Yummly-Advertising-Reviews-Pricing

Netflix and Pandora understand your preferences. We eat 3x a day. Why can't we do the same for food? Yummly is building the smart, personal and seamless platform for taste to answer the age old question "What's for dinner?"​.

Food is personal. But food is static, unstructured and disorganized. Yummly transforms food into data. They understand, analyze, mine and connect food to data deliver smart, personal & useful products that delight users. Yummly is able to do this through sophisticated, patent-pending technology, a hand-curated knowledge graph for food, and great user experience.

In a few short years Yummly has grown to over 15M monthly unique web visitors. The Yummly mobile apps are consistently the #1 recipe apps on iPhone, iPad, Android, and Windows and named "Best of 2014"​ by Apple.

  • Company Name:
    Yummly
  • Headquarters:
    601 Marshall Street Redwood City, CA 94063 United States
  • Office Locations:
    HQ: Redwood City.
  • 11-50 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Social
  • CPM
  • Web Publisher
  • Headline:
    Personalized Recipe Recommendations and Search
  • Self / Managed Service:
    Managed Service
  • Industries
    Food & Beverage
  • Key Differentiator
    BUILT ON FOOD DATA We “get” foodies, because we understand food, recipes and products – not just because we are foodies, but thanks to our ability to mine and analyze our viewers’ data. This lets us lock-in advertising based on ingredient, diet, allergy, nutrition, price, cuisine, time, taste, course, preparation methods, and more. We combine our sophisticated food targeting with your brand content to deliver relevant recipes and messages to your target consumer. Thanks to our growing user base, your brand can reach millions of the right consumers with the right messaging, right now. A Menu of Media Units Yummly has a range of high performing media units and opportunities for our advertisers to promote their brands, products, offers and coupons. We offer both standard IAB and native advertising for our partners. Share your brand, highlight your products, and ensure you are top of mind with your customers.
  • Owned / Operated Properties
    Yummly.com
  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Ethan Smith
Head of Product
Brian Witlin
San Francisco Bay Area
Chief Executive Officer
david Feller
Founder and Chief Executive Officer
Anna Yu
Ad Operations Manager at Yummly
Gabrielle Slough-Cummings
Midwest Director of Ad Sales at Yummly
Shelley Carella
San Francisco Bay Area
Brand Director
Site Traffic
  • 10254 Global Rank
  • 2626
    United States
  • 6.91M Estimated Visits
Traffic Sources
  • Search
    59.14%
  • Direct
    31.30%
  • Mail
    5.29%
  • Social
    2.34%
  • Referrals
    1.90%
  • Display
    0.03%
Geography Breakdown
  • United States
    70.01%
  • Canada
    6.19%
  • Australia
    2.86%
  • United Kingdom
    1.38%
  • Germany
    1.12%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 300k
    Facebook fans
  • 42k
    Twitter followers
  • 85k
    Pinterest followers
Desktop Display
  • 15M display total monthly uniques
Reviews
Online Marketing Manager
Aug 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Yummly, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Aug 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Yummly, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Aug 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Yummly, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
VIDEO
RAND COMMUNICATION
PRODUCT INTEGRATION
RECIPE INTEGRATION
STANDARD UNITS
Yummly advertising reaches 6.91M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany. Pricing models they offer are CPM on channels such as Display, Video, Social Advertising on Yummly will allow you to reach consumers in industries or verticals such as Food & Beverage.

They are headquartered at 601 Marshall Street Redwood City, CA 94063 United States, and have 16 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Yummly inventory partners include: adtech.com, amazon-adsystem.com, aolcloud.net, appnexus.com, contextweb.com, google.com, gourmetads.com, lijit.com, openx.com, pubmatic.com, rubiconproject.com, sonobi.com, sovrn.com, triplelift.com.