Sneaker News, a Liquidrice Inc. company, was founded in 2006 out of a desire to provide the sneakerhead community with a singular source that served up all the relevant news in the footwear world. It has since evolved into the web’s premiere destination for sneakerheads-gathering release dates, previews of upcoming projects, NBA sneaker wears, and more in one premium channel. What’s more, we have strong connections with all of your favorite brands, meaning that Sneaker News is constantly on the ground at exclusive media launches and product debuts bringing you inside access.

Sneaker News also offers exclusive content through our Sneaker News Select channel, which showcases everything from community members’ sneaker collections to upcoming collaboration releases. And the content doesn’t end here on the homepage-we’re constantly delivering you extras via our various social media channels (Facebook, Instagram, Twitter, Google Plus). See below for a list of Sneaker News staff members who contribute to and create the content we deliver on a daily basis.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Jordans, release dates & more.
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Key Differentiator
    Sneaker News is now also accepting advertising from select brands and retailers. 125×125 ads appear in between the third and fourth post on the homepage and on the bottom of the sidebar on every post. Your ad will be loaded 30,000,000+ times per month. 125×125 ads are available on a bi-monthly or monthly basis. For send an email to the address below for 125×125 ad rates:
  • Owned / Operated Properties
    sneakernews.com
Site Traffic
  • 12912 Global Rank
  • 4384
    United States
  • 6.39M Estimated Visits
Traffic Sources
  • Search
    60.04%
  • Direct
    30.44%
  • Social
    7.22%
  • Referrals
    1.97%
  • Mail
    0.33%
  • Display
    0.01%
Geography Breakdown
  • United States
    41.47%
  • United Kingdom
    6.56%
  • Canada
    5.90%
  • Germany
    4.55%
  • Australia
    2.54%
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • France
  • Germany
  • United Kingdom
  • United States
Email / Social Data
  • 365k
    Facebook fans
  • 465k
    Twitter followers
  • 5.3M
    Instagram followers
  • 6.6k
    Pinterest followers
Desktop Display
  • 1.1M display total monthly uniques
  • 5.4M display total monthly impressions
Mobile Display
  • 2.7M mobile total monthly uniques
  • 11.6M mobile monthly overall impressions
66%
iOS
34%
Android
Audience Demographics
75% male
25% female
Age
18
25%
18-24
20%
25-34
25%
35-44
20%
45-54
5%
55-64
5%
Income
$0k-$50k
60%
$50k-$100k
25%
$100k-$150k
10%
$150k+
5%
Education
No College
50%
College
40%
Grad School
10%
Reviews
Online Marketing Manager
Jul 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on SNEAKER NEWS, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on SNEAKER NEWS, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on SNEAKER NEWS, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
ADIDAS NMD RUNNER PK "CAMO" PACK HAS A RELEASE DATE
PRIMEKNIT RETURNS TO THE ADIDAS STAN SMITH IN OG COLORS
REMEMBER THE REEBOK WORLD BEST RUNNING SHOE FROM 1987?
SNEAKER NEWS advertising reaches 6.39M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany, France. Pricing models they offer are CPM on channels such as Display, Social, Video Advertising on SNEAKER NEWS will allow you to reach consumers in industries or verticals such as Sports.

They have 2 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, SNEAKER NEWS inventory partners include: adyoulike.com, amazon-adsystem.com, appnexus.com, indexexchange.com, loopme.com, openx.com, teads.tv, yieldmo.com, rubiconproject.com, districtm.io.