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  • Company Name:
    Specific Media
  • Parent Company Name:
    acquired by VIANT - Time Inc
  • Headquarters:
    4 Park Plaza, Ste. 1500 Irvine, CA 92614 United States of America
  • Office Locations:
  • 501-1000 employees
  • Connected TV
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Connected TV, Digital Audio, Desktop Display, Mobile Display, Social, Desktop Video, Mobile Video
  • CPM
  • Ad Network, Facebook FMP, Web Publisher
  • Headline:
    Publisher & Ad Network: Premium, Original Programming
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Government & Politics, Retail
  • Key Differentiator
    Digital Footprint across Data Universe that spans 2.6MM sites worldwide to reach 95% of the online population.
  • Owned / Operated Properties
    Myspace.com, specificmedia.com, http://www.specificmedia.com/, http://www.specificmedia.com/, http://www.specificmedia.com/
  • Data Partners
    Acxiom, Bluekai, Dataium, Datalogix, Datonics, Exelate, Experian, iBehavior Insights, Factual, J.D. Power, LiveRamp, Neustar, Nielsen, Nielsen Catalina Solutions, Decimal, Oracle, PlaceIQ, Placed, Rentrak
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    ComScore, DoubleVerify, Integral Ad Science, WhiteOps, Trust Metrics
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    ▪ Atlas ▪ Celtra ▪ Contobox ▪ Datalogix ▪ DoubleClick ▪ EyeWonder ▪ Flashtalking ▪ Interpolls ▪ MediaMind/Sizmek ▪ Mediaplex ▪ Nexac ▪ PointRoll ▪ Spongecell ▪ Tumri ▪ Vindico
  • Mobile App Install Tracking Partners
Jason Bosse
Greater Denver Area
Director of Sales
Josh Hare
Greater Chicago Area
Vice President Sales I Central Southern US
Alexandra Weltman
Greater Los Angeles Area
Account Executive
Site Traffic
  • 4213 Global Rank
  • 1260
    United States
  • 13.5M Estimated Visits
Traffic Sources
  • Search
  • Direct
  • Referrals
  • Social
  • Mail
  • Display
Geography Breakdown
  • United States
  • United Kingdom
  • Germany
  • France
  • India
Powered by Similar web
Network Data
Country Breakdown
  • France
  • United Kingdom
  • Germany
  • Denmark
  • Norway
  • Sweden
Desktop Display
  • 1B display total monthly uniques
3.5 out of 5 stars
Agency Media Planner
May 31, 2016
United States, Seattle, Washington
Very poor performance across several campaigns. The reps try really hard, but the quality of placements is terrible for direct response campaigns.
Agency Media Planner
Oct 23, 2014
Mid-$10s CPMs
Ryan Lutzka is my best and most transparent vendor rep. Highly recommended.
User Acquisition Manager
Oct 17, 2014
Contextual, Behavioral / Audience, Cross-Device
$2.50 CPM
Love working with Kevin Sauer. Great and customer service oriented. Specific Media has some cool technology like “house holding” and usually at a relatively inexpensive price. I would like to hear more about how they’re using MySpace data and tying into one their sister companies like Vindico (for video.)
Old Navy
Capital One
Specific Media advertising reaches 13.5M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Germany, France, India, Denmark, Norway, Sweden. Pricing models they offer are CPM on channels such as Connected TV, DigitalAudio, Display, Mobile, Social, Video, MobileVideo Advertising on Specific Media will allow you to reach consumers in industries or verticals such as Automotive, Clothing & Fashion, Consumer Packaged Goods, Retail, Government & Politics.

They are headquartered at 4 Park Plaza, Ste. 1500 Irvine, CA 92614 United States of America, and have 110 advertising & marketing contacts listed on Thalamus.