The-State-Advertising-Reviews-Pricing

The State newspaper and www.TheState.com serve the greater Columbia, South Carolina, area including Richland County, Lexington County and the Midlands. The State also powers GoGamecocks.com, an online website devoted to University of South Carolina sports. The State Media Company also publishes specialty magazines (Go Gamecocks The Magazine and Carolina Bride) and special sections to connect advertisers with readers. Total Market Coverage products allow advertisers full market penetration in any week.

For a list of our current job openings, please use the following link: http://www.careerbuilder.com/jobs/company/c8b0g45ykwqpywqs5ys/the-state-media-company-jobs

  • Company Name:
    The State
  • Parent Company Name:
    The McClatchy Company
  • Headquarters:
    1401 Shop Road Columbia, SC 29201 United States
  • Office Locations:
    HQ: Columbia.
  • 201-500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    Platform Supported:
    • N/A
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    News Publisher: South Carolina
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Financial Services, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Sports, Technology
  • Key Differentiator
    The State is South Carolina's most honored newspaper, with special recognition for photography and coverage of sports, politics and public policy. The State was the only South Carolina newspaper awarded the Triple Crown by the Associated Press Sports Editors (APSE) for Sunday and special sections and digital sports coverage.
  • Owned / Operated Properties
    TheState.com
  • Targeting

    Behavioral

  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Mark Lett
Vice President/Executive Editor
Sara Johnson Borton
President & Publisher
Site Traffic
  • 30469 Global Rank
  • 5695
    United States
  • 2.6M Estimated Visits
Traffic Sources
  • Direct
    37.36%
  • Search
    34.41%
  • Social
    16.46%
  • Referrals
    10.54%
  • Mail
    1.17%
  • Display
    0.05%
Geography Breakdown
  • United States
    93.81%
  • China
    1.33%
  • Canada
    0.79%
  • United Kingdom
    0.51%
  • Mexico
    0.20%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 123k
    Facebook fans
  • 77k
    Twitter followers
  • 100
    Pinterest followers
Desktop Display
  • 700k display total monthly uniques
  • 2.2M display total monthly impressions
Mobile Display
  • 1.2M mobile total monthly uniques
  • 3.2M mobile monthly overall impressions
Audience Demographics
60% male
40% female
Age
18
10%
18-24
5%
25-34
15%
35-44
20%
45-54
25%
55-64
15%
65+
10%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
15%
$150k+
10%
Education
No College
30%
College
45%
Grad School
25%
Reviews
Online Marketing Manager
Jun 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The State, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, China, Canada, United Kingdom, Mexico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The State, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, China, Canada, United Kingdom, Mexico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The State, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, China, Canada, United Kingdom, Mexico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
The State advertising reaches 2.6M visitors across desktop and mobile web, in countries such as United States, China, Canada, United Kingdom, Mexico. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social, Video Advertising on The State will allow you to reach consumers in industries or verticals such as Health & Beauty, Entertainment, Education, Financial Services, Healthcare, Government & Politics, Food & Beverage, Sports, Technology; you can target them with parameters such as: Behavioral.

They are headquartered at 1401 Shop Road Columbia, SC 29201 United States, and have 4 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The State inventory partners include: indexexchange.com, openx.com, connatix.com, tremorhub.com, advertising.com, spotxchange.com, spotx.tv, teads.tv, conversantmedia.com, rubiconproject.com, google.com, districtm.io, appnexus.com, sovrn.com, lijit.com, pubmatic.com, contextweb.com, coxmt.com, subdomain=games.miamiherald.com, subdomain=games.charlotteobserver.com, subdomain=games.newsobserver.com, subdomain=games.kansas.com, subdomain=games.star-telegram.com, subdomain=games.thestate.com, subdomain=games.myrtlebeachonline.com, subdomain=games.idahostatesman.com, subdomain=games.thenewstribune.com, subdomain=games.centredaily.com, subdomain=games.bellinghamherald.com, subdomain=games.fresnobee.com, subdomain=games.kentucky.com, subdomain=games.islandpacket.com, subdomain=games.modbee.com, subdomain=games.macon.com, subdomain=games.bnd.com, subdomain=games.theolympian.com, subdomain=games.mercedsunstar.com, subdomain=games.sunherald.com, subdomain=games.tri-cityherald.com, subdomain=games.sanluisobispo.com, subdomain=games.bradenton.com, subdomain=games.heraldonline.com, subdomain=games.ledger-enquirer.com, subdomain=games.sacbee.com, subdomain=games.kansascity.com, subdomain=games.heraldsun.com, exponential.com, aps.amazon.com, adtech.com, t.brand-server.com, smaato.com, undertone.com, supply.colossusssp.com, rtk.io, nativo.com.