Rodale-Advertising-Reviews-Pricing

About Rodale Inc. Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life. Rodale Books is the premier destination for wellness content with a purpose, publishing conversation-changing titles that include Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto and Scratch, and Dave Asprey’s The Bulletproof Diet. The Rodale Books website, RodaleWellness.com, is a content and community hub where visitors can find inspiration and information from the world’s top wellness experts. Rodale also produces numerous branded experiences that draw more than 100,000 participants annually. Rodale is a certified member of The Women’s Business Enterprise National Council (WBENC) and has received numerous industry accolades, including spots on Folio’s Top Places to Work in Media and Greatist’s Healthiest Companies in America lists, and has also been recognized as one of the Top 100 Best Adoption Friendly Workplaces.

Discover great career opportunities and more at www.Rodale.com

  • Company Name:
    Rodale
  • Headquarters:
    400 South 10th Street, Emmaus, PA 18098 United States of America
  • Office Locations:
    HQ: New York. Also: Detroit, Los Angeles, Midwest, Northeast.
  • 501-1000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Email
  • Industries
    Education, Health & Beauty, Healthcare
  • Key Differentiator
    Rodale reaches more than 100 million engaged consumers, transforming their lives with our brands — and your products. We push the conversation forward, we tap into passions, and we question the status quo. We understand that pursuit of the next frontier is a way of life. That mentality drives our content development, and the way we collaborate with our marketing partners. We provide the competitive edge and solutions-based selling approach needed in today’s constantly changing media landscape. Through Rodale’s magazines, websites, events, social channels, retail programs, e-tail stores, and custom publishing offerings, marketers have the opportunity to authentically connect with this hard-to-reach market of healthy, active consumers. We can introduce your brand to our highly engaged audiences. What are you waiting for?
  • Owned / Operated Properties
    RodaleNews.com, RunnersWorld.com, RunningTimes.com, Bicycling.com, Bicycling.com/mountainbikecom, Prevention.com, MensHealth.com, OrganicGardening.com, WomensHealthMag.com, bestlifeonline.com, rodalesorganiclife.com, organicgardening.com, rodalewellness.com
  • Targeting

    (Men's Health) Channels: Fitness, Health, Style, Nutrition, Weight Loss, Tech Lust, The Best Life, Men's Health News, Sex & Women. (Runner's World) Channels: Training, Shoes & Gear, Races & Places, Health & Injuries, Nutrition & Weight Loss, Columns, Discussions, Beginners, Women's Running. (Running Times) Channels: Training, Athlete Blogs, Racing, Health/Injury, Runners, RT Radio, Shoes, Products, Running Camps, Pace Tools, Commentary, Q&A, Travel, College, Masters, High School, Women, Trails, Race Directors

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Renee Appelle
Greater New York City Area
National VP Corporate Sales & Marketing
Eric Hunter
Greater New York City Area
Associate Publisher, Integrated Marketing
Joyce Shirer
Allentown, Pennsylvania Area
SVP Marketing
Site Traffic
  • 5292 Global Rank
  • 1839
    United States
  • 12.7M Estimated Visits
Traffic Sources
  • Search
    66.08%
  • Direct
    17.45%
  • Social
    11.02%
  • Mail
    3.51%
  • Referrals
    1.81%
  • Display
    0.12%
Geography Breakdown
  • United States
    48.33%
  • United Kingdom
    6.49%
  • Canada
    4.98%
  • India
    4.36%
  • Australia
    2.32%
Powered by Similar web
Network Data
Email / Social Data
  • 3.73M
    Facebook fans
  • 2.84M
    Twitter followers
  • 182k
    Instagram followers
  • 46k
    Pinterest followers
Desktop Display
  • 11M display total monthly uniques
  • 79M display total monthly impressions
Mobile Display
  • 3.19M mobile total monthly uniques
  • 8.8M mobile monthly overall impressions
59%
iOS
41%
Android
Reviews
Online Marketing Manager
Jul 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Rodale, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jul 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Rodale, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jul 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Rodale, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Rodale advertising reaches 12.7M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India. Pricing models they offer are CPM on channels such as Display, Video, Mobile, MobileVideo, Email Advertising on Rodale will allow you to reach consumers in industries or verticals such as Health & Beauty, Education, Healthcare; you can target them with parameters such as: (Men's Health) Channels: Fitness, Health, Style, Nutrition, Weight Loss, Tech Lust, The Best Life, Men's Health News, Sex & Women. (Runner's World) Channels: Training, Shoes & Gear, Races & Places, Health & Injuries, Nutrition & Weight Loss, Columns, Discussions, Beginners, Women's Running. (Running Times) Channels: Training, Athlete Blogs, Racing, Health/Injury, Runners, RT Radio, Shoes, Products, Running Camps, Pace Tools, Commentary, Q&A, Travel, College, Masters, High School, Women, Trails, Race Directors.

They are headquartered at 400 South 10th Street, Emmaus, PA 18098 United States of America, and have 166 advertising & marketing contacts listed on Thalamus.