Situated in the heart of Newcastle city centre in Charlotte Square, less than 5 minutes walk from central station, WhatCulture.com is one of the world's fastest growing Entertainment websites. Currently serving more than 7.5m unique users per month, the website has established its self as one of the go-to portals for all things film, TV, gaming, music and sport.

  • Company Name:
    WHAT CULTURE
  • Headquarters:
    Office 4 i6 Charlotte Square Newcastle upon Tyne, Tyne and Wear NE1 4XF United Kingdom
  • Office Locations:
    United Kingdom
  • 11-50 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Film, TV, Gaming, Music, Sport, Comics.
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Gaming, Sports
  • Key Differentiator
    Established and run in the North East of England, WhatCulture.com are a global reaching online magazine that is focussed on user-friendly, mass-sharable content, with major opportunities for branding messages and sponsor partnerships. We encourage users to share their reactions to our content, and to the films, TV shows, comic books, sporting events and songs we feature. Your brand could enjoy the same engagement.
  • Owned / Operated Properties
    whatculture.com
Site Traffic
  • 5988 Global Rank
  • 2829
    United States
  • 8.59M Estimated Visits
Traffic Sources
  • Search
    58.21%
  • Direct
    33.13%
  • Referrals
    4.43%
  • Social
    3.72%
  • Mail
    0.45%
  • Display
    0.07%
Geography Breakdown
  • United States
    26.92%
  • United Kingdom
    13.68%
  • India
    4.63%
  • Canada
    3.68%
  • Germany
    3.16%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Australia
  • India
  • Canada
Email / Social Data
  • 75k
    Facebook fans
  • 24.5k
    Twitter followers
Desktop Display
  • 3.4M display total monthly uniques
  • 67.2M display total monthly impressions
Mobile Display
  • 4.7M mobile total monthly uniques
  • 69M mobile monthly overall impressions
62%
iOS
38%
Android
75%
Phone
25%
Tablet
Audience Demographics
80% male
20% female
Age
18-24
30%
25-34
30%
35-44
20%
45-54
10%
55-64
5%
65+
5%
Income
$0k-$50k
55%
$50k-$100k
25%
$100k-$150k
15%
$150k+
5%
Education
No College
55%
College
35%
Grad School
10%
Reviews
Online Marketing Manager
Jun 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WHAT CULTURE, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, India, Canada, Germany, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WHAT CULTURE, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, India, Canada, Germany, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WHAT CULTURE, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, India, Canada, Germany, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
WHAT CULTURE advertising reaches 8.59M visitors across desktop and mobile web, in countries such as United States, United Kingdom, India, Canada, Germany, Australia. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Video Advertising on WHAT CULTURE will allow you to reach consumers in industries or verticals such as Entertainment, Sports, Gaming.

They are headquartered at Office 4 i6 Charlotte Square Newcastle upon Tyne, Tyne and Wear NE1 4XF United Kingdom, and have 3 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, WHAT CULTURE inventory partners include: switchconcepts.com, contextweb.com, indexexchange.com, pubmatic.com, quantcast.com, taboola.com, rhythmone.com, ssphwy.com, emxdgt.com, appnexus.com, sovrn.com, rubiconproject.com, experian.com, nativeads.com, theagency.com, openx.com, synacor.com, google.com, aolcloud.net, undertone.com, teads.tv, adtech.com, advertising.com, lijit.com, gumgum.com, spotxchange.com, spotx.tv, smartadserver.com, improvedigital.com, video.unrulymedia.com, bidswitch.net, bidswitch.com, jadserve.postrelease.com, adyoulike.com, 33across.com, bidtellect.com, criteo.com, featureforward.com, fyber.com, media.net, revcontent.com, smaato.com, tremorhub.com.