Virool is a video distribution platform for brand marketers that leverages programmatic technology to reach key influencers, making content more engaging and the ability to share easier than ever. Having served more than 75,000 global campaigns, Virool’s robust ActivView product suite and in-article native unit, deliver fully transparent and insightful analytics that offers viewability guarantees, emotional resonance and fraud protection. Within our platform, users can leverage a proprietary DMP of 450MM unique profiles to build custom, addressable audience segments across all screens. More than 100,000 multi-channel sites have activated video content from Virool via partnerships including Rubicon Project and direct native placements. Founded in 2012, Virool has raised $18.62M in funding from a collection of top VC firms and angel investors, including $6.62M in its seed round. It is the biggest seed investment that anymore Y-Combinator graduate has ever received.

  • Company Name:
  • Parent Company Name:
    acquired by Turgo
  • Headquarters:
    88 Kearny 21st Floor San Francisco, CA 94108 United States of America
  • Office Locations:
    HQ: San Francisco.
  • 51-200 employees
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Native placements on mobile web. Custom underlay banner on Android. One-click social sharing buttons. Guaranteed viewability.
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Video, Mobile Display, Mobile Video, Social
  • Ad Network, Ad Technology Provider, Demand Side Platform
  • Headline:
    Native Video Advertising
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    We simplify the video advertising experience for brands and agencies of all sizes. With 100% site-level transparency, robust targeting technology, and over 100,000 premium publishers, Virool is your one-stop shop for digital video distribution.
  • Owned / Operated Properties
  • Targeting

    Age, Gender, Location, Interests, Platform, Behavior, Context, & Past Viewing Performance via Audience Clusters from Virool's DMP.

  • Data Partners
    BlueKai, Datalogix, Exelate, Polk, more
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    DoubleVerify, Integral Ad Science, Vindico, Sizmek
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek, Vindico
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE
Nick Hoffman
Sr. Account Executive at Virool
Anna Sharkova
Marketing & Event Manager at Virool
Brian Danzis
Chief Revenue Officer at Virool
Lindsay (Herling) Lynch
San Francisco Bay Area
Senior Account Executive at Virool
Mike Villalobos
San Francisco Bay Area
Head of U.S. Multicultural and Latin America Sales at Virool
Sean Kelly
Greater Los Angeles Area
Regional Director of Sales, West at Virool
Cameron Sampson
San Francisco Bay Area
Head of Brand Sales at Virool
Max Warner
Greater New York City Area
Sales Director, East at Virool
Madison Stein
San Francisco Bay Area
Head of Account Management at Virool
Jacques Poirot
Greater New York City Area
Account Manager at Virool
Site Traffic
  • 1936556 Global Rank
  • 944648
    United States
  • 11.5k Estimated Visits
Traffic Sources
  • Direct
  • Search
  • Referrals
  • Social
  • Mail
  • Display
Geography Breakdown
  • United States
  • Brazil
  • Sweden
  • United Kingdom
  • France
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Canada
  • Russia
Desktop Display
  • 300M display total monthly uniques
1 out of 5 stars
Agency Media Planner
May 15, 2017
United States, San Francisco, California
Name SIZE modified
3.77 MB Jun 09, 2015 05:23 PM
3.57 MB Jun 09, 2015 05:24 PM
3.9 MB Jun 09, 2015 05:24 PM
3.54 MB Jun 09, 2015 05:24 PM
885 KB Jun 09, 2015 07:30 PM
Virool advertising reaches 11.5k visitors across desktop and mobile web, in countries such as United States, Sweden, United Kingdom, France, Canada, Russia. Pricing models they offer are CPCV, CPM, CPV on channels such as Video, Mobile, MobileVideo, Social Advertising on Virool will allow you to reach consumers in industries or verticals such as Travel & Leisure, Consumer Packaged Goods, Health & Beauty, Energy and Utilities, Sports, Technology, Clothing & Fashion, Healthcare, Gaming, Non-Profit, Telecommunications, Retail, Food & Beverage, eCommerce, Education, Financial Services, Dating, Government & Politics, Automotive, Entertainment; you can target them with parameters such as: Age, Gender, Location, Interests, Platform, Behavior, Context, & Past Viewing Performance via Audience Clusters from Virool's DMP..

They are headquartered at 88 Kearny 21st Floor San Francisco, CA 94108 United States of America, and have 38 advertising & marketing contacts listed on Thalamus.