USA-Today-Advertising-Reviews-Pricing

USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than five million downloads on mobile devices. The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

We recognize and appreciate the benefits of diversity in the workplace. EOE.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Connected TV
  • Desktop Display, Desktop Video, Mobile Display, Social, Email, Connected TV
  • CPC, CPI, CPM
  • Ad Network, Mobile App Publisher, Web Publisher
  • Headline:
    Latest World and US News
  • Self / Managed Service:
    Managed Service
  • Industries
    Government & Politics, Sports, Technology, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    Every month, we talk to over 125MM* consumers who are actively seeking information on what’s happening around them. Whether it’s news, sports, money or entertainment USA TODAY drives a vital conversation every day on every platform — and we’ll put your brand at the center of that conversation.
  • Owned / Operated Properties
    USAToday.com, hotelme.com, usaweekend.com, thestarpress.com
  • Targeting

    Content, Geographic, Demographic, Frequency, Behavioral (Armchair Athletes, Bulls and Bears, Lookers and Bookers, Early Adopters, Tire Kickers). Sections: News, Money, Sports, Life, Tech, Weather, Travel

  • Data Partners
    Claritas PRISMne, Mediamark Research
  • Mobile App Install Tracking Partners
    Kochava
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Pennie Landon
Greater Denver Area
Director, Sales and Strategy / Travel Media Group
Lynne Graham
Washington D.C. Metro Area
Marketing Director at USA TODAY
Albert Neudeck
Greater New York City Area
Account Director, Integrated National Sales
Site Traffic
  • 422 Global Rank
  • 83
    United States
  • 144M Estimated Visits
Traffic Sources
  • Search
    49.55%
  • Direct
    28.50%
  • Referrals
    11.77%
  • Social
    8.93%
  • Mail
    0.84%
  • Display
    0.41%
Geography Breakdown
  • United States
    84.06%
  • Canada
    3.24%
  • United Kingdom
    1.78%
  • Australia
    0.72%
  • India
    0.58%
Powered by Similar web
Network Data
Email / Social Data
  • 5.4M
    Facebook fans
  • 2.6M
    Twitter followers
  • 560k
    Instagram followers
  • 33k
    Pinterest followers
Desktop Display
  • 41M display total monthly uniques
  • 654M display total monthly impressions
Audience Demographics
57% male
43% female
Age
18-24
10%
25-34
10%
35-44
25%
45-54
25%
55-64
30%
Reviews
Online Marketing Manager
Jul 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on USA Today, they have a Rate Card Cost and Pricing Models of CPC, CPI, CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jul 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on USA Today, they have a Rate Card Cost and Pricing Models of CPC, CPI, CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jul 06, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on USA Today, they have a Rate Card Cost and Pricing Models of CPC, CPI, CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Mobile App Publisher, Web Publisher.
Files
Creatives
Princess Cruises: Find your Balance
Capital One: Venture
LG: Gift of Gasp
Australia Tourism: Discover More
USA Today advertising reaches 144M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India. Pricing models they offer are CPC, CPI, CPM on channels such as Display, Video, Mobile, Social, Email, Connected TV Advertising on USA Today will allow you to reach consumers in industries or verticals such as Mobile App Installs, Government & Politics, Travel & Leisure, Sports, Technology; you can target them with parameters such as: Content, Geographic, Demographic, Frequency, Behavioral (Armchair Athletes, Bulls and Bears, Lookers and Bookers, Early Adopters, Tire Kickers). Sections: News, Money, Sports, Life, Tech, Weather, Travel.

They are headquartered at 7950 Jones Branch Drive McLean, VA 22108 United States, and have 223 advertising & marketing contacts listed on Thalamus.