Tri-City-Herald-Advertising-Reviews-Pricing

The Tri-City Herald is the Voice of the Mid-Columbia and the daily newspaper for southeastern Washington state.

The Tri-City Herald's roots are in the weekly Pasco Herald. It became a daily newspaper in 1947. In the 1970s, founder Glenn Lee sold the newspaper to the McClatchy family. Today, McClatchy is one of the nation's largest newspaper companies, yet the Tri-City Herald remains fiercely local and independent.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • N/A
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Breaking News, Sports, Weather & More
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Sports
  • Key Differentiator
    The Tri-City Herald is the Voice of the Mid-Columbia and the daily newspaper for southeastern Washington state. The Tri-City Herald's roots are in the weekly Pasco Herald. It became a daily newspaper in 1947. In the 1970s, founder Glenn Lee sold the newspaper to the McClatchy family. Today, McClatchy is one of the nation's largest newspaper companies, yet the Tri-City Herald remains fiercely local and independent. Key Executives Read more here: http://www.tri-cityherald.com/about-us/#storylink=cpy
  • Owned / Operated Properties
    Tri-CityHerald.com
  • Targeting

    Behavioral

  • Mobile App Install Tracking Partners
    N/A
Site Traffic
  • 166396 Global Rank
  • 34657
    United States
  • 426k Estimated Visits
Traffic Sources
  • Direct
    47.65%
  • Search
    28.84%
  • Social
    16.16%
  • Referrals
    4.84%
  • Mail
    2.51%
  • Display
    0.00%
Geography Breakdown
  • United States
    92.21%
  • Canada
    1.68%
  • Germany
    0.81%
  • United Kingdom
    0.63%
  • New Zealand
    0.49%
Powered by Similar web
Ads.txt
Ad Exchange
Publisher ID
Type
Certification ID
indexexchange.com
185522
direct
indexexchange.com
184883
direct
openx.com
538963735
direct
6a698e2ec38604c6
openx.com
537143877
direct
6a698e2ec38604c6
openx.com
537143876
direct
6a698e2ec38604c6
connatix.com
101115
direct
tremorhub.com
cd009
reseller
1a4e959a1b50034a
advertising.com
3679
reseller
advertising.com
14564
reseller
spotxchange.com
136839
reseller
7842df1d2fe2db34
spotx.tv
136839
reseller
7842df1d2fe2db34
Network Data
Country Breakdown
  • Australia
  • Canada
  • Nigeria
  • United States
  • United Kingdom
Email / Social Data
  • 52k
    Facebook fans
  • 12.7k
    Twitter followers
Desktop Display
  • 215k display total monthly uniques
  • 1.01M display total monthly impressions
Mobile Display
  • 301k mobile total monthly uniques
  • 887k mobile monthly overall impressions
56%
iOS
44%
Android
Audience Demographics
50% male
50% female
Age
18
15%
18-24
5%
25-34
15%
35-44
20%
45-54
20%
55-64
15%
65+
10%
Income
$0k-$50k
50%
$50k-$100k
30%
$100k-$150k
15%
$150k+
5%
Education
No College
40%
College
45%
Grad School
15%
Reviews
Online Marketing Manager
Sep 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Tri-City Herald, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Germany, United Kingdom, New Zealand, Australia, Nigeria. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Sep 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Tri-City Herald, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Germany, United Kingdom, New Zealand, Australia, Nigeria. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Sep 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Tri-City Herald, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Germany, United Kingdom, New Zealand, Australia, Nigeria. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Tri-City Herald advertising reaches 426k visitors across desktop and mobile web, in countries such as United States, Canada, Germany, United Kingdom, New Zealand, Australia, Nigeria. Pricing models they offer are CPM on channels such as Display, Mobile, Social Advertising on Tri-City Herald will allow you to reach consumers in industries or verticals such as Sports, Entertainment; you can target them with parameters such as: Behavioral.

They have 3 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Tri-City Herald inventory partners include: indexexchange.com, openx.com, connatix.com, tremorhub.com, advertising.com, spotxchange.com, spotx.tv, teads.tv, conversantmedia.com, rubiconproject.com, google.com, districtm.io, appnexus.com, sovrn.com, lijit.com, pubmatic.com, contextweb.com, coxmt.com, subdomain=games.miamiherald.com, subdomain=games.charlotteobserver.com, subdomain=games.newsobserver.com, subdomain=games.kansas.com, subdomain=games.star-telegram.com, subdomain=games.thestate.com, subdomain=games.myrtlebeachonline.com, subdomain=games.idahostatesman.com, subdomain=games.thenewstribune.com, subdomain=games.centredaily.com, subdomain=games.bellinghamherald.com, subdomain=games.fresnobee.com, subdomain=games.kentucky.com, subdomain=games.islandpacket.com, subdomain=games.modbee.com, subdomain=games.macon.com, subdomain=games.bnd.com, subdomain=games.theolympian.com, subdomain=games.mercedsunstar.com, subdomain=games.sunherald.com, subdomain=games.tri-cityherald.com, subdomain=games.sanluisobispo.com, subdomain=games.bradenton.com, subdomain=games.heraldonline.com, subdomain=games.ledger-enquirer.com, subdomain=games.sacbee.com, subdomain=games.kansascity.com, subdomain=games.heraldsun.com, exponential.com, aps.amazon.com, adtech.com, t.brand-server.com, smaato.com, undertone.com, supply.colossusssp.com, rtk.io, nativo.com.