Sparkpeople-Advertising-Reviews-Pricing

Headquartered in Cincinnati, SparkPeople is a publisher of health, fitness, and food content whose mission is to "spark people"​ to live healthier, happier lives while helping them reach their goals. As of August 2015, the company achieved...

• Nearly 16 million registered members
• More than 11.3 million unique visitors per month, desktop & mobile
• 3.8 Billion (that's with a "B"​) total minutes of fitness tracked by members
• Nearly 8 million total mobile app downloads, all time
• 358,000 active mobile app users per month

Websites:
SparkPeople.com
SparkRecipes.com

Mobile Apps:
Diet & Fitness Tracker: http://goo.gl/z8VVXc
SparkRecipes'​ Healthy Recipes: http://goo.gl/npAmkm
Quick & Easy Recipes: http://goo.gl/q2B6WC
Nutrition Lookup: http://goo.gl/cnvPC3
Healthy Slow Cooker Recipes: http://goo.gl/9vHH40
Low-Carb Lifestyle: http://goo.gl/cx3l64

Social:
facebook.com/sparkpeople
twitter.com/sparkpeople
pinterest.com/sparkpeople/
plus.google.com/+sparkpeople/

SparkPeople is employee-owned, with one outside minority investor, AOL Co-Founder Steve Case.

  • Company Name:
    Sparkpeople
  • Headquarters:
    4380 Marburg Avenue Cincinnati, OH 45209 United States of America
  • Office Locations:
    HQ: Cincinnati
  • 11-50 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Free Diet Plans at SparkPeople
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Health & Beauty, Healthcare
  • Key Differentiator
    Sparkpeople offers a variety of innovative advertising, sponsorship, and integrated-content opportunities, including: • High Impact Ad Units/Overlays • Page Takeovers • Integrated Content Centers • Interactive Challenges • Recipe Integration • Smart Swap Interactive Units • Infographics • Mobile – Tip Series
  • Owned / Operated Properties
    Sparkpeople.com, sparkrecipes.com
  • Targeting

    Age, Gender, Health Conditions, Food Preferences

  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Integral Ad SciencecomScore vCEDoubleVerifyMoat
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek DoubleclickPointRollFlashTalkingSpongecell
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Amanda Kanaga
Greater New York City Area
EVP, Sales and Business Development
Amanda Kanaga
EVP, Brand Partnerships & Chief Revenue Officer
Joe Robb
Digital Marketing Director
Jaime Arszman
Director, Client Services & Sales Planning
Billi Watland
San Francisco Bay Area
Sales Director, Western Region
Judy Post
Greater Chicago Area
Director of Midwest Sales at SparkPeople
Stacey Liebman
Cincinnati Area, KY
Associate Director, Sales Marketing & Client Services
Mike Salvi
Cincinnati Area, KY
Marketing Manager
Chris SparkGuy" Downie"
San Francisco Bay Area
Founder & CEO
Michael Honkomp
Cincinnati Area, KY
Ad Operations & Yield Director
Site Traffic
  • 12420 Global Rank
  • 2990
    United States
  • 6.57M Estimated Visits
Traffic Sources
  • Search
    68.89%
  • Direct
    18.38%
  • Mail
    7.10%
  • Social
    3.07%
  • Referrals
    2.50%
  • Display
    0.05%
Geography Breakdown
  • United States
    69.67%
  • Canada
    5.50%
  • United Kingdom
    5.05%
  • India
    1.85%
  • Australia
    1.77%
Powered by Similar web
Network Data
Email / Social Data
  • 58k
    Twitter followers
  • 365k
    Pinterest followers
Desktop Display
  • 13.6M display total monthly uniques
  • 99.5M display total monthly impressions
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
30% male
70% female
Education
College
80%
Reviews
Online Marketing Manager
Aug 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Sparkpeople, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Aug 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Sparkpeople, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Aug 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Sparkpeople, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Sparkpeople advertising reaches 6.57M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India. Pricing models they offer are CPM on channels such as Display, Video, Mobile, MobileVideo, Social, Email Advertising on Sparkpeople will allow you to reach consumers in industries or verticals such as Food & Beverage, Healthcare, Entertainment, Health & Beauty; you can target them with parameters such as: Age, Gender, Health Conditions, Food Preferences.

They are headquartered at 4380 Marburg Avenue Cincinnati, OH 45209 United States of America, and have 10 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Sparkpeople inventory partners include: google.com, appnexus.com, indexexchange.com, rubiconproject.com, openx.com, adtech.com, aolcloud.net, coxmt.com, pubmatic.com, districtm.io, emxdgt.com, distroscale.com, advertising.com, spotxchange.com, spotx.tv, tremorhub.com, rhythmone.com, conversantmedia.com, yieldmo.com, sovrn.com, lijit.com, gumgum.com, smaato.com, teads.tv, liveintent.com, carambo.la, 33across.com.