Yardbarker-Network-Media-Advertising-Reviews-Pricing

Yardbarker is your guide to the best sports content on the internet -- Thousands of articles are written every day on your favorite sports, teams and players, but only a handful of these articles are worthy of your time. Yardbarker editors and algorithms promote the most interesting and entertaining articles from around the web on the stories in sports you care most about.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Desktop Video, Mobile Display
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Publisher: Yardbarker Network Media
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Key Differentiator
    OverviewYardbarker is the largest network of sports blogs and publishers on the planet reaching 22mm die-hard sports fans monthly. Yardbarker.com is the hub and lifeline of our community.Our platform provides advertisers with an avenue to engage an increasingly fragmented audience with the ease and transparency of working with a single publisher. We pride ourselves on delivering creative, high impact campaigns to surpass your campaign goals.Yardbarker Network*21.6 million unique users/monthYardbarker.com*7.6 million unique users/monthDemographics*Male: 67.2%Age 18-34: 40.2%HHI $100K+: 29.1%College Grad+: 47.5%Leader in Young & Affluent MalesMale 18-34**YARDBARKER: 196 indexBleacher Report: 195 indexCBS Sports: 168 indexYahoo! Sports: 124 indexDisposable Income**Male 18-34 with an HHI 100k+: 694 indexWho is Yardbarker?**The Life of the PartyProvides frequent advice on bars and restaurants: 144 IndexFrequently attends bars and restaurants: 134 IndexDrinks Imported beer on a weekly basis: 202 IndexHas drank Tequilla in the last 7 days: 155 IndexHas drank Whiskey in the last 7 days: 193 IndexPurchased tickets to a Comedy Show in the last 6 months: 232 IndexPurchased tickets to any sporting event in the last 6 months: 195 IndexSize of HH (1 Person): 197 IndexBig SpendersHas spent $100+ on accessories/jewelry in the last 6 months: 166 IndexHas spent $500+ on travel in the past 6 months: 136 IndexHas spent $100+ on cologne/perfume in the past 6 months: 132 IndexHas spent $100+ on hair care in the last 6 months: 146 IndexAgrees that they’re a spender rather than a saver: 166 IndexLead Active LifestylesHave attended a gym or health club in the last 6 months: 159 IndexHas gone hiking or backpacking in the last 6 months: 134 IndexHas gone running or jogging in the last 6 months: 140 IndexHas gone rock climbing in the last 6 months: 155 IndexParticipated in an adult sports league in the last 30 days: 151 IndexTechnology EnthusiastsVery comfortable with new technology: 138 IndexFirst among friends to buy new gadgets: 149 IndexInternet is a major source of entertainment at home: 147 IndexUses mobile phone for social networking: 152 IndexUses text messaging to socialize on a weekly basis: 149 Index*comScore September 2012**comScore June 2012
  • Owned / Operated Properties
    yardbarker-inc.com, ybnmedia.com, yardbarker-inc.com, footballextrapoints.com, philadunkia.com, collegefootballuniverseblog.com, tennvolsfever.com, mysportsrumors.com, partmule.com, giantskickoff.com, mmcrewchief.com, baseballinstinct.com, committedindians.com, caneinsider.com, bustedcoverage.com, yardbarker.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Elizabeth Wilson
San Francisco Bay Area
Campaign Manager
Ken McFadden
Greater Detroit Area
Senior Account Manager
Site Traffic
  • 28440 Global Rank
  • 5867
    United States
  • 2.62M Estimated Visits
Traffic Sources
  • Direct
    65.28%
  • Search
    17.61%
  • Mail
    11.54%
  • Social
    2.96%
  • Referrals
    2.60%
  • Display
    0.01%
Geography Breakdown
  • United States
    90.68%
  • Mexico
    1.96%
  • Canada
    1.74%
  • Taiwan
    0.90%
  • United Kingdom
    0.58%
Powered by Similar web
Network Data
Country Breakdown
  • United States
    92%
  • Canada
  • France
  • Nigeria
  • United Kingdom
Desktop Display
  • 500k display total monthly uniques
  • 2.3M display total monthly impressions
Mobile Display
  • 900k mobile total monthly uniques
  • 3.7M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
59%
iOS
41%
Android
50%
Phone
50%
Tablet
Audience Demographics
96% male
4% female
Age
18
8%
18-24
6%
25-34
14%
35-44
22%
45-54
23%
55-64
16%
65+
11%
Income
$0k-$50k
32%
$50k-$100k
36%
$100k-$150k
17%
$150k+
15%
Education
No College
27%
College
56%
Grad School
17%
Reviews
Online Marketing Manager
Jul 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Yardbarker Network Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Mexico, Canada, Taiwan, United Kingdom, France, Nigeria. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jul 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Yardbarker Network Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Mexico, Canada, Taiwan, United Kingdom, France, Nigeria. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jul 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Yardbarker Network Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Mexico, Canada, Taiwan, United Kingdom, France, Nigeria. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Yardbarker Network Media advertising reaches 2.62M visitors across desktop and mobile web, in countries such as United States, Mexico, Canada, Taiwan, United Kingdom, France, Nigeria. Pricing models they offer are CPM on channels such as Display, Video, Mobile Advertising on Yardbarker Network Media will allow you to reach consumers in industries or verticals such as Sports.

They are headquartered at SAN FRANCISCO, CA, and have 5 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Yardbarker Network Media inventory partners include: google.com, sovrn.com, lijit.com, liveintent.com, carambo.la, carambola.com, amxrtb.com, appmonet.com, districtm.io, appnexus.com, emxdgt.com, springserve.com, spotxchange.com, spotx.tv, tremorhub.com, freewheel.tv, rubiconproject.com, 33across.com, adtech.com, aolcloud.net, openx.com, pubmatic.com, rhythmone.com, revcontent.com, smartadserver.com, contextweb.com, firstimpression.io, outbrain.com, aps.amazon.com, c1exchange.com, connatix.com, lkqd.net, lkqd.com, teads.tv, brightcom.com, synacor.com, beachfront.com, advertising.com, rockyou.net, aralego.com, vertamedia.com, vdopia.com, quantcast.com, optimatic.com, indexexchange.com, gumgum.com, adyoulike.com, aol.com.