The-MidWeek-Advertising-Reviews-Pricing
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Local News DeKalb, Illinois | The MidWeek
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment
  • Key Differentiator
    The MidWeek DeKalb County's local newspaper with a weekly circulation of 31,000. The MidWeek community of readers has grown out of a tradition of three proud newspapers dating back to 1865 with the Sycamore News, and most recently the readers of the Weekly Journal. The MidWeek is now an expanded publication comprised of more than 15 communities, which includes Northern Illinois University. Standard Ad Sizes Full page (5 col. x 11" = 55 col. in.) $925 • 13x (10% off) = $875 • 26x (15% off) = $815 • 39x (20% off) = $760 • 50x (25% off) = $650 Half page (5 col. x 5.5" = 27.5 col. in.) $470 • 13x (10% off) = $445 • 26x (15% off) = $415 • 39x (20% off) = $385 • 50x (25% off) = $330 Quarter page (Horizontal: 3 col. x 4.75" = 14.25 col. in.; Vertical: 2 col. x 7" = 14 col. in.) $240 • 13x (10% off) = $230 • 26x (15% off) = $212 • 39x (20% off) = $197 • 50x (25% off) = $170 Eighth page (2 col. x 3.5" = 7 col. in.) $130 • 13x (10% off) = $125 • 26x (15% off) = $115 • 39x (20% off) = $108 • 50x (25% off) = $92 Business card (2 col. x 2" = 4 col. in.) $70 • 13x (10% off) = $67 • 26x (15% off) = $63 • 39x (20% off) = $59 • 50x (25% off) = $52 Ad copy deadline 5 p.m., Thursday, preceding Wednesday publication. Those requiring proofs: deadline is Thursday, at noon. Proofs for ads less than 20 column inches are available in our office only, by request. Proofs for larger size ads can be delivered. Custom Ad Rates Per column inch •Open: $18.75 •13x: $17.65 •26x: $16.50 •39x: $15.40 •52x: $13.20 Add full color: $300 Add spot color: $150 Guaranteed placement: Add 20% (Check for availability) Premium Position Front cover 2" x 3" ad, full color Open: $299 each 3 month: $279 each 6 month: $249 each 12 month: $199 each Subject to copy approval and availability. Rates based on annual commitment. Column Widths 1 col. = 1.75" 2 col. = 3.625" 3 col. = 5.5" 4 col. = 7.375" 5 col. = 9.25" Inserts Quantity: Fewer than 5,000 CPM: $79 5,001-10,000 $69 10,001-15,000 $63 15,001-20,000 $58 20,001-30,000 $53
  • Owned / Operated Properties
    midweeknews.com
Site Traffic
  • 6762171 Global Rank
  • 1224794
    United States
  • 2.66k Estimated Visits
Traffic Sources
  • Search
    64.99%
  • Direct
    33.17%
  • Mail
    1.58%
  • Referrals
    0.19%
  • Social
    0.07%
  • Display
    0.00%
Geography Breakdown
  • United States
    100.00%
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Reviews
Online Marketing Manager
Jun 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The MidWeek, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The MidWeek, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The MidWeek, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
The MidWeek advertising reaches 2.66k visitors across desktop and mobile web, in countries such as United States. Pricing models they offer are CPM on channels such as Display Advertising on The MidWeek will allow you to reach consumers in industries or verticals such as Education, Entertainment.

They have 2 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The MidWeek inventory partners include: google.com, appnexus.com, adtech.com, criteo.net, indexexchange.com, media.net, openx.com, rubiconproject.com, sovrn.com, springserve.com, valueclickmedia.com, pubmatic.com, contextweb.com, sonobi.com, bidfluence.com, tremorhub.com, nativeads.com, sharethrough.com, spotxchange.com, spotx.tv, lkqd.com, lkqd.net, freewheel.tv, advertising.com, btrll.com, beachfront.com, carambo.la, districtm.io, x.fidelity-media.com, aolcloud.net, rhythmone.com, smartadserver.com, lijit.com, vertoz.com, adform.com, adyoulike.com, conversantmedia.com, jadserve.postrelease.com, synacor.com, 33across.com, amazon.com, criteo.com, spoutable.com, bidtellect.com, zemanta.com, pubnative.net, content-ad.net, revcontent.com, emxdgt.com, rtk.io, adiply.com, mass2.com, yieldlab.net, gumgum.com, connatix.com, nativo.com.