WBOC-16-Advertising-Reviews-Pricing

WBOC-TV 16 began broadcasting on July 15, 1954 in Salisbury, Md. The television station has become known to the community as "Delmarva's News Leader." WBOC is an affiliate of CBS and a member of the Associated Press.

WBOC is a regional news source. We make a commitment every day by way of resources, air time and experience to do the best job we can covering issues that affect the entire Delmarva Peninsula. In Maryland, the station reaches Wicomico, Worcester, Somerset, Dorchester, Talbot, Caroline and Queen Anne's counties. In Delaware, it reaches Sussex and Kent counties. In Virginia, it reaches Accomack County. These 10 counties are with just under 500,000 viewers, not including those who visit area beaches during the summer.

WBOC's main studio is in Salisbury, Md. On Aug. 26, 2008, WBOC began to broadcast high definition newscasts from the NewsPlex. The NewsPlex is 11,340-square-foot state-of-the-art high definition digital broadcast facility. The multi-million dollar facility was constructed behind WBOC's main building on 1729 N. Salisbury Blvd. in Salisbury.

In addition to WBOC's Salisbury location, two satellite newsrooms are operated in Dover and Milton, Del., with both news staffs and sales divisions.

WBOC's sister station, FOX21, airs FOX programming as well as WBOC News.

WBOC, FOX21 and WBOC Interactive are locally-owned and operated by Draper Holdings, which also owns Loblolly, LLC.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Linear TV, Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    WBOC-TV 16 began broadcasting on July 15, 1954 in Salisbury, Md. The television station has become known to the community as "Delmarva's News Leader." WBOC is an affiliate of CBS and a member of the Associated Press. WBOC is a regional news source. We make a commitment every day by way of resources, air time and experience to do the best job we can covering issues that affect the entire Delmarva Peninsula. In Maryland, the station reaches Wicomico, Worcester, Somerset, Dorchester, Talbot, Caroline and Queen Anne's counties. In Delaware, it reaches Sussex and Kent counties. In Virginia, it reaches Accomack County. These 10 counties are with just under 500,000 viewers, not including those who visit area beaches during the summer. WBOC's main studio is in Salisbury, Md. On Aug. 26, 2008, WBOC began to broadcast high definition newscasts from the newly-constructed NewsPlex. The NewsPlex is 11,340-square-foot state-of-the-art high definition digital broadcast facility. The multi-million dollar facility was constructed behind WBOC's main building on 1729 N. Salisbury Blvd. in Salisbury. In addition to WBOC's Salisbury location, two satellite newsrooms are operated in Dover and Milton, Del., with both news staffs and sales divisions. WBOC's sister station, FOX21, airs FOX programming as well as WBOC News. WBOC's Web site, WBOC.com, provides news, weather, sports updated around the clock. WBOC, FOX21 and WBOC Interactive are locally-owned and operated by Draper Holdings, which also owns Loblolly, LLC.
  • Owned / Operated Properties
    wboc.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Dave Speicher
General Sales Manager
443-880-9100
Site Traffic
  • 78142 Global Rank
  • 15368
    United States
  • 975k Estimated Visits
Traffic Sources
  • Direct
    68.78%
  • Search
    17.49%
  • Social
    8.44%
  • Referrals
    3.37%
  • Mail
    1.81%
  • Display
    0.10%
Geography Breakdown
  • United States
    97.58%
  • Canada
    0.35%
  • United Kingdom
    0.32%
  • China
    0.26%
  • India
    0.21%
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Reviews
Online Marketing Manager
Jul 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WBOC 16, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, China, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WBOC 16, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, China, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WBOC 16, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, China, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
WBOC 16 advertising reaches 975k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, China, India. Pricing models they offer are CPM on channels such as Linear TV, Display Advertising on WBOC 16 will allow you to reach consumers in industries or verticals such as .

They have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, WBOC 16 inventory partners include: outbrain.com, appnexus.com, google.com, lkqd.net, lkqd.com, spotxchange.com, spotx.tv, freewheel.tv, advertising.com, adtech.com, smartadserver.com, pubmatic.com, anthemx.tv, openx.com, rubiconproject.com, contextweb.com, aolcloud.net, indexexchange.com, bidfluence.com, criteo.net, media.net, sonobi.com, sovrn.com, springserve.com, valueclickmedia.com, yieldmo.com, aol.com, undertone.com.