Smart is a fully transparent ad monetization platform built for premium publishers to serve demanding buyers. Our unique holistic and flexible approach gives full control back to publishers by driving performance and value of their loyal audience. Demand and data agnostic, Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. With 11 offices and 220 employees worldwide, Smart leads the charge in building a quality global ecosystem. Working directly with 1,000 publishers and ad networks, Smart delivers ads to 50,000 sites and apps, including TracFone, Axel Springer, Le Monde, Wine Enthusiast and Ozy.com.

  • Company Name:
    Smart AdServer
  • CEO Name:
    Cyrille Geffray
  • Headquarters:
    Paris, France
  • Office Locations:
    Global actor with a global service delivery & 10 offices wordwilde:NY, Paris, Madrid, Mexico, Berlin, Buenos Aires, Sao Paulo, Varsaw, Milan, Madrid
  • 201-500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • Blackberry
    • iOS
    • Mobile Web
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    - Mobile RTB enabled (mobile deals & mobile interstitials supported)- Built-in gallery of ready-to-use innovative rich media & video ad templates - Customizable reporting & forecast with our Big Data UI -
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social
  • CPM, Revshare / ROAS
  • Ad Technology Provider
  • Headline:
    Ad Server & RTB, Cross-platform
  • Self / Managed Service:
    Managed Service
  • Industries
    Technology
  • Key Differentiator
    Smart started in 2001 and we haven’t stopped growing, reaching and innovating since. From our beginning as an ad server for a major French publisher, to launching mobile and RTB solutions and opening offices across the globe, we have stayed true to our core mission: to empower our customers by giving them full control over their revenue potential.
  • Owned / Operated Properties
    smartadserver.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Emilie Acebo
Paris Area, France
Sales Account Manager at Smart AdServer
Matt O'Reilly
New York, USA
DSP Partnerships Manager, Americas
Luca BRIGHENTI
Madrid Area, Spain
Manager Business Development
Site Traffic
  • 11.8M Estimated Visits
Traffic Sources
  • Referrals
    43.85%
  • Direct
    43.38%
  • Display
    6.31%
  • Mail
    3.45%
  • Search
    2.90%
  • Social
    0.11%
Geography Breakdown
  • France
    30.27%
  • Poland
    27.76%
  • Germany
    6.71%
  • Spain
    4.61%
  • Brazil
    4.60%
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Reviews
0 out of 5 stars
Online Marketing Manager
Jul 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Smart AdServer, they have a Rate Card Cost and Pricing Models of CPM, Revshare/ROAS with ad inventory in countries such as France, Poland, Germany, Spain. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Technology Provider.
Online Marketing Manager
Jul 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Smart AdServer, they have a Rate Card Cost and Pricing Models of CPM, Revshare/ROAS with ad inventory in countries such as France, Poland, Germany, Spain. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Technology Provider.
Online Marketing Manager
Jul 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Smart AdServer, they have a Rate Card Cost and Pricing Models of CPM, Revshare/ROAS with ad inventory in countries such as France, Poland, Germany, Spain. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Technology Provider.
Files
Creatives
Smart AdServer advertising reaches 11.8M visitors across desktop and mobile web, in countries such as France, Poland, Germany, Spain. Pricing models they offer are CPM, Revshare/ROAS on channels such as Display, Video, Mobile, MobileVideo, Social Advertising on Smart AdServer will allow you to reach consumers in industries or verticals such as Technology.

They are headquartered at Paris, France, and have 84 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Smart AdServer inventory partners include: smartadserver.com.