We hear a lot of advertisers wonder how to maximise the impact of their TV campaigns on the digital. Historically, Realytics helps its clients connect offline and online by optimising their media plans. Today, Realytics help them connect everything by driving the customer journey from TV to digital. This way, they have a better knowledge of their TV-exposed audience, and they can pursue the customer experience of those TV-committed viewers on the digital. No better way to maximise their conversion rate or increase their ROI!
  • Owned / Operated Properties
    realytics.io
  • Mobile App Install Tracking Partners
    Appsflyer, KOCHAVA
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Pauline Roux
Paris Area, France
Member of the Board
Guillaume Belmas
Paris Area, France
CEO - Co-Founder
Site Traffic
  • 3648960 Global Rank
  • 231434
    France
  • 6.67k Estimated Visits
Traffic Sources
  • Direct
    66.65%
  • Search
    29.31%
  • Referrals
    4.05%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • France
    81.57%
  • United States
    11.31%
  • Netherlands
    2.10%
  • Tunisia
    1.87%
  • Italy
    1.52%
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Network Data
Country Breakdown
  • France
Reviews
Online Marketing Manager
Jul 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Realytics, they have a Rate Card Cost and Pricing Models of CPI with ad inventory in countries such as France, United States, Netherlands, Tunisia, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Jul 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Realytics, they have a Rate Card Cost and Pricing Models of CPI with ad inventory in countries such as France, United States, Netherlands, Tunisia, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Jul 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Realytics, they have a Rate Card Cost and Pricing Models of CPI with ad inventory in countries such as France, United States, Netherlands, Tunisia, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Files
Creatives
Realytics advertising reaches 6.67k visitors across desktop and mobile web, in countries such as France, United States, Netherlands, Tunisia, Italy. Pricing models they offer are CPI on channels such as Mobile, MobileVideo, Social, Email Advertising on Realytics will allow you to reach consumers in industries or verticals such as Financial Services, Retail, Automotive, Technology, Mobile App Installs.

They are headquartered at 73 rue d'Anjou PARIS, 75008 France, and have 16 advertising & marketing contacts listed on Thalamus.