XAd-Advertising-Reviews-Pricing

On June 15, 2017, xAd rebranded to
GroundTruth. The rebrand reflects the company's growing vision for what location can truly accomplish and the scale at which it can be accomplished. To keep digital properties consistent with the new branding, GroundTruth has created a new company page.

  • Company Name:
    XAd
  • Parent Company Name:
    rebranded to GroundTruth
  • Headquarters:
    72 Madison Avenue 3rd Floor New York, NY 10016 United States of America
  • Office Locations:
    New York, Sunnyvale, San Francisco, Atlanta, and Chicago
  • 201-500 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Secondary engagement metrics, including Store Visitation Lift to measure advertising's ability to drive in-store foot traffic.
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    We’re obsessed with location. We want to challenge ourselves every day by empowering our employees to see problems, own them and solve them. The result: a vibrant culture rooted in courage and optimism, and fueled by an ambitious resolve to be an innovator in our industry and a change-maker in our world. Since 2009, our company has grown to hundreds of employees across three continents that serve millions of consumers and marketers.
  • Owned / Operated Properties
    xAd.com
  • Targeting

    Points of Interest, Events, Location, Weather Triggers, Search Profile. Also: Demographics, Psychographics (Nielsen PRIZM), Content Categories, 3rd Party Data Sources

  • Data Partners
    Placed, LiveRamp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    N/A
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Dipanshu Sharma
Founder and of Chief Executive Officer
Matt Sattel
Account Executive
Chad Hickey
VP of Sales
Michael Bayle
Senior Vice-President
Dan Hight
Vice President Global Platform Sales
Sarah Ohle
Director of Marketing Intelligence
Nishant Khatri
Sr Director Product Marketing / Management
Site Traffic
  • 91678 Global Rank
  • 18813
    United States
  • 1.19M Estimated Visits
Traffic Sources
  • Direct
    77.57%
  • Referrals
    12.97%
  • Search
    9.40%
  • Social
    0.07%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    52.52%
  • India
    29.01%
  • Japan
    7.22%
  • China
    6.32%
  • Singapore
    2.16%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • India
  • China
  • Japan
  • France
  • Canada
  • Italy
Mobile Display
  • 300M mobile total monthly uniques
  • 300B mobile monthly overall impressions
Reviews
Online Marketing Manager
Sep 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on XAd, they have a Rate Card Cost and Pricing Models of CPC, CPM with ad inventory in countries such as United States, India, Japan, China, Singapore, United Kingdom, France, Canada, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform.
Online Marketing Manager
Sep 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on XAd, they have a Rate Card Cost and Pricing Models of CPC, CPM with ad inventory in countries such as United States, India, Japan, China, Singapore, United Kingdom, France, Canada, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform.
Online Marketing Manager
Sep 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on XAd, they have a Rate Card Cost and Pricing Models of CPC, CPM with ad inventory in countries such as United States, India, Japan, China, Singapore, United Kingdom, France, Canada, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform.
Files
Creatives
Dynamic Location Landing Pages
Local Search Ads (US Only)
Standard Banners
Interstitials
Rich Media
Dynamic Location Creative
XAd advertising reaches 1.19M visitors across desktop and mobile web, in countries such as United States, India, Japan, China, Singapore, United Kingdom, France, Canada, Italy. Pricing models they offer are CPC, CPM on channels such as Mobile, MobileVideo Advertising on XAd will allow you to reach consumers in industries or verticals such as Entertainment, Sports, Clothing & Fashion, Healthcare, Consumer Packaged Goods, Health & Beauty, Technology, Food & Beverage, Telecommunications, Travel & Leisure, Automotive, Government & Politics, Retail; you can target them with parameters such as: Points of Interest, Events, Location, Weather Triggers, Search Profile. Also: Demographics, Psychographics (Nielsen PRIZM), Content Categories, 3rd Party Data Sources.

They are headquartered at 72 Madison Avenue 3rd Floor New York, NY 10016 United States of America, and have 185 advertising & marketing contacts listed on Thalamus.