WLR-FM-Advertising-Reviews-Pricing

WLR FM (Waterford Local Radio), licensed since 1989 (WLR had previously been a pirate radio station) by the Broadcasting Commission of Ireland, is the local radio station covering Waterford City and County. In addition to the official franchise area, the station also enjoys a considerable listenership in South County Kilkenny and East County Cork (although WLR FM can be heard further west than Bandon in County Cork). WLR FM broadcasts on three frequencies: 95.1 MHz for most of the county (and a low-power transmitter also on 95.1 MHz for Waterford city centre), 97.5 MHz for Waterford city and much of East Waterford, and a low-power transmitter on 94.8 MHz to cover the East Waterford coast.

On April 13, 2007, Cork based Thomas Crosbie Holdings (TCH), owner of the Irish Examiner and 17 other Irish newspapers, announced it had acquired 75% ownership of both WLR FM and Waterford based regional station Beat 102-103 , in a deal worth a combined €14 million while WLR FM Managing Director Des Whelan kept 25% of each [1][2]. TCH already had a media presence in Waterford in its ownership of the The Waterford News & Star.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Waterford Local Radio First for Waterford
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Financial Services, Government & Politics, Sports
  • Key Differentiator
    As in all other aspect of our business, in the WLR FM Advertising Department we strive to provide the best possible service to our customers. From large national and international advertisers to small local businesses, all customers can be sure of receiving the same high level of professionalism and service at WLR FM. Our small, experienced and motivated team are on hand to help customers get the very best return for their investment in a radio campaign. From creating awarding winning radio promotions and advertising campaigns, to finding the right sponsorship opportunity for each business, WLR FM Sales Executives work with clients from campaign concept and planning through to copy creation and on-air execution to ensure the highest standards are maintained at all times and the best results achieved. Radio in Ireland is a huge part of our daily life. As a nation we consume more radio than any other country in Western Europe with an average adult here spending over 3 hrs a day listening to the radio. Harness the power of radio and put Waterford's No.1 radio station to work for your business. Sponsorships and Promotions WLR FM has created many award winning sponsorships and promotions in the last number of years. From Major Stations Promotions to weeklong giveaways, we work with clients to create marketing messages that impact on listeners and give real results. Download Full details on WLR FM Sponsorships and Promotions here Outside Broadcasts and Street Team The WLR FM Outside Broadcast Unit and Street Team add presence, colour and impact to any event, festival or commercial promotion. Choose which combination suits of broadcast and Street Team activity suit you best and let us make your event memorable. Download Full Details on WLR FM Outside Broadcasts and Street Team activity here About WLR FM Creative Services 
Award winning creative team focused on writing results-driven radio campaigns. Click here to hear some of the ads we have produced. 
We are Able to meet short deadlines and tight turnaround times.
We produce ads for WLR FM as well as external stations. 
For further details on WLR FM creative serviced, please email your enquiry here or contact your sales representative.
  • Owned / Operated Properties
    wlrfm.com
Site Traffic
  • 186987 Global Rank
  • 906
    Ireland
  • 583k Estimated Visits
Traffic Sources
  • Search
    39.34%
  • Direct
    36.20%
  • Social
    20.25%
  • Referrals
    2.22%
  • Mail
    1.98%
  • Display
    0.00%
Geography Breakdown
  • Ireland
    92.05%
  • United Kingdom
    1.68%
  • Qatar
    1.02%
  • Nigeria
    0.82%
  • United States
    0.71%
Powered by Similar web
Network Data
Country Breakdown
  • Ireland
  • Canada
Email / Social Data
  • 7.2k
    Facebook fans
  • 1.2k
    Twitter followers
Reviews
Online Marketing Manager
Jun 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WLR FM, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Ireland, United Kingdom, Qatar, Nigeria, United States, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WLR FM, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Ireland, United Kingdom, Qatar, Nigeria, United States, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WLR FM, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Ireland, United Kingdom, Qatar, Nigeria, United States, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
WLR FM advertising reaches 583k visitors across desktop and mobile web, in countries such as Ireland, United Kingdom, Qatar, Nigeria, United States, Canada. Pricing models they offer are CPM on channels such as Display, Email, Social, Video Advertising on WLR FM will allow you to reach consumers in industries or verticals such as Government & Politics, Entertainment, Sports, Financial Services.

They are headquartered at 188 North First Ave., Williams lake, B.C. V2G 1Y8 1-250-392-2331, and have 6 advertising & marketing contacts listed on Thalamus.