YP® is a leading local marketing solutions provider in the US dedicated to helping local businesses and communities grow. Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together.

YP’s flagship consumer brands include the popular YP® app and yp.com, which are used by nearly 60 million consumers each month in the U.S. and The Real Yellow Pages® directory.

Connecting consumers with businesses when they’re ready to buy is what YP is all about, and we’ve been doing this for over 100 years. YP solutions include online presence, local search, display advertising, direct marketing, and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers.

YP Can Do That™.

  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Search
  • Linear TV
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Search, Linear TV
  • Ad Network, Mobile App Publisher, Web Publisher
  • Headline:
    The Real Yellow Pages
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Food & Beverage, Health & Beauty, Healthcare, Mobile App Installs
  • Key Differentiator
    Make that first impression last. Online marketing is like speed-dating—you’ve got just seconds to persuade someone that you’re worth a longer look. Maximize these moments with a better business profile, an SEO- and mobile-friendly website, complete and accurate online listings, and professionally produced video. An actor without an audience is just rehearsing. Every local brand with a great story to tell deserves an attentive audience to tell it to. Reach your motivated buyers today through powerful local search advertising, a greater online presence, and placement in America’s most trusted print directory. Need reach and awareness? Pick up a megaphone. Opening a new location? Teeing up a promotional blitz for the holidays? When the time comes to amplify your brand to ready buyers at home and on-the-go, consider the unrivaled staying power of direct mail, and highly relevant mobile or desktop ads.
  • Owned / Operated Properties
    Yellowpages.com, yellowpages.ca, anywho.com, yp.com, attinteractive.com, smartpages.com, yellowpages.com, realpages.com, northbaywatersystems.com, salonallureri.com, pj.ca, pagesjaunes.ca, yp.ca, ypdeals.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE
Jeff Biesman
Greater Los Angeles Area
Vice President, Customer Acquisition & Retention Marketing @YP
Jason Cooper
San Francisco Bay Area
Marketing Consultant at YP Marketing Solutions
Eric Pravda
Houston, Texas Area
Manager - Digital Sales & Marketing at YP
Anna Yum
Greater Los Angeles Area
Director, Performance Marketing at YP
Mario Wingate
Greater Los Angeles Area
Marketing Consultant - YP.com, formerly AT&T Advertising Solutions
Derieus Halliburton
Greater Los Angeles Area
Digital Marketing Consultant at YP
Kirti Malik
Orange County, California Area
Senior Manager Product Marketing at YP
Ryan Alderson
Orange County, California Area
Direct Marketing Manager at YP Holdings
Allison Checchi
Greater Los Angeles Area
Chief Marketing Officer at YP
Dave Peterson
San Francisco Bay Area
Mobile Marketing Specialist YP Marketing Solutions
Site Traffic
  • 1877 Global Rank
  • 327
    United States
  • 44.5M Estimated Visits
Traffic Sources
  • Search
  • Direct
  • Referrals
  • Mail
  • Social
  • Display
Geography Breakdown
  • United States
  • Canada
  • India
  • Venezuela
  • Mexico
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 543k
    Facebook fans
  • 17k
    Twitter followers
Desktop Display
  • 1.7B display total monthly impressions
  • 35B display total monthly uniques
Mobile Display
  • 1.6B mobile monthly overall impressions
  • 35B mobile total monthly uniques
2 out of 5 stars
Online Marketing Manager
Jan 26, 2017
United States,
YP advertising reaches 44.5M visitors across desktop and mobile web, in countries such as United States, Canada, India, Venezuela, Mexico. Pricing models they offer are CPA, CPC, CPI, CPM on channels such as Display, Video, Mobile, MobileVideo, Social, Search, Linear TV Advertising on YP will allow you to reach consumers in industries or verticals such as Food & Beverage, Mobile App Installs, Health & Beauty, Healthcare, Automotive.

They are headquartered at 2247 Northlake Parkway Atlanta, GA 30084 United States, and have 2010 advertising & marketing contacts listed on Thalamus.