Wetpaint is a next-generation media platform company that uses its proprietary state-of-the-art technologies and expertise in social media to build and monetize audiences.

The company’s vision is to power a portfolio of best-in-class media properties; the first, Wetpaint Entertainment, delights 18- to 34-year-old women with in-depth coverage of their favorite TV shows, stars and fashion. Wetpaint Entertainment attracts more than 12 million unique visitors monthly and has over 2 million Facebook fans.

The rapid success of Wetpaint Entertainment is due to the company’s obsessive innovation around knowing its audience. This is made possible through Wetpaint’s proprietary Social Distribution System, a patent-pending technology-based social experimentation platform. Wetpaint’s competitive advantage is this complete audience-development engine, which optimizes the packaging and distribution of every item of content, getting it to the right audience at the right place at the right time on the social web.

Wetpaint was founded by Internet pioneer and digital media thought leader Ben Elowitz. The company’s leadership and results have been recognized across top media outlets, including The Wall Street Journal’s AllThingsD, Fortune, Forbes, TIME, CNNMoney, CNBC.com, Business Insider, TechCrunch, The Huffington Post, Media ReDEFined, paidContent, Poynter and more. Wetpaint has offices in Seattle and New York and is backed by Accel Partners, the investors behind Facebook.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Social
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Desktop Video, Social, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Celebrity Gossip, Entertainment News, TV Spoilers, and Hot TV
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment
  • Key Differentiator
    70MM monthly PV, 15MM monthly UV. Our obsessive focus on the target audience is reflected in the extraordinary audience composition. Simply put, we know young women. ComScore reports the female audience as indexing at 140 vs. the overall Internet, and also indexes over 250 on health, beauty, media (movies and DVDs), food and beverage, and fashion purchases in ComScore’s rankings each month. In addition, 90% of the Facebook fans that, Wetpaint has attracted are female. (Social) 3MM Facebook Fans.
  • Owned / Operated Properties
    Wetpaint.com
Site Traffic
  • 76331 Global Rank
  • 27723
    United States
  • 1.49M Estimated Visits
Traffic Sources
  • Search
    79.81%
  • Direct
    15.25%
  • Referrals
    2.47%
  • Social
    2.29%
  • Display
    0.15%
  • Mail
    0.03%
Geography Breakdown
  • United States
    37.32%
  • United Kingdom
    6.97%
  • Canada
    6.01%
  • Germany
    3.91%
  • Netherlands
    3.07%
Powered by Similar web
Network Data
Email / Social Data
  • 1.02M
    Facebook fans
  • 60k
    Twitter followers
Reviews
Online Marketing Manager
Jun 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Wetpaint Inc, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Wetpaint Inc, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Wetpaint Inc, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Mobile Placements
Mobile Placements
Desktop Placements
Desktop Placements
Desktop Placements
Desktop Placements
Wetpaint Inc advertising reaches 1.49M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany, Netherlands. Pricing models they offer are CPM on channels such as Display, Video, Social, Mobile Advertising on Wetpaint Inc will allow you to reach consumers in industries or verticals such as Entertainment.

They are headquartered at 710 Second Avenue Suite 1100 Seattle, WA 98104 United States of America, and have 1 advertising & marketing contacts listed on Thalamus.