Since 2009, Yellowhammer has been developing the world’s first Performance Trading Platform. The platform offers performance-focused brand advertisers a suite of tools and services to help improve the effectiveness of their display, mobile, social, and video advertising campaigns.

  • Company Name:
  • Headquarters:
    44 West 28th Street, 4th Floor New York, NY 10001
  • Office Locations:
    New York, Arizona, London, and São Paulo
  • 51-200 employees
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPA, Revshare / ROAS
  • Demand Side Platform
  • Headline:
    Driving Performance Through Creativity
  • Industries
  • Key Differentiator
    YellowHammer is an Independent Trading Desk. We are programmatic experts, working collaboratively with each of our clients to produce tangible business outcomes.
  • Owned / Operated Properties
  • Data Partners
  • Mobile App Install Tracking Partners
Hagan Major
President & Chief Operating Officer at Yellowhammer
Sam Appelbaum
Senior Vice President at YellowHammer Media Group
Grant Notvedt
Greater New York City Area
Advertising Operations Manager at YellowHammer Media Group
Site Traffic
  • 6327026 Global Rank
  • 1598157
    United States
  • 2.85k Estimated Visits
Traffic Sources
  • Direct
  • Search
  • Referrals
  • Social
  • Mail
  • Display
Geography Breakdown
  • United States
  • United Kingdom
  • China
  • Thailand
  • Nigeria
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Network Data
Country Breakdown
  • United States
5 out of 5 stars
Online Marketing Manager
Oct 30, 2014
Retail, Display, Customer Acquisition, Flash Sales, Daily Deals, Public Affairs, Fashion, eCommerce Customer Acquisition
CPM, % of Spend
YellowHammer is a team of some of the brightest minds in customer acquisition. When you talk to their head of BD, Sam - you immediately know that they "get it." Their approach to display is holistic - programmatic, direct buys, and fully-managed publisher inventory. They have a full service creative team in-house, and the work of this team is a major differentiator for them vs. their competition and is the reason why they win. Also, I've seen them manage scale from sub $100k monthly to several hundred thousand per month, so know that their a long term partner who you can grow your business with. You can feel confident that their getting you the most efficient media because these guys have performance marketing in their DNA. Feel free to reach out directly if you want to hear more and see if their a good fit for your product. I'm also happy to get you introd right away!
Yellowhammer advertising reaches 2.85k visitors across desktop and mobile web, in countries such as United States, United Kingdom, China, Thailand, Nigeria. Pricing models they offer are CPA, Revshare/ROAS on channels such as Display, Mobile, Social, Email Advertising on Yellowhammer will allow you to reach consumers in industries or verticals such as Technology.

They are headquartered at 44 West 28th Street, 4th Floor New York, NY 10001, and have 33 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Yellowhammer inventory partners include:,,,,,,,,,,,,,,,,,,,