RT (formerly Russia Today) is a global international news network that broadcasts in multiple languages from its studios in Moscow and Washington, DC. Launched in December 2005 as Russia Today, RT now reaches nearly 650 million viewers worldwide. RT covers the major issues of our time for viewers wishing to question more and delivers stories often missed by the mainstream media to create news with an edge. Aside from regular news updates, RT offers a unique insight into many aspects of Russian history, culture and opinions.

The RT network consists of three global news channels broadcasting in English, Spanish and Arabic, RT America broadcasting from a Washington, DC studio, a documentary channel RTDoc and a full-service video agency, RUPTLY. RT has 22 bureaus in 19 countries and territories, with a presence in Washington, New York, London, Paris, Delhi, Cairo, Baghdad, Kiev and other key cities and employs over 1000 journalists around the globe.

In 2010, RT became the first Russian channel to be nominated for the prestigious International Emmy award, in the News category. The network received its second nomination, in 2012, for coverage of the Occupy Wall Street movement, becoming the only Russian TV channel with two iEmmy nods for News coverage. The best of our broadcasts can be found on RT’s YouTube channel - the first TV news channel in YouTube's history to reach ONE BILLION views on the platform.

Capabilities
  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Desktop Video
    • In-Banner Video
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    • Pre-Roll
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    • Mid-Roll
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    • Post-Roll
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    • Video Companion Ad
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    • Outstream Video
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    • Custom Video Executions
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  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Social
  • Email
  • Linear TV
  • Desktop Display, Desktop Video, Mobile Display, Social, Email, Linear TV
  • CPM
  • Web Publisher
  • Headline:
    Publisher: RT
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Government & Politics, Health & Beauty, Healthcare, Sports
  • Key Differentiator
    With its first international news channel launched in 2005, RT is now a global, round-the-clock news network of eight TV channels, broadcasting news, current affairs and documentaries, with digital platforms in six languages and RUPTLY, the video news agency. Round-the-clock news channels in English, Arabic and Spanish, and documentary channel RTDoc, in English and Russian, broadcast from Moscow, while RT America airs from Washington, DC, and RT UK from London and RT France from Paris. Today, RT is available in more than 100 countries spanning five continents. RT creates news with an edge for viewers who want to Question More. RT covers stories overlooked by the mainstream media, provides alternative perspectives on current affairs, and acquaints international audiences with a Russian viewpoint on major global events. RT is the winner of the Monte Carlo TV Festival Awards for best 24-hour newscast, and the only Russian TV channel to be a five-time Emmy finalist. The channel was first nominated for an International Emmy in 2010, for its coverage of US President Barack Obama’s first visit to Moscow; in 2012, for coverage of Occupy Wall Street protests in the US in 2011; in 2014, for a series of reports on a Guantánamo Bay inmates’ hunger strike; and in 2016, for its coverage of the 70th session of the UN General Assembly. Chris Hedges, host of ‘On Contact with Chris Hedges’, scored for RT America its first Daytime Emmy nomination, for Outstanding Informative Talk Show Host. RT also holds multiple medals from the New York Festivals for its documentary and news programming and has taken home more than 50 international media awards in 2016 alone. In November 2015 Ipsos, a leading audience research firm, surveyed TV news consumption in 38 countries of the more than 100 where RT broadcasts, and found that 70 million people watch RT channels every week. 35 million watch RT daily.* RT enjoys its largest regional audience in Europe, with more than 36 million people watching RT weekly in 10 European countries, placing it among the top five pan-regional news channels.** RT also makes the top-5 list of the most watched international TV news channels in the US, with a weekly audience of more than eight million viewers. 11 million people watch RT weekly in the Middle East and Africa, where news consumers were polled in 16 different countries. In South America, RT is part of the national TV network of Argentina and Venezuela. It was picked up by a state-operated satellite system in Bolívia and the FESCOM Association in Colómbia, which includes 200 cable operators. RT’s programming also airs on Cuba’s national TV channel. Online, RT is the top non-Anglo-Saxon TV news network in terms of online PC audience, according to comScore. More than 3 million unique visitors access RT.com’s multilingual news content daily, according to Google Analytics, while comScore reports that RT receives nearly 50 million unique users monthly. The best of RT broadcasts can be found on its YouTube channel, which, in 2013, became the first TV news channel in YouTube’s history to reach 1 BILLION views. Today, RT is the #1 TV news network on the platform with more than 5 billion views across its channels and 6 million subscribers. RT is also at the forefront of adopting new media technology and was one of the first TV news channels to start creating 360 video content in 2015.
  • Owned / Operated Properties
    rt.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Alina Mikhaleva (Savelieva)
Head of Marketing, PR & Communications (RT)
Ivor Crotty
Head of Social Media at RT rt.com
Site Traffic
  • 481 Global Rank
  • 86
    Russia
  • 152M Estimated Visits
Traffic Sources
  • Direct
    41.49%
  • Referrals
    29.10%
  • Social
    16.09%
  • Search
    12.49%
  • Mail
    0.75%
  • Display
    0.08%
Geography Breakdown
  • Russia
    38.35%
  • United States
    6.88%
  • Germany
    6.25%
  • United Kingdom
    3.78%
  • France
    3.52%
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Network Data
Reviews
Online Marketing Manager
Jun 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on RT Network, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Russia, United States, Germany, United Kingdom, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on RT Network, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Russia, United States, Germany, United Kingdom, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on RT Network, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Russia, United States, Germany, United Kingdom, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
RT Network advertising reaches 152M visitors across desktop and mobile web, in countries such as Russia, United States, Germany, United Kingdom, France. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email, Linear TV Advertising on RT Network will allow you to reach consumers in industries or verticals such as Healthcare, Education, Government & Politics, Entertainment, Sports, Health & Beauty.

They have 5 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, RT Network inventory partners include: google.com, springserve.com, contextweb.com, fyber.com, advertising.com, freewheel.tv, optimatic.com, openx.com, tremorhub.com, rhythmone.com, spotxchange.com, spotx.tv, rubiconproject.com, vertamedia.com, appnexus.com, brightcom.com, synacor.com, 33across.com, aolcloud.net, criteo.com, smartadserver.com, imonomy.com, teads.tv, lijit.com, sovrn.com, taboola.com, pubmatic.com, indexexchange.com, districtm.io, admixer.net, adform.com, c1exchange.com, coxmt.com.