The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes Monday, Tuesday, Thursday and Friday during the academic year and twice a week during the summer.

Established in 1871, The Daily Californian is one of the oldest newspapers on the West Coast and one of the oldest college newspapers in the country.

Daily Cal staffers have the unique opportunity of gaining daily metro news experience in the city of Berkeley, and is one of the few campus newspapers in the country that is completely independent from the university it covers. The Daily Cal supports itself entirely from advertising revenue and does not receive any form of financial support from the university or the Associated Students of the University of California.

The Daily Cal is run entirely by current or recently-graduated UC Berkeley students, and the majority of the business division of the newspaper is student-operated as well. It is published by the Independent Berkeley Students Publishing Company, Inc.

  • Company Name:
    The Daily Californian
  • Headquarters:
    2483 Hearst Avenue Berkeley, CA 94709 United States
  • Office Locations:
    California
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Berkeley's News
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Sports, Travel & Leisure
  • Key Differentiator
    The Daily Californian is an independent, student-run newspaper published by the Independent Berkeley Student Publishing Company Inc. The newspaper serves the UC Berkeley campus and its surrounding community, publishing Monday through Friday during the academic year and twice a week during the summer. Established in 1871, The Daily Californian is one of the oldest newspapers on the West Coast and one of the oldest college newspapers in the country. Daily Cal staffers have the unique opportunity of gaining daily metro news experience in the lively city of Berkeley. The newspaper has consistently covered the city and its institutions since its establishment, allowing student journalists to report on campus as well as city news. The Daily Cal also operates Best of Berkeley, a city guide and local arts Web site for the city of Berkeley. One of the few campus newspapers in the country that is completely independent from the university it covers, the Daily Cal supports itself through advertising revenue and does receive funding from the V.O.I.C.E. Initiative, which requires all UC Berkeley students to pay $2 per semester. The Daily Cal is run entirely by current or recently graduated UC Berkeley students, and the majority of the business division of the newspaper is student-operated as well. The Daily Cal earned its independence in 1971 and publishes with the name “The Daily Californian” pursuant to a licensing agreement with the UC Board of Regents. The move toward independence was initiated after the university administration attempted to fire three editors because of a controversial editorial regarding People’s Park, a university-owned lot in the Southside neighborhood of Berkeley that became an unplanned park for locals. A board of directors composed of Daily Cal alumni, UC Berkeley professors and working news media professionals oversees long-term fiscal management for the newspaper. The board of directors has no input or control over the Daily Cal’s editorial policy or newsroom operations. In addition, another external board, the Daily Californian Education Foundation, oversees projects for the newspaper staff’s training and fundraising for the Daily Cal’s continual growth. The Education Foundation, which constitutes mostly Daily Cal alumni, also has no influence on editorial content or policy. The Daily Californian Alumni Association is one the largest and most active alumni associations of any college newspaper. A chartered club of the California Alumni Association, the alumni association holds regular reunions and receptions across the country. Alumni are established and leading journalists in news organizations such as The Los Angeles Times, The New York Times, People magazine, The Arizona Republic, The San Francisco Chronicle, The San Francisco Examiner, Sports Illustrated, NBC News, USA Today and The Washington Post. In recent years, the Daily Cal has earned dozens of awards on a regional and national level for its comprehensive and high-quality coverage of UC Berkeley, the city of Berkeley and the entire UC system. In 2012 and 2013, the Daily Cal was named best daily student newspaper and best student newspaper website in California by the California College Media Association. The Associated College Press also awarded the Daily Cal one of the six Online Pacemaker Awards in 2013, recognizing the Daily Cal as one of the top online student publications.
  • Owned / Operated Properties
    dailycal.org
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
James Dorn
National and Agency Inquiries
Site Traffic
  • 107504 Global Rank
  • 25344
    United States
  • 861k Estimated Visits
Traffic Sources
  • Search
    44.88%
  • Social
    26.45%
  • Direct
    21.67%
  • Referrals
    6.36%
  • Display
    0.41%
  • Mail
    0.22%
Geography Breakdown
  • United States
    85.44%
  • Canada
    2.29%
  • United Kingdom
    1.86%
  • India
    1.24%
  • Australia
    0.93%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 34k
    Facebook fans
  • 31.3k
    Twitter followers
Desktop Display
  • 190k display total monthly uniques
  • 528k display total monthly impressions
Mobile Display
  • 240k mobile total monthly uniques
  • 428k mobile monthly overall impressions
73%
iOS
27%
Android
88%
Phone
12%
Tablet
Reviews
Online Marketing Manager
Jul 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Daily Californian, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Daily Californian, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Daily Californian, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Online Positions
The Daily Californian advertising reaches 861k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India. Pricing models they offer are CPM on channels such as Display, Mobile, Social Advertising on The Daily Californian will allow you to reach consumers in industries or verticals such as Entertainment, Food & Beverage, Sports, Travel & Leisure.

They are headquartered at 2483 Hearst Avenue Berkeley, CA 94709 United States, and have 28 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The Daily Californian inventory partners include: infolinks.com, appnexus.com, openx.com, pubmatic.com, adtech.com, google.com, aol.com, lkqd.net, lkqd.com, freewheel.tv, revcontent.com, rubiconproject.com, advertising.com, indexexchange.com, deepintent.com, taboola.com, beachfront.com, vi.ai, spotxchange.com, spotx.tv, smartadserver.com.