The-Weather-Channel-Advertising-Reviews-Pricing

Through The Weather Channel, weather.com, Weather Underground, Intellicast.com and third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.

  • Company Name:
    The Weather Channel
  • Parent Company Name:
    IBM
  • Headquarters:
    300 Interstate North Parkway SE Atlanta, GA 30339 United States of America
  • Office Locations:
    HQ: New York. Also: Atlanta, Chicago, Dallas, Detroit, Los Angeles, San Francisco
  • 1001-5000 employees
Capabilities
  • Connected TV
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • iOS
    • Android
    • & Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Industries
    Health & Beauty, Healthcare, Sports, Travel & Leisure
  • Key Differentiator
    Weather.com is the top content site on the mobile web**, The Weather Channel is the #5 most-downloaded iPhone app and the #2 most-downloaded iPad app of all time***. Reaching more than 155 million unduplicated consumers each month. (Display) 56 million UV each month. (Mobile) Mobile Web & Apps: 30MM uniques per month. Tablets: 5.7MM uniques per month.
  • Owned / Operated Properties
    Weather.com, weatherchannel.com, imwx.com, intellicast.com, intellicast.org, intellicast.net, twcmediakit.com, keeptheweatherchannel.com, keepweatherchannel.com, myweather.com, epicmashup.com, highschoolfootball.net, yourweekendview.com, nflbs.org, springlanecondos.com, intellicast.org, highschoolfootball.org
  • Targeting

    (Display) 40,000 Zip Codes with the most accurate Geotargeting in the Industry. Weather Conditions, Time, Location, Weather Triggering, Behavioral, Segment, Contextual, Demographic. (Mobile) Geotargeting, Weather Triggering, Segment, Device

  • Data Partners
    Placed
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    N/A
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Piper (Godwin) Walker
Vice President Sales at The Weather Channel
Michelle Roberts
Greater Atlanta Area
Director, Local Sales Operations at The Weather Channel
Megan Eichenberg Genetos
Greater Chicago Area
Account Executive, Multi-Platform Sales at The Weather Channel
Site Traffic
  • 268 Global Rank
  • 54
    United States
  • 240M Estimated Visits
Traffic Sources
  • Direct
    82.07%
  • Search
    12.59%
  • Referrals
    3.16%
  • Social
    1.35%
  • Mail
    0.72%
  • Display
    0.10%
Geography Breakdown
  • United States
    88.42%
  • United Kingdom
    1.21%
  • Germany
    0.98%
  • Argentina
    0.89%
  • Canada
    0.74%
Powered by Similar web
Network Data
Email / Social Data
  • 6.87M
    Facebook fans
  • 1.73M
    Twitter followers
  • 489k
    Instagram followers
Desktop Display
  • 55M display total monthly uniques
  • 61M display total monthly impressions
Mobile Display
  • 56M mobile monthly overall impressions
Audience Demographics
48% male
52% female
Age
18-24
15%
25-34
15%
Income
$100k-$150k
40%
Education
College
30%
Reviews
3 out of 5 stars
Agency Media Planner
Oct 17, 2014
Weather targeting
$12 CPM
The Weather Channel has tons of mobile and tablet inventory via their super popular iOS and Android apps. They can do a lot of cool weather targeting and branded native features like forecast sponsorships. They can do really advanced weather targeting like current cold and flu levels and air quality ratings, so some brands are a perfect fit. However, their performance was generally below-par as people only check weather for a few seconds each day, so it is hard to grab thei rattention wit han ad. I'd definitely recommend working with TWC, but only if it is relevant to that weather targeting
User Acquisition Manager
Oct 17, 2014
Contextual Weather-Focused Content, Geolocation (zip)
$20.00 CPM
An old standby for general audience awareness. It also does surprisingly well for geo-targeted campaigns, and I especially like their mobile background skins and the weather-triggered stuff on desktop.
Files
Creatives
Adaptors
Our patent Adaptor technology enables the advertiser’s creative to seamlessly adjust to match up with the weather, time, and location of each consumer viewing the ad. Because consumers see ads that...
Custom Video Series
Leverage the The Weather Channel storytelling expertise to create brand specific contextual experiences for marketers These may be extended to The Weather Channel network for cross-screen visibility.
Video of the Day
Clips are hand selected by weather.com’s editorial team and archived into an exclusive collection, giving users access to the most compelling content while keeping your brand front and center. Avai...
Video Minutes
Ownable collections, housing minute-long clips that cover topics our users love and allow you to reach a targeted audience. Available as monthly sponsorships on weather.com. Category collections in...
Native Stories
Native Stories offers marketers the ability to partner with the Weather Channel’s award winning editorial team to create custom content, or to surface brand specific content, to targetable audience...
Native Elements
Native Elements enable advertisers to create ad experiences in-line with the Weather Channel’s content to create maximum relevancy and engagement. Running across digital screens, these units outpe...
Branded Backgrounds
Branded Backgrounds are a unique way for marketers to tell their brand story through the lens of weather. These high-impact, award-winning formats integrate brands into the weather experience acro...
The Weather Channel advertising reaches 240M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Germany, Canada. Pricing models they offer are CPM on channels such as Connected TV, Linear TV, Display, Mobile, Social, Video, MobileVideo Advertising on The Weather Channel will allow you to reach consumers in industries or verticals such as Health & Beauty, Sports, Healthcare, Travel & Leisure; you can target them with parameters such as: (Display) 40,000 Zip Codes with the most accurate Geotargeting in the Industry. Weather Conditions, Time, Location, Weather Triggering, Behavioral, Segment, Contextual, Demographic. (Mobile) Geotargeting, Weather Triggering, Segment, Device.

They are headquartered at 300 Interstate North Parkway SE Atlanta, GA 30339 United States of America, and have 122 advertising & marketing contacts listed on Thalamus.