Onion, Inc. is a Chicago-based digital media company composed of America's Finest News Source, The Onion; pop-culture sister publication, The A.V. Club; internet culture satire website, ClickHole; celebrity gossip website, StarWipe; creative services agency, Onion Labs; long form content studio, Onion Studios; and full-service production company, Onion Productions.

Founded in 1988, The Onion has become America's most recognizable and prominent source of comedy, with daily coverage of politics, technology, sports, business, entertainment and more. Over the last 20 years, Onion Inc. has expanded into advertising, video production, and long form content development for television and film.

Onion, Inc.'s websites have a combined audience of over 30 million monthly unique visitors and account for more than 6 million Facebook fans, 9 million Twitter followers, and 830,000 YouTube subscribers.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    Platform Supported:
    • iOS
    • Android
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Social, Desktop Video, Mobile Video
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    America's Finest News Source
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Sports, Technology
  • Key Differentiator
    The Onion is the world’s leading news publication, offering highly acclaimed, universally revered coverage of breaking national, international, and local news events. Rising from its humble beginnings as a print newspaper in 1765, The Onion now enjoys a daily readership of 4.3 trillion and has grown into the single most powerful and influential organization in human history. In addition to maintaining a towering standard of excellence to which the rest of the industry aspires, The Onion supports more than 350,000 full- and part-time journalism jobs in its numerous news bureaus and manual labor camps stationed around the world, and members of its editorial board have served with distinction in an advisory capacity for such nations as China, Syria, Somalia, and the former Soviet Union. On top of its journalistic pursuits, The Onion also owns and operates the majority of the world’s transoceanic shipping lanes, stands on the nation’s leading edge on matters of deforestation and strip mining, and proudly conducts tests on millions of animals daily. The Onion is now available exclusively online without charge in order to take advantage of various charity tax benefits.
  • Owned / Operated Properties
    onionsportsnetwork.com TheOnion.com, AVClub.com, gameological.com, clickhole.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    KOCHAVA
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Mike McAvoy
Greater Chicago Area
CEO
Miranda Kilsby
Greater New York City Area
National Account Executive
Brad Klancnik
Greater New York City Area
Director of Agency Sales
Site Traffic
  • 3893 Global Rank
  • 1018
    United States
  • 25.4M Estimated Visits
Traffic Sources
  • Direct
    42.66%
  • Search
    28.36%
  • Social
    16.30%
  • Referrals
    11.95%
  • Mail
    0.61%
  • Display
    0.12%
Geography Breakdown
  • United States
    63.46%
  • United Kingdom
    5.83%
  • Canada
    5.48%
  • Australia
    2.30%
  • Brazil
    1.61%
Powered by Similar web
Network Data
Country Breakdown
  • United States
    81%
  • Australia
  • Canada
  • India
  • United Kingdom
Email / Social Data
  • 6.18M
    Facebook fans
  • 9.3M
    Twitter followers
  • 1.2M
    Instagram followers
  • 42.5k
    Pinterest followers
Desktop Display
  • 1.5M display total monthly uniques
  • 7.5M display total monthly impressions
Mobile Display
  • 4M mobile total monthly uniques
  • 14.7M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
66%
iOS
34%
Android
86%
Phone
14%
Tablet
Audience Demographics
73% male
27% female
Age
18
8%
18-24
15%
25-34
24%
35-44
25%
45-54
16%
55-64
8%
65+
4%
Income
$0k-$50k
42%
$50k-$100k
29%
$100k-$150k
16%
$150k+
13%
Education
No College
25%
College
46%
Grad School
29%
Reviews
Online Marketing Manager
Jul 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Onion Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jul 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Onion Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jul 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Onion Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
The 5 Most Affordable Places To Raise Your Kid If You Can Already Tell They’re Going To Be A Fuckup
How Many Of These Abraham Lincoln Biographies Have You Read?
You’re Benedict Arnold! Do You Have What It Takes To Betray The Colonies?
Here Are The 7 Proven Steps To Maintaining A Healthy Relationship
8 Sounds Kids Today Have Never Heard Before
The Onion Media advertising reaches 25.4M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, India. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social, Video, MobileVideo Advertising on The Onion Media will allow you to reach consumers in industries or verticals such as Sports, Government & Politics, Technology, Entertainment.

They are headquartered at 730 N. Franklin Floor 7 Chicago, IL 60654 United States, and have 51 advertising & marketing contacts listed on Thalamus.