The-Guardian-Advertising-Reviews-Pricing

Guardian News & Media (GNM) publishes theguardian.com, one of the largest English-speaking quality newspaper websites in the world. Since launching its US and Australia digital editions in 2011 and 2013 respectively, traffic from outside of the UK now represents over two-thirds of the Guardian's total digital audience.

In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world's oldest Sunday newspaper, The Observer.

GNM is the core business of Guardian Media Group (GMG), whose sole shareholder is The Scott Trust Ltd. The core purpose of The Scott Trust is to secure the financial and editorial independence of the Guardian in perpetuity.

The Guardian is most recently renowned for its Pulitzer Prize and Emmy-winning revelations based on the disclosures made by whistleblower Edward Snowden. In 2014, the Guardian was named newspaper and website of the year at the Society of Editors UK Press Awards and is the most trusted news source in the UK (Ofcom digital media report, 2014).

The Guardian is also known for its globally acclaimed investigation into phone hacking, the launch of its groundbreaking digital-first strategy in 2011 and its trailblazing partnership with WikiLeaks in 2010.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Desktop Display, Mobile Display, Mobile Video
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    News Publisher: 2nd Most Popular UK Newspaper Website
  • Self / Managed Service:
    Managed Service
  • Industries
    Consumer Packaged Goods, Entertainment, Government & Politics, Retail, Sports, Technology, Travel & Leisure
  • Key Differentiator
    A platform for action We now reach 152 million unique browsers worldwide Our readers are inquisitive, open minded and active We have the power to transform your business
  • Owned / Operated Properties
    tehguardian.com, Guardian.co.uk, GuardianNews.com, ivebeenthere.co.uk, guardianhomeexchange.com, guardianenergycomparison.com, theguardian.com, guardianenergycomparison.co.uk, guardianenergycomparison.com, guardianbookshop.co.uk, guardianoffers.co.uk, guardiantickets.co.uk, guardiannews.com, guardianthemusical.com
  • Targeting

    Sections: News/US/World, Sport, Comment, Culture, Business, Environment, Science, Travel, Technology, Media, Life & Style, Data Store

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Dianna Aylward
Account Manager
Tanya Wilson
National Sales Clerk
Michael Whelan
Retail Sales Manager
Tonia Mamai
London, United Kingdom
Strategic Partnerships Manager
Matt Gilbert
Twickenham, United Kingdom
Head of Business Development
Kelly Semmer Hamilton
Kelly Semmer Hamilton
Kevin DeSchaaf
Sales Director at Guardian News and Media
Lindsey (Nazzaro) Shankman
Director, Digital Sales at Guardian News & Media
Melanie Gensler
Digital Sales Director at Guardian News & Media
Site Traffic
  • 203 Global Rank
  • 18
    United Kingdom
  • 296M Estimated Visits
Traffic Sources
  • Search
    44.82%
  • Direct
    34.58%
  • Social
    13.20%
  • Referrals
    6.01%
  • Mail
    1.29%
  • Display
    0.10%
Geography Breakdown
  • United Kingdom
    32.84%
  • United States
    23.64%
  • Australia
    4.99%
  • Canada
    4.88%
  • Germany
    2.25%
Powered by Similar web
Ads.txt
Ad Exchange
Publisher ID
Type
Certification ID
appnexus.com
2888
direct
appnexus.com
7012
direct
appnexus.com
8613
direct
appnexus.com
2127
reseller
appnexus.com
6849
reseller
appnexus.com
6885
reseller
google.com
pub-1452170585655900
direct
google.com
pub-2012933198307164
direct
google.com
pub-4979300716531995
direct
google.com
pub-5024059404294558
direct
google.com
pub-5107472231497753
direct
Network Data
Desktop Display
  • 90.5M display total monthly uniques
  • 495M display total monthly impressions
Mobile Display
  • 30.3M mobile total monthly uniques
Audience Demographics
54% male
46% female
Reviews
Online Marketing Manager
Sep 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Guardian, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Sep 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Guardian, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Sep 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Guardian, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
The Guardian advertising reaches 296M visitors across desktop and mobile web, in countries such as United Kingdom, United States, Canada, Germany. Pricing models they offer are CPM on channels such as Display, Mobile, MobileVideo Advertising on The Guardian will allow you to reach consumers in industries or verticals such as Technology, Government & Politics, Sports, Retail, Travel & Leisure, Entertainment, Consumer Packaged Goods; you can target them with parameters such as: Sections: News/US/World, Sport, Comment, Culture, Business, Environment, Science, Travel, Technology, Media, Life & Style, Data Store.

They are headquartered at Kings Place 90 York Way London, N1 9GU United Kingdom of Great Britain and Northern Ireland, and have 251 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The Guardian inventory partners include: appnexus.com, google.com, improvedigital.com, indexexchange.com, liveintent.com, openx.com, sonobi.com, triplelift.com, trustx.org, video.unrulymedia.com, yieldmo.com.