Weibo (NASDAQ: WB) is a leading social media platform for people to create, distribute and discover Chinese-language content. By providing an unprecedented and simple way for Chinese people and organizations to publicly express themselves in real time, interact with others on a massive global platform and stay connected with the world, Weibo has had a profound social impact in China.

Since our inception four years ago, Weibo has amassed a large user base in China and in Chinese communities in more than 190 countries. In December 2013, Weibo had 129.1 million monthly active users, or MAUs, and 61.4 million average daily active users, or average DAUs, increasing from 96.7 million MAUs and 45.1 million average DAUs in December 2012, and 72.9 million MAUs and 25.2 million average DAUs in December 2011. In March 2014, Weibo had 143.8 million MAUs and 66.6 million average DAUs, increasing from 107.3 million MAUs and 48.6 million average DAUs in March 2013. A microcosm of Chinese society, Weibo has attracted a wide range of users, including ordinary people, celebrities and other public figures, as well as organizations such as media outlets, businesses, government agencies and charities.

Weibo represents a new online experience in China by combining the means of real-time public self-expression with a powerful platform for social interaction, as well as content aggregation and distribution. Any user can create and post a feed of up to 140 Chinese characters and attach multimedia or long-form content. User relationships on Weibo may be asymmetric; any user can follow any other user and add comments to a feed while reposting. The simple, asymmetric and distributed nature of Weibo allows an original feed to become a live viral conversation stream. Over 2.8 billion feeds were shared on Weibo in December 2013, including 2.2 billion feeds with pictures, 81.7 million feeds with short videos and 21.5 million feeds with songs.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPC, CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    Massive touch up 198 million monthly active users on the microblogging, there are 89 million active users every day browsing the microblogging are touchable range up to more than 600 million registered users, 60 minutes long per capita Weibo online Precise delivery Support a variety of combinations of age, gender, geography, interests, etc., as well as advanced data features, identify the precise target users significantly increase your conversion rate. Diffusion spread Using powerful microblogging social attributes, let the audience by forwarding wider dissemination of advertising, the promotion of the formation of secondary native. Bowen increase exposure The wonderful creative users push to target prominent position, significantly increasing the amount of interaction Bowen. Growth Account fans The account recommend to potential fans, realize Focus on conversions, the accumulation of high-quality social assets. Pull Application App Open Client application targeted promotional achieve the recommended application directly download and install. Enhance brand awareness Strong focus scarce resources exposure, dual-platform penetration Weibo user navigation paths, so that the brand blockbuster, overnight.
  • Owned / Operated Properties
    weibo.com
  • Data Partners
    LiveRamp
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 90 Global Rank
  • 22
    China
  • 485M Estimated Visits
Traffic Sources
  • Direct
    53.13%
  • Search
    21.98%
  • Referrals
    21.80%
  • Social
    2.19%
  • Mail
    0.85%
  • Display
    0.05%
Geography Breakdown
  • China
    88.23%
  • United States
    2.88%
  • Taiwan
    2.34%
  • Japan
    1.64%
  • Hong Kong
    1.15%
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Network Data
Desktop Display
  • 198M display total monthly uniques
Reviews
Online Marketing Manager
Jul 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Weibo.com, they have a Rate Card Cost and Pricing Models of CPC, CPM with ad inventory in countries such as China, United States, Taiwan, Japan, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Weibo.com, they have a Rate Card Cost and Pricing Models of CPC, CPM with ad inventory in countries such as China, United States, Taiwan, Japan, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Weibo.com, they have a Rate Card Cost and Pricing Models of CPC, CPM with ad inventory in countries such as China, United States, Taiwan, Japan, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Weibo.com advertising reaches 485M visitors across desktop and mobile web, in countries such as China, United States, Taiwan, Japan, Hong Kong. Pricing models they offer are CPC, CPM on channels such as Display, Mobile, Social Advertising on Weibo.com will allow you to reach consumers in industries or verticals such as .

They have advertising & marketing contacts listed on Thalamus.