Yahoo is a guide focused on informing, connecting, and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Click-to-Call
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Email
  • Search
  • Connected TV
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Email, Search, Connected TV, Digital Audio
  • CPA, CPC, CPI, CPM
  • Ad Network, Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Retargeting, Web Publisher, Other
  • Headline:
    Search Engine, Publisher, & Ad Network
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Consumer Packaged Goods, Entertainment, Financial Services, Government & Politics, Health & Beauty, Retail, Sports, Technology, Mobile App Installs
  • Key Differentiator
    Yahoo puts content, data, and technology to work, meshing unique data sets to help advertisers better connect with our engaged consumers.
  • Owned / Operated Properties
    Rivals.com, ffbb88.com, Flickr.com, Delicious.com, answers.Yahoo.com, autos.Yahoo.com, education.Yahoo.com, finance.Yahoo.com, games.Yahoo.com, groups.Yahoo.com, health.Yahoo.com, homes.Yahoo.com, images.search.Yahoo.com, local.Yahoo.com, login.Yahoo.com, mail.Yahoo.com, maps.Yahoo.com, messenger.Yahoo.com, movies.Yahoo.com, music.Yahoo.com, news.Yahoo.com, omg.Yahoo.com, screen.Yahoo.com, shine.Yahoo.com, shopping.Yahoo.com, smallbusiness.Yahoo.com, sports.Yahoo.com, travel.Yahoo.com, tv.Yahoo.com, video.search.Yahoo.com, voices.Yahoo.com, weather.Yahoo.com, good-housekeepiing.com, bmbbet.net, rivalsprofootball.com, tempe12.com, sudoku.com, thisisms.com, planet-f1.com, hummaa.com, gemini.yahoo.com, sports.yahoo.com, edppa.com, paws-in-motion.biz, pc-investigators.com, smileyreg.com, globalbenefits.org, herbknightinsurance.net, alltradesfab.com, dmweir.com, fowlertrucking.com, jeffrickels.com, jelashesq.com, jerrygilchrist.com, jhowland.com, douglasmeyerlaw.com, jocelynd.com, moretticonsulting.com, onconova.us, onlineicc.com, mrgattispizza.net, mediagroupone.de, media-group-one.de, collinsadvisors.com, calgaryfats.com, emmindich.com, southernplastering.com, camblor.net, speerdocs.com, levelone.biz, lightingresourcesusa.com, stevenchandler.com, stephencooper.org, sterlingscarpet.com, cathaytradetech.com, cbrischettophd.com, cherellalaw.com, lushlaw.com, susantate.com, swensenlaw.com, martin-passante.com, valcon-ny.com, matthew-norton.com, queenswinesandliquors.com, raxter.us, vbizness.com, waelhafez.com, warez4ever.co.il, richardpmckeel.com, ourhouseinteriors.com, riske.us, michnamd.com, rlynchsa.com, robertheffernan.com, tandhleveling.com, terigacek.net, kalemos.com, moldauer.net, montgomeryrothhouston.com, crimlawhouston.com, kleosadvisors.com, yahooespeciais.com.br, urbanetti.com, yombad.com, yourhospitaldoctor.com, mychalowych.com, mygrogro.com, naturalhealthchiro.com, flurry.com, luminate.com
  • Targeting

    (Display) Interests, Attributes, Life stage, Lifestyle, Demographic, Location, Purchase Intent, Offline Purchases, Site Visitors, Existing Customer File, Behavioral, Geographic. Site & Search Retargeting. (Mobile) Demographic, Geographic, Contextual, Behavioral, Device, OS, Carrier.

  • Data Partners
    Nielsen Catalina Solutions, LiveRamp
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Julie Demsey
Senior Director of Product Marketing at Yahoo
Patrick Albano
VP, Head of Advertising Solutions - Yahoo EMEA
Shen Gao
Business Planning and Operations, CMO Cabinet at Yahoo
Robert B.
VP, Head of International Marketing at Yahoo
Anna-Christina Douglas
VP, Product Marketing at Yahoo
Chris Maccaro
VP Sales, Finance Category Lead at Yahoo
Lynn B.
VP, Ad and Sales Insights at Yahoo!
Amy Richards
VP, Global Advertising Products Marketing at Yahoo
Marcus Gallo
Vice President Advertising Sales at Yahoo!
Site Traffic
  • 1.67B Estimated Visits
Traffic Sources
  • Referrals
    49.39%
  • Direct
    41.78%
  • Search
    3.71%
  • Social
    2.56%
  • Mail
    2.52%
  • Display
    0.04%
Geography Breakdown
  • United States
    38.69%
  • United Kingdom
    5.27%
  • Brazil
    4.64%
  • India
    4.00%
  • Romania
    3.33%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Argentina
  • Australia
  • Austria
  • Brazil
  • Canada
  • China
  • Colombia
  • Denmark
  • Finland
Desktop Display
  • 800M display total monthly uniques
Reviews
4 out of 5 stars
Online Marketing Manager
Jan 26, 2017
United States,
User Acquisition Manager
Oct 17, 2014
Contextual, Rich Media, Video, Behavioral, Native
Really didn’t buy from Yahoo! for a long time, but they’ve made me a bigger believer lately, especially on mobile. Their “native” formats are pretty great from a CPC perspective. But I can’t tell you when the last time I bought a homepage was. Any planners out there that still buy homepages?
Files
Creatives
Yahoo Magazines
Sponsorships
Tumblr
Yahoo! advertising reaches 1.67B visitors across desktop and mobile web, in countries such as United States, United Kingdom, India, Romania, Argentina, Australia, Austria, Brazil, Canada, China, Colombia, Denmark, Finland, France, Germany, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, South Korea, Malaysia, Mexico. Pricing models they offer are CPA, CPC, CPI, CPM on channels such as Display, Video, Mobile, MobileVideo, Email, Search, Connected TV, DigitalAudio Advertising on Yahoo! will allow you to reach consumers in industries or verticals such as Retail, Sports, Technology, Health & Beauty, Consumer Packaged Goods, Government & Politics, Clothing & Fashion, Financial Services, Mobile App Installs, Entertainment; you can target them with parameters such as: (Display) Interests, Attributes, Life stage, Lifestyle, Demographic, Location, Purchase Intent, Offline Purchases, Site Visitors, Existing Customer File, Behavioral, Geographic. Site & Search Retargeting. (Mobile) Demographic, Geographic, Contextual, Behavioral, Device, OS, Carrier..

They are headquartered at 701 First Avenue Sunnyvale, CA 94089 United States of America, and have 1261 advertising & marketing contacts listed on Thalamus.