Since 2007, Shmoop has been a digital publishing company with a point of view. Our teaching method revolves around the basic idea that learning is often too hard—so we carry gallons of academic WD-40 to squirt on the tracks whenever we can. And as an added bonus, we’re funny. At least we like to think so.

We own 100% of our content and present both a consistent voice and a distinctive product offering. Only the finest writers from the world's finest long-haired learning institutions (read: PhD students from Stanford, Berkeley, and Harvard) create our free Learning Guides, Online Courses, College Readiness Prep and Test Prep with a teen-friendly, approachable style to help students understand why they should care.

We also give students an honest look into life after high school. Our Careers page is written by real, studly Oil Rig Drillers, Delta Force Captains, and Marine Biologists, while our College 101 section tells students what college might actually look, feel, and smell like. Thousands of schools around the world use Shmoop as part of their curriculum, and the company has also been honored by the Interwebs: twice by the Webby Awards and twice by Scholastic Administrator Magazine (“Best in Tech”).

By way of further Shmoopy introduction, check out our "What Is Shmoop" video below. If you're an educator and are intrigued to hear more, reach out to us at sales[at]shmoop[dot]com.

If you're a reporter contact us at press[at]shmoop[dot]com to get more info!

  • Company Name:
    Shmoop
  • Headquarters:
    480 N. San Antonio Rd. Mountain View, CA 94040 United States of America
  • Office Locations:
    HQ: Los Altos.
  • 11-50 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Homework Help, Teacher Resources, Test Prep
  • Self / Managed Service:
    Managed Service
  • Industries
    Education
  • Key Differentiator
    Shmoop.com is the #1 destination for students looking to improve their grades, parents looking to improve their students' experience, and educators looking to improve their communities and careers. With increasing site engagement metrics MoM and YoY, we are your go-to place to target these audiences for the coming school year and beyond. We're targeted, we're effective, and we're lovable.
  • Owned / Operated Properties
    Shmoop.com
  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Allison Arunski
Director Of Accounts
Christina (Park) Kim
VP of Marketing
Paul Taylor
VP of Educational Services & Sales
Site Traffic
  • 4339 Global Rank
  • 1373
    United States
  • 20M Estimated Visits
Traffic Sources
  • Search
    87.09%
  • Direct
    9.47%
  • Referrals
    2.09%
  • Social
    0.85%
  • Mail
    0.44%
  • Display
    0.05%
Geography Breakdown
  • United States
    59.38%
  • United Kingdom
    4.76%
  • Canada
    4.04%
  • Australia
    2.82%
  • India
    2.65%
Powered by Similar web
Network Data
Country Breakdown
  • United States
    61%
  • United Kingdom
  • Australia
  • Canada
  • India
Desktop Display
  • 3.8M display total monthly uniques
  • 21.2M display total monthly impressions
Mobile Display
  • 3.4M mobile total monthly uniques
  • 12.7M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
78%
iOS
22%
Android
75%
Phone
25%
Tablet
Audience Demographics
30% male
70% female
Age
18
40%
18-24
21%
25-34
11%
35-44
12%
45-54
11%
55-64
4%
65+
1%
Income
$0k-$50k
48%
$50k-$100k
29%
$100k-$150k
13%
$150k+
10%
Education
No College
40%
College
38%
Grad School
22%
Reviews
Online Marketing Manager
Jun 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Shmoop, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Shmoop, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Shmoop, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Shmoop advertising reaches 20M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India, Australia. Pricing models they offer are CPM on channels such as Display Advertising on Shmoop will allow you to reach consumers in industries or verticals such as Education.

They are headquartered at 480 N. San Antonio Rd. Mountain View, CA 94040 United States of America, and have 30 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Shmoop inventory partners include: google.com, adplayer.pro, advertising.com, aerserv.com, altitude-arena.com, aniview.com, aol.com, appnexus.com, beachfront.com, boldwin.com, btrll.com, cedato.com, contextweb.com, freewheel.tv, fyber.com, gumgum.com, indexexchange.com, jarvisdigital.io, lkqd.com, lkqd.net, openx.com, pubmatic.com, rockyou.com, rockyou.net, rubiconproject.com, smartadserver.com, spotx.tv, spotxchange.com, springserve.com, streamrail.net, tremorhub.com, vertamedia.com, vi.ai, adtrue.com, anyclip-media.com, adtech.com, aolcloud.net, emxdgt.com, 3across.com, adform.com, adyoulike.com, aps.amazon.com, c1exchange.com, carambo.la, conversantmedia.com, coxmt.com, districtm.io, jadserve.postrelease.com, lijit.com, rhythmone.com, sovrn.com, vertoz.com, x.fidelity-media.com, 33across.com, bidtellect.com, criteo.com, inner-active.com, komoona.com, outbrain.com, revcontent.com, smaato.com, synacor.com, deepintent.com, exponential.com, tribalfusion.com, algovid.com, dynadmic.com, dyntrk.com, admixer.net, brightcom.com, improvedigital.com, insticator.com, media.net, sekindo.com, sonobi.com, taboola.com, yumenetworks.com, memevideoad.com, optimatic.com, nativeads.com, bidsxchange.com, genieesspv.jp, bidswitch.com, pixfuture.com, quantcast.com, ssphwy.com, switchconcepts.com, vdopia.com.