Simpli.fi-Advertising-Reviews-Pricing

Programmatic Performance. Localized.

Simpli.fi is the leader in localized programmatic solutions. Trade desks, networks, local media groups, agencies, and multi-location brands leverage Simpli.fi’s superior performance, customizable audiences, and efficient delivery models to drive higher ROI in their digital businesses.

For more information about the company or partnership opportunities, call (800) 840-0768 or visit www.simpli.fi.

  • Company Name:
    Simpli.fi
  • CEO Name:
    Frost Prioleau
  • Parent Company Name:
    Simplifi Holdings, Inc. - GTCR
  • Headquarters:
    1407 Texas Street Suite 202 Fort Worth, TX 76102 USA
  • Office Locations:
    HQ: Fort Worth, TX
  • 201-500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Click to Call
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social
  • CPA, CPM
  • Demand Side Platform, Retargeting
  • Headline:
    Local Programmatic Advertising & DSP Platform
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, eCommerce, Education, Entertainment, Financial Services, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Retail, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    Nomenclature, local preferences, and buying habits vary from city to city across the country. By optimizing audiences to local needs and delivering customized creative for different locations, Simpli.fi delivers improved performance compared to platforms that use pre-packaged segments and target nationally. In addition, our completely transparent and highly granular analytics system provides deeper insights that enable brands to continually improve their marketing efforts.
  • Owned / Operated Properties
    Simpli.fi
  • Programmatic Integrations & Publisher / Inventory Partners
    Adap.tv, AppNexus, Google (DoubleClick), OpenX, PubMatic, Rubicon, and SpotXchange, LinkedIn
  • Targeting

    Search Retargeting, Site Retargeting, Keyword and Category Contextual, Geo-Fencing, CRM, Facebook Right Rail and Newsfeed

  • Data Partners
    Simpli.fi's own proprietary data network, eXelate, Oracle, Acxiom, and Neustar
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    RiskIQ, Integral Ad Science, DoubleVerify, Pixalate
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    All major Google-certified vendors
  • Mobile App Install Tracking Partners
    Kochava, True
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Alex Panhans
Dallas/Fort Worth Area
Senior Sales Director
Amy Medlin
Dallas/Fort Worth Area
Senior Online Marketing Account Manager - Client Services
James Moore
Phoenix, Arizona Area
Chief Revenue Officer
Site Traffic
  • 69843 Global Rank
  • 14249
    United States
  • 1.47M Estimated Visits
Traffic Sources
  • Direct
    64.71%
  • Search
    17.27%
  • Referrals
    9.80%
  • Mail
    6.49%
  • Social
    1.65%
  • Display
    0.08%
Geography Breakdown
  • United States
    78.45%
  • United Kingdom
    7.36%
  • India
    4.22%
  • Canada
    2.17%
  • Philippines
    1.99%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Reviews
Online Marketing Manager
Jun 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Simpli.fi, they have a Rate Card Cost and Pricing Models of CPA, CPM with ad inventory in countries such as United States, United Kingdom, India, Canada, Philippines. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform, Retargeting.
Online Marketing Manager
Jun 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Simpli.fi, they have a Rate Card Cost and Pricing Models of CPA, CPM with ad inventory in countries such as United States, United Kingdom, India, Canada, Philippines. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform, Retargeting.
Online Marketing Manager
Jun 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Simpli.fi, they have a Rate Card Cost and Pricing Models of CPA, CPM with ad inventory in countries such as United States, United Kingdom, India, Canada, Philippines. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform, Retargeting.
Files
Creatives
Simpli.fi advertising reaches 1.47M visitors across desktop and mobile web, in countries such as United States, United Kingdom, India, Canada, Philippines. Pricing models they offer are CPA, CPM on channels such as Display, Video, Mobile, MobileVideo, Social Advertising on Simpli.fi will allow you to reach consumers in industries or verticals such as Health & Beauty, Technology, Food & Beverage, Entertainment, Government & Politics, Consumer Packaged Goods, Travel & Leisure, eCommerce, Telecommunications, Clothing & Fashion, Education, Healthcare, Retail, Financial Services, Automotive; you can target them with parameters such as: Search Retargeting, Site Retargeting, Keyword and Category Contextual, Geo-Fencing, CRM, Facebook Right Rail and Newsfeed.

They are headquartered at 1407 Texas Street Suite 202 Fort Worth, TX 76102 USA, and have 177 advertising & marketing contacts listed on Thalamus.