Upworthy-Advertising-Reviews-Pricing

Lots of media companies have a mission. But Upworthy is on a mission to change what the world pays attention to.
We believe that stories about important issues can and should be great stories — stories for everyone, stories that connect us and sometimes even change the world.

Because we’re all part of the same story.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Mission-Driven Media Company
  • Self / Managed Service:
    Managed Service
  • Industries
    Dating, Education, Health & Beauty, Technology
  • Key Differentiator
    Look around: The world is full of wrongs. Happily, there’s a right for every one of them, if you have the courage to jump in. Right overcharged. Right underappreciated. Right bad food. Right bad pet food. Right environmentally unfriendly. (Let’s say it again: Right environmentally unfriendly.) Right the embarrassment of our teeth, feet, and hair. Right ugly design. Right ugly, period. Right bland, boring, and blah everywhere. Wrongs need right. Right needs brands. To pick a fight with the status quo. Knock heads with the broken. Make a difference, one believer at a time. There’s a wrong that’s ready to make right.
  • Owned / Operated Properties
    Upworthy.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Robin Wilson
Head of Operations at Upworthy
Eli Pariser
CEO at Upworthy
Amy Todd
Greater New York City Area
Account Strategy and Solutions at Upworthy at Upworthy
Site Traffic
  • 40376 Global Rank
  • 9816
    United States
  • 2.79M Estimated Visits
Traffic Sources
  • Social
    51.50%
  • Direct
    27.83%
  • Search
    15.24%
  • Mail
    3.49%
  • Referrals
    1.71%
  • Display
    0.22%
Geography Breakdown
  • United States
    68.35%
  • Canada
    6.04%
  • United Kingdom
    4.17%
  • Australia
    1.83%
  • Germany
    1.44%
Powered by Similar web
Network Data
Country Breakdown
  • United States
    81%
  • Australia
  • India
  • Canada
  • United Kingdom
Email / Social Data
  • 9.76M
    Facebook fans
  • 525k
    Twitter followers
Desktop Display
  • 500k display total monthly uniques
  • 1M display total monthly impressions
Mobile Display
  • 2.6M mobile total monthly uniques
  • 4.1M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
62%
iOS
38%
Android
79%
Phone
21%
Tablet
Audience Demographics
27% male
73% female
Age
18
13%
18-24
8%
25-34
17%
35-44
22%
45-54
19%
55-64
13%
65+
8%
Income
$0k-$50k
52%
$50k-$100k
30%
$100k-$150k
11%
$150k+
7%
Education
No College
27%
College
51%
Grad School
22%
Reviews
Online Marketing Manager
Jul 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Upworthy, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Upworthy, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Upworthy, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Upworthy advertising reaches 2.79M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, Australia, India. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on Upworthy will allow you to reach consumers in industries or verticals such as Dating, Technology, Education, Health & Beauty.

They have 21 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Upworthy inventory partners include: teads.tv, google.com, distroscale.com, advertising.com, appnexus.com, openx.com, rubiconproject.com, spotxchange.com, spotx.tv, tremorhub.com, pixfuture.com, adtech.com, aolcloud.net, contextweb.com, cedato.com, freewheel.tv, beachfront.com, fyber.com, lkqd.net, lkqd.com, indexexchange.com, pubmatic.com, coxmt.com, optimatic.com, smartadserver.com, rhythmone.com, xapads.com, anyclip-media.com, sovrn.com, lijit.com, gumgum.com, 33across.com, amazon.com, criteo.com, q1connect.com, emxdgt.com, saambaa.com, districtm.io, springserve.com, sekindo.com, adform.com, improvedigital.com, connatix.com, liveintent.com.