The-Toledo-Blade-Advertising-Reviews-Pricing

The Blade of Toledo, Ohio, is the daily, Pulitzer Prize-winning newspaper serving Northwest Ohio & Southeast Michigan. We've been in print for 175 years as the top news outlet in the area.

Information for advertisers:

The top news source in NW Ohio and SE Michigan. The Blade has a proven advertising reach and performance that is unmatched by any other media in the area. Call us at 419-724-6000

Give Us a Week, and We'll Tell Over 300,000 People How Great You Are

It's a fact: when you advertise in The Blade and on toledoblade.com, you can reach 314,609 readers in a very short amount of time.

And they are the active shoppers you want.

The Blade weekday/Sunday adult reader profile:

• Male – 49%, Female – 51%

• Median age – 46

• Advanced degree, college degree or some college – 52%

• Average household income – $44,135

The toledoblade.com adult reader profile:

• Male – 49.5%, Female – 50.5%

• Median age – 42

• Advanced degree, college degree or some college – 62%

• Average household income – $52,579 Zoom

The Blade/toledoblade.com reaches:

• 89% of luxury car owners

• 82% of people employed in a professional/technical field

• 88% of people who regularly work out at a health club

• 91% of those who shopped for sporting goods in the last four weeks

• 95% of those who golfed three or more times in the past year

• 83% of those who tended to a lawn or garden in the past year

• 76% of people planning to buy a new vehicle • 79% of those three who plan to buy new furniture in the next 12 months

• 80% of affluent working women with a household income of $75,000

• 98% of boat owners

Give us a week. We'll give you results.

SOURCE: Media Audit Dec. 2009 – Jan. 2010

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • N/A
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Key Differentiator
    145k monthly UV. If you are interested in reaching young, educated, and affluent adults with your advertising message, you've come to the right place – toledoblade.com. It's the # 1 read local media website in the Toledo market. Out of the total local market audience of 382,141 – toledoblade.com reached 145,634 adults age 18 + according to recent studies by The Media Audit.
  • Owned / Operated Properties
    ToledoBlade.com, ourtownsylvania.com, ourtownperrysburg.com
  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 89240 Global Rank
  • 19533
    United States
  • 1.11M Estimated Visits
Traffic Sources
  • Search
    39.66%
  • Direct
    34.01%
  • Referrals
    14.09%
  • Social
    10.77%
  • Mail
    1.43%
  • Display
    0.04%
Geography Breakdown
  • United States
    88.39%
  • Canada
    1.58%
  • United Kingdom
    1.04%
  • Australia
    0.75%
  • Germany
    0.45%
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • France
  • Germany
  • United States
  • United Kingdom
Email / Social Data
  • 31.2k
    Facebook fans
  • 60k
    Twitter followers
Desktop Display
  • 316k display total monthly uniques
  • 1.87M display total monthly impressions
Mobile Display
  • 367k mobile total monthly uniques
  • 1.21M mobile monthly overall impressions
63%
iOS
37%
Android
Audience Demographics
51% male
49% female
Age
18
15%
18-24
5%
25-34
10%
35-44
20%
45-54
25%
55-64
15%
65+
10%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
15%
$150k+
10%
Education
No College
35%
College
45%
Grad School
20%
Reviews
Online Marketing Manager
Jul 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Toledo Blade, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Toledo Blade, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Toledo Blade, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
The Toledo Blade advertising reaches 1.11M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, France. Pricing models they offer are CPM on channels such as Display, Mobile, Social Advertising on The Toledo Blade will allow you to reach consumers in industries or verticals such as Sports.

They are headquartered at 541 N. Superior St. Toledo, OH 43660 United States, and have 7 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The Toledo Blade inventory partners include: nextmillennium.io, liqwid.com, advertising.com, adtech.com, aolcloud.net, openx.com, google.com, contextweb.com, indexexchange.com, rubiconproject.com, appnexus.com, media.adfrontiers.com, 33across.com, spotxchange.com, spotx.tv, amazon.com, lkqd.com, lkqd.net, criteo.com, coxmt.com, pubmatic.com, conversantmedia.com, nativo.com, districtm.io, fyber.com, improvedigital.com, exponential.com, tribalfusion.com, springserve.com, freewheel.tv, altitudedigital.com, oath.com, brightroll.com, rubicon.com, smartadserver.com, sovrn.com, sfx.freewheel.tv, platform.videologygroup.com, publishers.teads.tv, tremorhub.com, beachfront.com, rockyou.net, rtk.io, thrive.plus, aol.com, undertone.com, btrll.com, triplelift.com.