Taboola helps people find relevant content online, matching them with news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.
How do we know what they’ll like? Using machine-learning algorithms, our technology analyzes hundreds of signals to capture exactly what kind of content is most likely to engage each individual. We do that more than 450 billion times a month for more than one billion unique users.

Since we opened our doors in 2006, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s best brands and the most respected global publishers.

Taboola is headquartered in New York City with local offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo, Beijing, Shanghai, Istanbul, Seoul, Sydney and Tokyo.

  • Company Name:
  • Headquarters:
    28 W. 23rd Street 5th Floor New York, NY 10010 United States
  • Office Locations:
    HQ: New YorkWest Coast: Los AngelesR&D: Tel AvivEMEA: London, IstanbulAPAC: Bangkok, MumbaiLATAM: Sao Paolo
  • 501-1,000 employees
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Desktop Video
  • Ad Network, Ad Technology Provider, Other, Retargeting
  • Headline:
    Content Recommendation Platform: EngageRank
  • Self / Managed Service:
    Managed Service & Self-Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Mobile App Installs, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    Reach over 300 million people a month via native advertising and discover massive new audiences that are targeted, engaged, and interested in consuming owned, earned and sponsored content about your brand. Tap into Taboola’s exclusive premium publisher network, reaching over 1 billion unique visitors a month, serving 10B recommendations a day on all platforms -- build consistent, high-quality and scalable traffic to your site while driving post-click engagement and actions.
  • Owned / Operated Properties,,
  • Programmatic Integrations & Publisher / Inventory Partners
    AppNexus, The Trade Desk
  • Targeting

    DMA, Device, OS, Retargeting, Daypart, Categories

  • Data Partners
    LiveRamp, Bombora, Acxiom, BlueKai, Connexity, Neustar, Webbula, Skimlinks
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Moat, IAS, DV
  • Mobile App Install Tracking Partners
Bola Akinsanya
West Coast Sales at Taboola
Marc Thomas
Director of Sales Europe at Taboola
Zev Gollender
Greater New York City Area
VP of Media Sales at Taboola
Site Traffic
  • 207 Global Rank
  • 167
    United States
  • 378M Estimated Visits
Traffic Sources
  • Referrals
  • Mail
  • Search
  • Display
  • Social
  • Direct
Geography Breakdown
  • United States
  • Brazil
  • France
  • Japan
  • United Kingdom
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Israel
  • United Kingdom
  • Thailand
Desktop Display
  • 1B display total monthly uniques
1 out of 5 stars
Online Marketing Manager
Oct 18, 2017
South Africa, Johannesburg, Gauteng
Fraudulent Traffic
Bots, bots and more bots. Also, your account gets deactivated for no reason whatsoever - you get this message "Account has been set as inactive, please contact your account manager", but good luck with that. I'm amazed that they've stuck around this long. Also, there's no way to have your ads deliver at specific times, and you have to sit for hours blacklisting spammy publishers. Avoid.
Agency Media Planner
Apr 30, 2017
United States, New York
Ad Fraud
Where to start? Their contextual mapping is horrendous and couldn't get me anywhere near my target audience. The contextual placement for nearly all of my campaigns were in wildly irrelevant publishers. You need a Managed Account (which I wound up getting) in order to blacklist all of the spam sites, but that won't stop the massive bot traffic and overall ad fraud with these guys. Generally speaking, they provide the garbage inventory of the programmatic world. If your clients use MOAT or another validation tool you should proceed with caution.
Taboola advertising reaches 378M visitors across desktop and mobile web, in countries such as United States, France, Japan, United Kingdom, Israel, Thailand. Pricing models they offer are CPA, CPC, CPI, CPM on channels such as Display, Mobile, Video Advertising on Taboola will allow you to reach consumers in industries or verticals such as Clothing & Fashion, Non-Profit, Healthcare, Travel & Leisure, Education, Mobile App Installs, Financial Services, Retail, Energy and Utilities, Telecommunications, Food & Beverage, Dating, Government & Politics, Automotive, Gaming, eCommerce, Technology, Consumer Packaged Goods, Entertainment, Sports, Health & Beauty; you can target them with parameters such as: DMA, Device, OS, Retargeting, Daypart, Categories.

They are headquartered at 28 W. 23rd Street 5th Floor New York, NY 10010 United States, and have 328 advertising & marketing contacts listed on Thalamus.