The Economist is an authoritative weekly newspaper focusing on international politics and business news and opinion.

Our Linkedin members group can be found at: http://www.linkedin.com/groups?mostPopular=&gid=3056216

With a growing global circulation of approximately 1.5 million readers and a reputation for insightful analysis and opinion on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. Founded in 1843, the paper contains insightful editorial about the week's events, plus sections about each region of the world, science and technology, books and arts and the weekly obituary. The Economist website ( www.economist.com) is the premier online source for global business analysis and current affairs and includes the full content from the weekly newspaper, plus web-only articles, debate forums and more.

The Economist app brings content to readers through several devices including iPhone, iPad, Android and Blackberry. Subscriptions are available via The Economist website.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Industries
    Financial Services, Government & Politics, Technology
  • Key Differentiator
    We help brands engage intelligently with audiences around the world by connecting with them in effective, targeted and creative ways. Each week, The Economist reaches 6.5m engaged and intellectually curious readers through print, web and app products. In addition to these Economist branded products, we offer a suite of targeted publications and products that attract influential and valuable audiences for advertisers. These include: The Economist The World In... 1843 Ideas People Media CQ-Roll Call Eurofinance Economist careers Individually, and combined, these brands provides advertisers a wealth of opportunities to reach their target audiences. From display advertising to integrated campaigns, from advertorials to sponsored content, from bespoke print executions to highly targeted rich media units, The Economist Group is here to help you better engage affluent business and opinion leaders.
  • Owned / Operated Properties
    Economist.com, economistconferences.com
  • Targeting

    Channels: World Politics, Business & Finance, Economics, Science & Technology, Culture

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Michael Brunt
Chief Marketing Officer and Managing Director, Circulation at TheEconomist
Elizabeth Alexander
Marketing Manager at The Economist
Nick Mesquita
Sales Director at The Economist
Site Traffic
  • 5840 Global Rank
  • 2719
    United States
  • 17.7M Estimated Visits
Traffic Sources
  • Direct
    36.36%
  • Search
    32.03%
  • Social
    22.94%
  • Referrals
    6.37%
  • Mail
    2.19%
  • Display
    0.11%
Geography Breakdown
  • United States
    39.19%
  • United Kingdom
    9.78%
  • Canada
    5.40%
  • India
    2.88%
  • China
    2.73%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • India
  • United States
  • United Kingdom
Email / Social Data
  • 5.4M
    Facebook fans
  • 9M
    Twitter followers
  • 43.7k
    Instagram followers
Desktop Display
  • 9.5M display total monthly uniques
  • 18.8M display total monthly impressions
Mobile Display
  • 4.2M mobile total monthly uniques
  • 9.6M mobile monthly overall impressions
60%
iOS
40%
Android
72%
Phone
28%
Tablet
Audience Demographics
78% male
22% female
Age
18
10%
18-24
15%
25-34
25%
35-44
20%
45-54
15%
55-64
10%
65+
5%
Income
$0k-$50k
40%
$50k-$100k
30%
$100k-$150k
15%
$150k+
15%
Education
No College
20%
College
45%
Grad School
35%
Reviews
Online Marketing Manager
Jun 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Economist, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, China, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jun 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Economist, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, China, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jun 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Economist, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, China, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
The Economist advertising reaches 17.7M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India, China, Australia. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on The Economist will allow you to reach consumers in industries or verticals such as Financial Services, Government & Politics, Technology; you can target them with parameters such as: Channels: World Politics, Business & Finance, Economics, Science & Technology, Culture.

They are headquartered at . London, SW1A 1HG United Kingdom of Great Britain and Northern Ireland, and have 86 advertising & marketing contacts listed on Thalamus.