Softonic-Advertising-Reviews-Pricing

Softonic publishes Softonic.com, the leading global software and app discovery destination, offering the most complete selection of software and apps across hundreds of categories.

Softonic is the European company with one of the largest online audiences, and currently holds 40th position worldwide with more than 100 million unique monthly users who generate more than 4 million daily downloads on Softonic.com.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Email
  • CPC, CPI, CPM
  • Web Publisher
  • Headline:
    Publisher: Software Download Portal
  • Self / Managed Service:
    Managed Service
  • Industries
    Retail, Technology, Mobile App Installs
  • Key Differentiator
    Our web and mobile platform can provide you and your clients with an unparalleled reach for your brands, products and messaging, particularly in the key 15–34 age group – worldwide. We’ll give you access to the 100 million monthly visitors, who generate four million downloads every single day, so you can pinpoint the specific target audience that matters to you.
  • Owned / Operated Properties
    Softonic.com
  • Targeting

    Language, Country, IP, Platform, Category, Keywords

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, AppsFlyer
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
María Carrasco
Barcelona Area, Spain
Mobile Marketing Manager at Softonic
Nicola Heckl
Barcelona Area, Spain
Sales Manager Programmatic & Agencies GER + UK +USA at Softonic
Elena Escala
San Francisco Bay Area
Campaign Manager Global Ads at Softonic.com
Site Traffic
  • 339 Global Rank
  • 118
    India
  • 174M Estimated Visits
Traffic Sources
  • Search
    83.21%
  • Direct
    6.07%
  • Social
    4.73%
  • Referrals
    3.74%
  • Mail
    2.07%
  • Display
    0.18%
Geography Breakdown
  • India
    8.70%
  • United States
    8.34%
  • Mexico
    4.54%
  • Spain
    4.12%
  • Argentina
    3.42%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • France
  • Italy
  • Spain
  • Germany
  • Brazil
  • Mexico
  • Colombia
  • Argentina
Email / Social Data
  • 2.2M
    Email subscribers
  • 640k
    Facebook fans
  • 57.4k
    Twitter followers
Desktop Display
  • 4.7M display total monthly uniques
  • 16.3M display total monthly impressions
10%
iOS
90%
Android
Audience Demographics
60% male
40% female
Age
18
10%
18-24
20%
25-34
25%
35-44
20%
45-54
15%
55-64
10%
Reviews
Online Marketing Manager
Jul 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Softonic, they have a Rate Card Cost and Pricing Models of CPC, CPI, CPM with ad inventory in countries such as India, United States, Mexico, Spain, United Kingdom, France, Italy, Germany, Brazil, Colombia, Argentina, Poland, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Softonic, they have a Rate Card Cost and Pricing Models of CPC, CPI, CPM with ad inventory in countries such as India, United States, Mexico, Spain, United Kingdom, France, Italy, Germany, Brazil, Colombia, Argentina, Poland, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Softonic, they have a Rate Card Cost and Pricing Models of CPC, CPI, CPM with ad inventory in countries such as India, United States, Mexico, Spain, United Kingdom, France, Italy, Germany, Brazil, Colombia, Argentina, Poland, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Softonic Desktop for Windows
Softonic Mobile App
Softonic.com
Softonic advertising reaches 174M visitors across desktop and mobile web, in countries such as India, United States, Mexico, Spain, United Kingdom, France, Italy, Germany, Brazil, Colombia, Argentina, Poland, Netherlands. Pricing models they offer are CPC, CPI, CPM on channels such as Display, Video, Mobile, Email Advertising on Softonic will allow you to reach consumers in industries or verticals such as Mobile App Installs, Retail, Technology; you can target them with parameters such as: Language, Country, IP, Platform, Category, Keywords.

They are headquartered at C/ Rosselló i Porcel 21 Planta 17 Barcelona, 08016 Spain, and have 31 advertising & marketing contacts listed on Thalamus.