News 10NBC is Rochester's NBC affiliate in the 78th ranked market, serving more than 475,000 viewing households with award winning newscasts and popular programming.

Located at 191 East Avenue in downtown Rochester, New York, NEWS 10NBC is part of Hubbard Broadcasting, Inc. The operations of St. Paul/Minneapolis based Hubbard Broadcasting, Inc. include eight television stations located in Minnesota, New Mexico, and New York; two radio stations in Minnesota; Diamond P Sports and F&F Productions, both Florida-based television production companies.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Linear TV, Desktop Display, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Rochester, NY news, weather, breaking, investigative and sports headlines
  • Self / Managed Service:
    Managed Service
  • Industries
    Government & Politics, Sports
  • Key Differentiator
    WHEC-TV offers the following advertising services: • Local TV Airtime Advertising on NBC Ch. 10 • Local TV Airtime on MeTV on Time Warner Cable Ch. 110/Digital Ch. 10.2 • Mobile/Cell Phone Text Messaging • WHEC.com Website Advertising • Production/Creative Services For more information, please contact us today 585-546-0705 LOCAL TV AIRTIME WHEC-TV/News10NBC, Rochester, NY We pride ourselves on designing television advertising packages to meet your specific objectives. Sponsorship packages are available upon request within 24 hours. Airtime packages are customized by our senior sales and marketing staff, utilizing LOCAL market data, including Nielsen Audience measurements and Scarborough qualitative research to pinpoint the most effective and efficient targeting available in Rochester. News 10NBC offers traditional online and mobile opportunities that allow your business to connect with today’s fast-paced consumers. MeTV, Time Warner Ch. 1245/Digital Ch. 10.2 MeTV is a family friendly viewing environment featuring the best of Television from the 50’s through the 80’s. It is an excellent advertising option for reaching adults and families cost efficiently in great nostalgic programs such as I Love Lucy, Dick Van Dyke, The Twilight Zone all the way up to Cheers. MULTI-PLATFORM ADVERTISING Pre-Targeting Network Pre-targeting takes the opposite approach to traditional behavioral targeting, placing your ads on the websites most likely visited by your best customers based on 3rd party research data and optimizing results daily throughout your campaign. Mobile Advertising With the most popular mobile app in town, ads typically get click results 2x-20x the national average. Whether it’s banners, interstitial ads, or RSS feed ads we can make sure you get noticed on the go. Exclusive Ad Positions You can own a peelback on the front page of WHEC.com for days or take over every single ad position for a few hours to make sure your important message is seen by thousands of people right now. Targeting Your Best Customers With the ability to target ads on WHEC.com to specific sections of the site, particular zip codes and even the time of day we can make sure your message is seen by your customers when and where they are most likely to take advantage of what you have to offer. Video Advertising Who knows more about video advertising than a television station? We can take your video ad and run it as pre-roll before our news stories or in-banner as people spend time reading the content of our site to make sure you get noticed. Live Twitter Ads If you have a robust Twitter account with something to offer, we can place that prominently on WHEC.com so that more people than ever can see what you have to say. PRODUCTION/CREATIVE SERVICES News10NBC Creative Services is an all-digital production department, from acquisition to final product. Our talented staff has extensive experience in producing, field production, non-linear editing, and graphics to meet your production needs. With 5 New York State Broadcaster Awards, 4 International Communicator Awards, and 2 Telly Award finalist honors, we know how to create the right message to achieve client-proven results. For more information on our facilities, equipment and/or to discuss how we can best design the right creative for you call Marketing Director Steve Patrick at 585-546-0735. Field Production • Cameras - Ikegami HL 59 with DVCPro 50 and Beta SP Acquisition - Panasonic HVX200 for SD (DVCPro50) and HD Acquisition on P2 Cards • Lighting – fully equipped for any situation with HMI & Tungsten packages • Grip – Matthews Doorway Dolly, Micro-Dolly, Micro-Jib & 17 LCD Teleprompter • Sound – (3) Dual Diversity wireless microphones and Audio Technica Boom Shotgun Mic Editing •(4) Final Cut Pro Studio systems, (2) with HD capture/edit capability Art Department Complete image creation for broadcast and web with Adobe CS4 Suite including AfterEffects Rochester Scattered Clouds 71° 85° | 69° Feels like: 71° F Wind: WSW 12mph Humidity: 90% Wed A few clouds 75° | 65° Thu Mix of sun and clouds 77° | 60° Fri Plenty of sun 80° | 55° Sat Mix of sun and clouds 82° | 63° Radar Full Forecast MOST READ STORIES Police ID two motorcyclists injured in Dewey Avenue crash Deputies: Teens stole items from six stores at Eastview Mall Beware of the puppy scam Police: NY man charged with fifth DWI after crashing into sign Pittsford man pleaded not guilty to multiple charges in connection with deadly crash
  • Owned / Operated Properties
    whec.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Lauren Burruto
Rochester, New York Area
Director of Sales at WHEC-TV
Terry Owen
Rochester, New York Area
Local Sales Manager at WHEC-TV 10 NBC
Bill Bagley
Rochester, New York Area
Account Executive At News 10NBC at WHEC-TV
Site Traffic
  • 91471 Global Rank
  • 16779
    United States
  • 766k Estimated Visits
Traffic Sources
  • Direct
    58.06%
  • Search
    20.33%
  • Social
    16.32%
  • Referrals
    3.83%
  • Mail
    1.45%
  • Display
    0.01%
Geography Breakdown
  • United States
    98.39%
  • Canada
    0.31%
  • United Kingdom
    0.19%
  • Poland
    0.12%
  • Philippines
    0.11%
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • France
  • Germany
  • United States
  • United Kingdom
Email / Social Data
  • 157k
    Facebook fans
  • 55k
    Twitter followers
  • 2.2k
    Instagram followers
Desktop Display
  • 235k display total monthly uniques
  • 2.83M display total monthly impressions
Mobile Display
  • 306k mobile total monthly uniques
  • 1.04M mobile monthly overall impressions
54%
iOS
46%
Android
Audience Demographics
49% male
51% female
Age
18
10%
18-24
5%
25-34
15%
35-44
20%
45-54
25%
55-64
20%
65+
5%
Income
$0k-$50k
45%
$50k-$100k
35%
$100k-$150k
15%
$150k+
5%
Education
No College
45%
College
40%
Grad School
15%
Reviews
Online Marketing Manager
Jul 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Whec.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Poland, Philippines, France, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Whec.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Poland, Philippines, France, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Whec.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Poland, Philippines, France, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Whec.com advertising reaches 766k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Poland, Philippines, France, Germany. Pricing models they offer are CPM on channels such as Linear TV, Display, Mobile, Social, Video Advertising on Whec.com will allow you to reach consumers in industries or verticals such as Government & Politics, Sports.

They are headquartered at 191 East Avenue Rochester, New York 14604 United States, and have 12 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Whec.com inventory partners include: advertising.com, appnexus.com, contextweb.com, fyber.com, google.com, indexexchange.com, openx.com, outbrain.com, pubmatic.com, rhythmone.com, rubiconproject.com, spotx.tv, spotxchange.com, taboola.com, tremorhub.com, synacor.com, adblade.com, aps.amazon.com, adtech.com, aolcloud.net, smartadserver.com, anthemx.tv, coxmt.com, lkqd.net, lkqd.com, optimatic.com, rockyou.com, aralego.com, springserve.com, freewheel.tv, btrll.com, sekindo.com, inner-active.com, sovrn.com, lijit.com, tidaltv.com, vi.ai, adform.com, beachfront.com, vertamedia.com, cedato.com, andbeyond.media, memevideoad.com, adgebra.co.in, adfrontiers.com, conversantmedia.com, 33across.com, amazon.com, criteo.com, nextmillennium.io, liqwid.com, districtm.io, gumgum.com, altitudedigital.com, brightroll.com, oath.com, platform.videologygroup.com, publishers.teads.tv, rubicon.com, aol, vdopia.com, q1connect, pulsepoint.com.