Superior-Media-(Sault)-Ltd.-Advertising-Reviews-Pricing
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    | Sault Ste. Marie News and Events – SaultOnline.com
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Consumer Packaged Goods, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    Consumers spend nearly four hours online daily according to a report from “The Media Audit” – that’s 32.5 percent of their media time compared to daily exposure to newspapers, radio, TV and outdoor advertising. The online advertising world isn’t all that different from the traditional media you’re used to. Banner ads positioned on SaultOnline.com and myAlgoma.ca are similar to print and serve the same purpose. But if you’re like many business owners, the newest piece of the puzzle is determining where to display advertising on third-party websites. It’s not as complicated as you may think. Relevence is King: An advertising campaign on well-targeted website such as SaultOnline.com and myAlgoma.ca can help you reach more customers. The key is to buy space on pages that will put your advertising in the appropriate context. Viewers who are in engaged in relevant content are more likely to remember your branding or message, which leads to conversions. Maximize Local Sales: Sometimes the highest exposure may not be the most effective exposure or spend. It may be more effective to pass over main pages and place your ads on more internal, content related pages. These pages will have fewer readers overall, but those readers will be highly engaged with the content. A great example would be to place an advertisement banner for your event or venue on SaultOnline.com and myAlgoma.ca Community Events Calendar pages, or your flower shop in our obituary pages. In addition, internal content pages are often available at lower rates allowing you to maximize the quantity or duration of an advertising campaign for a similar spend on main pages. Follow these important tips for an effective campaign: Buy ad space surrounded by content which is relevant to your target market. Research by “Dynamic Logic” indicates that ads integrated into the content of the website are the most effective at increasing awareness and purchase intent. Half banners and rectangles are often a better choice than ads that frame the page, such as leaderboards and skyscrapers. Don’t fixate on the number of clicks! The vast majority of internet users don’t click through on display advertising. Just 8 percent of internet users account for about 84 percent of click-throughs, according to “comScore”. What matters most is page-views, which accounts for ad effectiveness over time, including visits to a website, seeking more information, product purchases, becoming a lead or keeping a brand top of mind. This is regardless of whether a prospect clicks through on the initial ad or not. Invest in great creatives. A terrific ad in the right place will produce superior results at any time of the year. So go beyond the ordinary and create special ads that intrigue, inform and motivate. Our goal here at Superior Media is to keep online advertising simple. Our rates are based on either a daily (minimum 7 day committment) or monthly duration with no minimum commitments. Best part… there are no confusing impression or click-thru rates! There are a variety of sizes and positions to choose from, both static or in rotation. Unlike most other websites, if you choose a rotational position, there is no need for our pages to be refreshed to see all advertisements in rotation. Banners are automatically rotated at a 6 second interval with a smooth eye catching fade transition having no more than 5 banners in a group. That means your advertisement is guaranteed to be seen every 30 seconds, far less time than is required for a viewer to read most content. There are currently 15,000+ visitors daily who visit SaultOnline.com and another 10,000+ visitors daily who visit myAlgoma.ca (as of May 2016 – over 100% growth in traffic over the past 6 months). Viewers spend an average of 8.18 minutes viewing content. Don’t overlook this affordable and highly effective marketing tool when planning your next advertising or promotional campaign. Education is Key – Avoid ‘Smoke & Mirrors” The following are a few articles we’ve sourced to help eliminate the confusion most of us have when it comes to marketing on the internet. The Truth About Web Stats Understanding Web Traffic Terms To explore how a partnership with Superior Media can benefit you, simply send us an email to advertising@superiormedia.ca or call 705-942-8128.
  • Owned / Operated Properties
    saultonline.com
Site Traffic
  • 499204 Global Rank
  • 22993
    Canada
  • 170k Estimated Visits
Traffic Sources
  • Social
    38.24%
  • Search
    30.21%
  • Direct
    29.55%
  • Referrals
    2.00%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Canada
    77.41%
  • United States
    9.81%
  • Philippines
    1.69%
  • Mexico
    1.26%
  • India
    1.23%
Powered by Similar web
Network Data
Email / Social Data
  • 3.11k
    Facebook fans
  • 1.13k
    Twitter followers
Reviews
Online Marketing Manager
Sep 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Superior Media (Sault) Ltd., they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada, United States, Philippines, Mexico, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Sep 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Superior Media (Sault) Ltd., they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada, United States, Philippines, Mexico, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Sep 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Superior Media (Sault) Ltd., they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada, United States, Philippines, Mexico, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Superior Media (Sault) Ltd. advertising reaches 170k visitors across desktop and mobile web, in countries such as Canada, United States, Philippines, Mexico, India. Pricing models they offer are CPM on channels such as Display, Social, Video Advertising on Superior Media (Sault) Ltd. will allow you to reach consumers in industries or verticals such as Sports, Energy and Utilities, Consumer Packaged Goods, Entertainment, Non-Profit, Automotive, Government & Politics, Technology, Financial Services, Education, eCommerce, Healthcare, Health & Beauty, Travel & Leisure, Food & Beverage, Gaming, Telecommunications.

They are headquartered at 531 Second Line East Sault Ste. Marie, Ontario P6B 4K2, and have 1 advertising & marketing contacts listed on Thalamus.