Tapjoy’s Maximum Impact PlatformTM provides mobile engagement and monetization services for leading advertisers and app developers. Advertisers rely on Tapjoy’s diverse suite of rewarded InterplayTM ads including video and rich media to impact performance. Developers utilize our technology and mobile expertise to acquire and monetize users. The Tapjoy SDK is currently embedded in over 15,000 mobile apps, reaching 520 million monthly active users. A 2016 comScore(TM) study confirmed Tapjoy Interplay® ads deliver an unprecedented 3x lift across all brand metrics. The company works with Fortune 500 brands and the Top 200 grossing app developers. Founded in 2007, Tapjoy is a global organization with more than a dozen offices worldwide and is headquartered in San Francisco.

© 2017 Tapjoy, Inc. All rights reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

  • Company Name:
  • Headquarters:
    111 Sutter St 12th Floor San Francisco, CA 94104 United States of America
  • Office Locations:
    HQ: San Francisco.Other offices in: Boston, Chicago, Los Angeles, New York, Santa BarbaraInternational Offices in: London, Beijing, Japan, Korea, Shanghai
  • 201-500 employees
  • Mobile Display
    Platform Supported:
    • Android
    • Blackberry
    • iOS
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Mobile Display, Mobile Video
  • Cpa, Cpc, Cpcv, Cpe, Cpi, Cpl, Cpm, Cpv
  • Ad Network, Mobile App Publisher, Other
  • Headline:
    Maximum Mobile Impact: In-App Advertising
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    Advertisers rely on our diverse suite of rewarded video and rich media ads to impact performance. Developers leverage our technology and expertise to acquire high-value users and generate more revenue.
  • Owned / Operated Properties
  • Programmatic Integrations & Publisher / Inventory Partners
  • Targeting

    First-Party Interplay Data SegmentsThird-Party Audience Data - e.g. DMP (as Device IDs)AgeGenderHousehold IncomeEducationEthnicityLocationLanguageDeviceCarrierRetargeting

  • Data Partners
    PlacedLive Ramp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    CeltraAll Major DSPsSizmek
  • Mobile App Install Tracking Partners
    Kochava, Adjust, AppsFlyer, Tenjin, TUNE, DFP, Sizmek, Google Analytics, Localytics, Adobe, Flashtalking, Apsalar, AdBrix
Sherry Zarabi
Sales Operations Manager at Tapjoy
Meghan McAdams
Sales Director, West at Tapjoy
Shannon Jessup
SVP, Sales Tapjoy
Pierre-François Verheyde
London, United Kingdom
Publisher Sales director at Tapjoy
Emily McInerney
San Francisco Bay Area
Vice President, Marketing
Rachel Paeper
San Francisco Bay Area
Senior Account Executive
Debbie O Neill
Santa Barbara, California Area
Senior Director, Performance Sales
Nick Bourdens
Santa Barbara, California Area
Account Executive
Allie (McFadzean) Forsberg
Greater Chicago Area
Sales Director at Tapjoy
Kristen Perry
San Francisco Bay Area
Strategic Account Executive at Tapjoy
Site Traffic
  • 56834 Global Rank
  • 21504
  • 1.34M Estimated Visits
Traffic Sources
  • Direct
  • Search
  • Referrals
  • Mail
  • Social
  • Display
Geography Breakdown
  • Japan
  • United States
  • China
  • South Korea
  • Israel
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Germany
  • Spain
  • Italy
  • Japan
  • South Korea
  • China
  • Hong Kong
  • Taiwan
Mobile Display
  • 550M mobile total monthly uniques
Mobile Web
3 out of 5 stars
Agency Media Planner
Apr 04, 2017
United States, Chicago, Illinois
In-App Incentivized Video Views for CPG
< $1.50
Tapjoy was the top performer for a recent mobile video campaign we ran for a large CPG brand. They perform and scale better than the other in-app platforms we've tested, and will definitely continue our partnership across the master brand portfolio. Client service was great, too!
Online Marketing Manager
Jan 26, 2017
United States,
Agency Media Planner
May 31, 2016
United States, Seattle, Washington
Their incentivized ads are near impossible for users to complete. Terrible experience overall. Would not recommend.
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App Engagement: Video to Install
App Engagement: Pay per Engagement
App Engagement: Pay per Install
Direct Response: mCommerce
Direct Response: Social Traffic Drivers
Direct Response: Email Subscriptions
Direct Response: Click to Call
Video Plus
Rich Media
Tapjoy advertising reaches 1.34M visitors across desktop and mobile web, in countries such as Japan, United States, China, South Korea, Israel, United Kingdom, Germany, Spain, Italy, Hong Kong, Taiwan, India, North Korea, Brazil, France, Austria, Belgium, Thailand, Singapore, Sweden, Switzerland, Greece, Iceland, Canada. Pricing models they offer are CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPV on channels such as Mobile, MobileVideo Advertising on Tapjoy will allow you to reach consumers in industries or verticals such as Food & Beverage, eCommerce, Sports, Technology, Health & Beauty, Entertainment, Retail, Automotive, Consumer Packaged Goods, Gaming, Mobile App Installs, Education, Clothing & Fashion, Dating, Financial Services, Energy and Utilities, Travel & Leisure, Non-Profit, Telecommunications, Government & Politics, Healthcare; you can target them with parameters such as: First-Party Interplay Data SegmentsThird-Party Audience Data - e.g. DMP (as Device IDs)AgeGenderHousehold IncomeEducationEthnicityLocationLanguageDeviceCarrierRetargeting.

They are headquartered at 111 Sutter St 12th Floor San Francisco, CA 94104 United States of America, and have 114 advertising & marketing contacts listed on Thalamus.