Yelp-Advertising-Reviews-Pricing

Yelp (NYSE: YELP) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway, Finland, Singapore, Poland, Turkey, New Zealand, the Czech Republic and Brazil. Yelp had a monthly average of 108 million unique visitors in Q2 2013*. By the end of Q2 2013, Yelpers had written more than 42 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Yelp's mobile application was used on 10.4 million unique mobile devices on a monthly average basis during Q2 2013.

  • Company Name:
    Yelp
  • Headquarters:
    706 Mission Street San Francisco, CA 94103 United States of America
  • Office Locations:
    HQ: San Francisco.
  • 1001-5000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • iOS
    • Android
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Search
  • Social
  • Desktop Display, Mobile Display, Search, Social
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Local Business Review Site
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Education, Entertainment, Financial Services, Food & Beverage, Healthcare, Retail, Sports, Travel & Leisure
  • Key Differentiator
    Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics. Yelp had an average of approximately 132 million monthly unique visitors in Q1 2014. Yelpers have written over 57 million local reviews. In addition to reviews, you can use Yelp to find events, lists and to talk with other Yelpers. Every business owner (or manager) can setup a free account to post photos and message their customers. Yelp makes money by selling ads to local businesses - you'll see these clearly labeled "Yelp Ads" around the site. Paying advertisers can never change or re-order their reviews. Yelp uses automated software to recommend the most helpful and reliable reviews for the Yelp community among the millions we get. The software looks at dozens of different signals, including various measures of quality, reliability, and activity on Yelp. The process has nothing to do with whether a business advertises on Yelp or not. Learn more here. You can access Yelp via iPhone, Android, BlackBerry, and more - see the full list of mobile apps here. The Weekly Yelp brings locals updates on the latest and greatest business openings & other happenings.
  • Owned / Operated Properties
    Yelp.com, yelp.co.uk, yelp.it, yelp.be, yelp.com.au, yelp.com.tr, yelp.es, yelp.com.sg, yelp.se, yelp.com.br, yelp.nl, yelp.co.nz, yelp.ch, foothilllocksmithsinc.com, yelp.de, owningsanfrancisco.com, kiaofjamestown.com, niceneasysmogcheck.com
  • Targeting

    DMA, IP, Category, Sub-Category, Age, Gender, Signed-In/Non-Signed-In Users. Audience Segments: Family Focused, Affluent, Foodie, Active Traveler, Sports Enthusiast, Health Conscious, Active Moms, Party Planner, Saving Seekers, Socially Active, Trendsetters, Custome Audience Buckets. Also Business Attributes

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    KOCHAVA
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Christina Ruocco
Senior Sales Manager at Yelp
Jed Nachman
Senior Vice President of Global Sales at Yelp
Andrea Rubin
VP of North American Marketing at Yelp.com
Site Traffic
  • 261 Global Rank
  • 44
    United States
  • 147M Estimated Visits
Traffic Sources
  • Search
    75.16%
  • Direct
    19.77%
  • Referrals
    2.72%
  • Social
    1.18%
  • Mail
    1.15%
  • Display
    0.02%
Geography Breakdown
  • United States
    90.98%
  • Canada
    0.93%
  • Germany
    0.56%
  • United Kingdom
    0.52%
  • Japan
    0.43%
Powered by Similar web
Network Data
Country Breakdown
  • Germany
  • United Kingdom
  • United States
  • Canada
  • Japan
Email / Social Data
  • 103k
    Twitter followers
Desktop Display
  • 55M display total monthly uniques
  • 306M display total monthly impressions
Mobile Display
  • 64.7M mobile total monthly uniques
  • 242M mobile monthly overall impressions
63%
iOS
37%
Android
85%
Phone
15%
Tablet
Audience Demographics
40% male
60% female
Age
18
10%
18-24
15%
25-34
25%
35-44
20%
45-54
15%
55-64
10%
65+
5%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
15%
$150k+
10%
Education
No College
30%
College
50%
Grad School
20%
Reviews
Online Marketing Manager
Jun 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Yelp, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Germany, United Kingdom, Japan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jun 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Yelp, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Germany, United Kingdom, Japan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jun 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Yelp, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Germany, United Kingdom, Japan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Search Marketing
Yelp Deals
Video-Hillstone
Yelp Mobile
Yelp advertising reaches 147M visitors across desktop and mobile web, in countries such as United States, Canada, Germany, United Kingdom, Japan. Pricing models they offer are CPM on channels such as Display, Mobile, Search, Social Advertising on Yelp will allow you to reach consumers in industries or verticals such as Retail, Sports, Food & Beverage, Financial Services, Entertainment, Healthcare, Travel & Leisure, Automotive, Education; you can target them with parameters such as: DMA, IP, Category, Sub-Category, Age, Gender, Signed-In/Non-Signed-In Users. Audience Segments: Family Focused, Affluent, Foodie, Active Traveler, Sports Enthusiast, Health Conscious, Active Moms, Party Planner, Saving Seekers, Socially Active, Trendsetters, Custome Audience Buckets. Also Business Attributes.

They are headquartered at 706 Mission Street San Francisco, CA 94103 United States of America, and have 158 advertising & marketing contacts listed on Thalamus.