November 28th, 2015 - TEL AVIV, ISRAEL – Torqmo, a leading mobile advertising technology company launched its new re-engagement platform for app developers today. As part of the launch, Torqmo will become known as display.io.
“This is more than just a rebrand, this is an evolution of our total offering” said Stephen Caffrey, CEO and Co-Founder. “display.io signals a renewed commitment to delivering technology based mobile advertising solutions that leverage display media to support app developers marketing goals.”
display.io’s new platform, which requires requires no SDK, utilitizes billions of user event data to re-engage app audiences with relevant products and promotions from inside their favorite apps, seamlessly deeplinking them back into a specific page on the advertisers app.
“We’ve seen the need from our partners to support them throughout the entire customer lifecycle, not just at the new user level. We created a platform that marries user event data, machine decisoning and adserving. The result is five times higher ad unit engagement than vanilla DSP’s, with most advertisers achieving $10-20 return for every $1 spent on re-engagement.”
Founded in 2013, the Company has spent the last 2 years delivering data powered user acquisition campaigns for over 100 major developers including Snapdeal, MachineZone and Glide to post a healthy 160% increase in revenues for 2015.
The launch of the new platform coincides with the firms shift to their new head quarters opposite the Tel Aviv stock exchange in order to accommodate plans for doubling its headcount by Q1 2016.
- Company Name:Torqmo
Ad Agency, Other
- Headline:Mobile User Acquisition Agency: Performance Based Mobile Marketing
- Key DifferentiatorTorqmo – App advertising. Simplified. Torqmo was founded by experienced online advertising entrepreneurs in one of the ad tech capital’s of the world – Tel Aviv, Israel. Access over 1 billion mobile device users on Android and iOS from one centralized location. We use our ad technology to buy and optimize media from the largest mobile ad platforms, giving advertisers scalable user acquisition campaigns from anywhere in the world and a set of reporting tools that provide clear insights into the distribution of their ad budget. Acquire | Performance Based Mobile Marketing Torqmo is a mobile user acquisiton agency that buys media directly from over 100 major advertising channels providing mobile app developers with a centralized point for all their user acquisition. This means that you set the performance goals and we exceed them. From Facebook to Google, through to mobile DSP's and major media agencies Torqmo uses it's technology to ensure our advertisers receive only highly targeted users from the highest performing channels aggregated to one price point - COST PER INSTALL (CPI). OUTRANK | Improve Your App Ranking Achieving a ranking requires much more than technology and reach alone. Torqmo also understands the nuances of the app stores - the right time to launch burst campaigns, the number of installs required per country and the optimal length of the campaign. With access millions of users worldwide our OUTRANK solution will give your app optimal ranking in a short period of time, ensuring you benefit from store exposure and organic installs. Report | Track the Stats That Make Sense In the fragmented world of app tracking Torqmo's FREE REPORTING solution puts the control back into the hands of our advertisers. Our centralized approach to app marketing is built on the foundation of a clear and transparent reporting platform. We segment each acquisition channel and report the key performance indicators so that our advertisers have access to real time data on campaign performance and the tools to edit or export this data.
- Approved 3rd Party Ad Serving / Rich Media Vendorshttps://sizmek.com
- Mobile App Install Tracking PartnersMobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
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